Internet Marketing of Chinese tourism

Source: Internet
Author: User

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Let's talk about marketing first. In fact, I am also very unfamiliar with the word, not really understand, I just from my own ideas to this talk about tourism online marketing, say not to everyone don't scold ah. This is also a process of learning.

I used to hear the word marketing from others. For its meaning is not very clear, then let us take a look at the "marketing" in Baidu Encyclopedia explanation bar, Marketing concept: marketing is about how enterprises find, create and deliver value to meet the needs of a certain target market, while the subject of profit. Marketing is used to identify unmet needs, define, measure the size and profit potential of the target market, and find the market segments that are best suited to the enterprise's entry and the market supply that fits the segment.

The concept of logic is strong, but we want to see the key part of this sentence, that is, "Meet market demand" and "subdivision", I think this is the core of this concept, marketing good and bad, the key is this.

Back to our topic today, the Internet marketing of Chinese tourism. When it comes to the marketing of the internet in China, it is also a lot of years ago, I think it should be synchronized with the development of the Internet in China, that is to say, there is someone in the internet to sell "tourism" this product. Early May just be a simple Web page, or in a larger point on the site to do a advertising position, but with the rapid development of the Internet, that way can not meet the needs of tourists and enterprises, so the marketing of tourism on the Internet also flew up, we can see, such as Ctrip, That is to say, tourism marketing to meet the needs of the market, so tourism on the Internet marketing success. But you will find it impossible to meet the needs of the market now, at this time we should pay attention to the "subdivision" of this marketing vocabulary, tourism on the Internet to carry out the industry segmentation, only the breakdown of tourism in this huge market, will get long-term development, especially for us such as grassroots webmaster more important, We can't build a huge tourism portal, because we do not have so much energy, we can not build a website like Ctrip, because we do not have the support of human and financial resources, we have to know the weaknesses of our grassroots, our grassroots to the tourism marketing in this huge market, we now only subdivide. Segmentation is our only option. So how to subdivide it? I think it is very simple, I think everyone's hometown have a lot of tourist attractions, if your hometown tourism environment is very good, then better. You do a small site, with a blog can be, write a little article, a little SEO, wait until there are visitors to contact you, you do not 17899.html "> travel agency does not matter, you introduce visitors to them, you from the middle point into, I think this kind of income than we gather all day to collect garbage station strong many, Of course the rubbish station has done well, that is another matter. You will say that there are a lot of tourism sites in the home, but you see they almost do not do SEO, then with you do the garbage station SEO skills to do that several travel keywords, then you wait to collect money. My hometown has a dam on the grassland, my website is www.fnbs.cn, I use a blog introduction under the hometown, the tourist season income is also good, dam on the grassland this word has been fierce competition, do not believe you can see the "Dam on the grassland" this keyword competition. But this also has our grass-roots development space, after all, more than tens of thousands of people struggle to do a keyword much better. Well, that's all, and finally wish to be a tourist station friend in 2008 years can be booming.

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