Internet marketing-Released for crisis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

More than 10 years ago, someone put forward the "internet marketing will sweep everything" prediction, as more and more companies began to pay attention to network marketing, the construction of the website, the internet era has come. In the network marketing in full swing today, and many enterprises from the network to taste the sweetness of marketing, so more enterprises also gradually to establish the idea of network marketing into the enterprise, become an indispensable part of enterprise development. Enthusiastic network marketing to the enterprise is to open a more extensive information door, and enterprises on the network marketing high enthusiasm will also enter a new psychological expected period.

China's internet has more than 10 years, and his development can be roughly divided into three stages:

The first stage: The Internet Boom Stage: 1996-2000, the first wave of the Internet, with several major portals as the absolute leader, less than 1% Internet penetration. The second stage: the Internet low ebb stage: 2001-2003, 2000 after the transition, into the winter. Winter honed the grand, Baidu, Tencent and other companies, internet penetration less than 10%. Phase III: Internet 2.0 phase: 2004-The next 3, 5 years, 2.0 emerging companies from concept, to capital to business model, to the gradual rise of market power, the second wave period, will be born a group of new Internet strength companies. Internet penetration is less than 25%.

From the above development stage, the development of Internet in China starts from these three stages. In the third stage of development, the Internet era is the real blowout outbreak of the period. Due to the technical maturity and product price reduction of the benefits brought about by the Internet, the powerful energy displayed by the network is released, and with the expansion of the base speed doubled. However, we will also see that he is not only the rapid improvement of technology and the speed of popularization. We also want to see that there is a layer of meaning, that is the crisis, the crisis is also to promote the rapid development of the Internet is an important factor.

2003 of SARS so that all Chinese memories, and at that time the development of Internet technology is still in the second stage of the low stage, people on the Internet, there is still a big gap in the traditional marketing of inertia thinking to a large extent to the people's brain. But SARS has contributed to the change. In the fear of influenza viruses and the value of life, so that people rarely go out, at least before the resumption of SARS will take 6 months. Because of the limitations, the Internet has become an important window for people to communicate, that is, more and more people realize the advantages of the Internet, so the emergence of the Internet technology progress has accelerated the pace, and further spawned the development of network marketing.

Since 2004, after several years of rapid development, network marketing has become the most popular mainstream marketing methods. Since the 2008 U.S. financial crisis, the mainstream of the scale of marketing and further to the network marketing tilt, this low input, high output of information sharing platform to show the power has been so that no one can not avoid, some traditional marketing methods also with the expansion of network marketing development and let out the competition space. As the crisis has deepened, luxury consumption has been curbed by the crisis, and the share of Internet sales has risen rapidly. Alibaba's 2008-year total operating income was 3.001 billion yuan, up 39% from 2007, while net profit grew 95% from 2007. As of December 31, 2008, Alibaba, which has 432,031 paid members, grew 41% from 2007, reflecting the increased use of e-commerce by companies around the world to reduce costs and improve efficiency in times of economic recession. 2008 Taobao turnover exceeded hundreds of billions of yuan Mark, than the 2007 degree of 40 billion yuan increased by more than 100%. Taobao's 2008-year turnover was 5 times times the "Wal-Mart" sales in China in 2007. 2008 Annual total income of HC net was 314 million yuan, which grew 12.4% compared with the same period in 2007. Net profit of 2.46 million yuan, and the same period 2007 loss of 45.513 million yuan.

The financial crisis makes network operators the biggest winners, and with the deepening of the crisis, the deepening of the development of the network has also led and attracted more industrial investment funds and fees to come in, continue to expand this trend of development, network marketing the potential generated by the crisis has been released. Now the economic crisis is not clear, yet another swine flu crisis has come. The role of network marketing will undoubtedly be overweight, and his opportunity to develop the period will usher in the golden stage. The crisis is a disaster for human beings, but he is also promoting the development and progress of human being in a certain aspect while destroying.

Take the network company in China to achieve a successful performance, the development of network marketing is the performance of scientific progress, he is also the development of the fastest-growing industry, also explained the crisis of human implacable a mentality. Sina, Sohu and 163 and so on behalf of the portal site, and to Google and Baidu as the representative of the search engine, all are as the success of the network advertising media. And like Alibaba and Taobao and similar sites are sales terminal promotion and marketing channel success.

At present, in response to the global crisis, is the need to expand domestic demand, but some of the traditional marketing such as price, information communication, trading links, logistics costs and other deficiencies, in the cost of a large number of human and material resources, to pull growth has played a disincentive, and online shopping in many cases just can make up these. That is to say, the development speed of internet marketing is proportional to the speed of the traditional marketing reform, even faster, because network marketing is in a second time before nuclear fission.

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