Network marketing can be said to be a profound knowledge, and even use the wisdom of the ancient, such as willing to wisdom, give up to small, to gain great benefits! But many of our webmaster can not understand willing to wisdom, more is walking maiduhuanzhu things, is to beautiful appearance and give up more precious jewelry! Derived to the network marketing is to allow their own site to obtain more traffic, but do not know the value of loyal users, only loyal customers, you should choose the jewelry! And all the other good data, but also the beautiful wood du!
But how can we get loyal users? The ancients cloud, wants to take, must first give it! To get loyal users, first let these users taste the sweetness on their website, in other words, lose money to earn more loyal users! This method, is undoubtedly a taste of willing to wisdom, but if the improper operation, It could be throwing! The following author to combine the example to talk about how to let the loss of marketing to obtain more loyal users of the method!
I have planned a loss-losing marketing case, a company's electric platform to launch a promotional campaign, the original plan is not to lose money in the case, to obtain more sales, that is, usually said small profits but quick turnover, but in the author's marketing team, but this promotional program is not a cold, Think this simple put the original pricing up then carry out 50 percent sales, in fact, the profit of each product is still some, the eventual lead may be one-time sales, when consumers realize that the promotional scheme is cheating, the next time may not come again, and this promotional activities, itself with very high popularity, The ancient adage has, good things do not go out bad spread thousands of miles, once you cheated, may affect not only on the site shopping users, but also lost a large number of potential users!
So the author of the team to plan a later proved to be quite sensible of the loss of marketing programs, that is to let the price of products to a very low, or even below the cost price, of course, the number of losses is also within the controllable range, so increase the promotion of investment, attract more users, and the user after the first purchase, found that the price of the product is very high, often the second batch of purchases, and even introduced their own friends! Of course, this is in the process of sales, and users continue to communicate access to information! Finally, the original two-week promotional products, one weeks sold!
At this time, in the marketing plan, there are two major differences, one is to continue to invest, so that this promotional program and time has a very perfect outcome, the other is to immediately terminate marketing, said the product is not goods, improve sales prices and so on, and then the author's team to the boss of the company statement after the stakes, Finally chose to continue to increase investment, let this marketing become very complete! Finally, the cost of marketing loss, and not as big as imagined!
But in the next one months, the company's Web site revenue has shown a straight upward trend, a lot of profit users introduced more users, and the price of the product increased a little, also did not let these users feel that the product is not affordable, after all, relative to the market price or have a very high competitive advantage! So soon the loss of marketing funds will immediately be covered by the subsequent profits! The sales of the website have become the main source of revenue for this company! Visible only once the lost marketing plan, has achieved a new electric dealer website!
The core of losing a marketing plan is to give up let users feel your sincerity, even if the loss of their own interests, but can be exchanged for the loyalty of users, this exchange believes that many webmasters are willing to do, but a lot of stationmaster is always in the actual operation, the loss of money can not be recovered, and finally put these lost marketing programs , the operation of the sample, and finally not only not let the user loyalty, but let the user disgusted, such a loss of marketing, the effect is certainly not up to expectations, even throwing! According to the author understand that the current real successful use of lost marketing of the electric business site, is also a handful of! Even spending money is not an easy thing! The above content is www.16tz.com
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