Internet marketing makes it easier to find me

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The TV series "Liu Lao Gen" in Longquan Mountain village, that is, through 3721 for the website registered "Tieling Longquan Mountain Village", "Liu Lao Root", "Old Root Theater" Three network real names, less than two months click rate more than 20,000 times. The registration fee of $1500 brings in more than 200,000 yuan of income.

This is a typical case of using network marketing. Now, as the internet has exploded in China, more and more domestic companies want to use the Internet for more business opportunities. The third survey of Internet Information resources in China shows that by the end of 2003, the number of Chinese domain names has exceeded the million mark for the first time, with nearly 600,000 national websites and more than 79.5 million Internet users. However, in the Internet for enterprises and consumers to bring unlimited business opportunities, people will inevitably be a large number of invalid information lost in the network ocean and feel at a loss.

How Enterprise's information stands out, increases the enterprise's popularity and realizes the enterprise benefit maximization? This requires the help of professional network marketing means.

One industry expert has analyzed the way, once the internet is used in enterprise development, one of its outstanding characteristics is that it can "make large enterprises smaller, small enterprises become big". In the traditional enterprise survival environment, the enterprise's popularity often comes from the enterprise own economy scale size, the enterprise's history and so on various factors, the enterprise's business scope is generally also certain. Customer resources are limited, and large-scale marketing, advertising and other means for most enterprises are often elusive. In comparison, network marketing is the most direct and economic. To network real name has covered more than 90% of the Chinese Internet users 3721 For example, in fact, more than 50 million service use per day, more than 450,000 companies, institutions registered network name. Enterprises in this way to marketing, attracting more eyeballs than the traditional advertising methods Low-cost, high efficiency.

However, at home, the network marketing market is still in the initial stage, just entered the network-related marketing stage. This is a way to define the relevance of certain concepts in a particular scenario model, so that brands and business opportunities can establish interrelated and interactive marketing methods, such as vertical portals, real names, search and so on. It is reported that recently through 5 years of technology research and marketing, the famous search engine 3721 to create a real name for the network to represent the third generation of network marketing methods. The user does not need to remember the complex domain name, enters the Chinese name directly in the browser address bar, can direct the enterprise website or to find the enterprise, the product information.

In foreign countries, the use of network platform for commercial promotion has long been a habit of the majority of enterprises marketing methods. A large number of enterprises are in the network marketing, so that enterprise information "stand out". Data show that network marketing in the Internet economy accounted for a growing proportion. As of the fourth quarter of 2003, Yahoo already had 63% of its revenue from search services, with revenues reaching a record 600 million trillion dollars, with an average of 150 million visits a day. In 2003, Google's sales revenue reached 1 billion U.S. dollars, the profit is about 350 million dollars.

For the prospects of domestic network marketing, 3721 senior vice President Tian Jian said, based on the network real-name Network marketing services-"real-name search" will enable users through the address bar and 3721 Alliance sites can give priority to search enterprises are promoting information, to bring more and more accurate business opportunities. This kind of network marketing service for 3721 and customer enterprise is undoubtedly in a huge gold mine. 3721 Business Department general manager Rui also said that the Internet has entered the era of economies of scale, more and more domestic enterprises want to use the Internet to obtain more business opportunities. Take the active marketing way, discovers the user's active demand, provides the immediate pertinent information, is the enterprise uses the Internet to win the secret.