Internet marketing that ignores the user experience is a flash in the pan

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Now everyone is talking about the user experience, because the concept of customer supremacy is gradually taking root. In the network marketing so-called user experience is easy to understand, that is, we carry out sales through the Internet, to the user to bring intuitive feelings. And this feeling, to a large extent, affects whether we can successfully carry out marketing, and marketing quality. If the user experience of network marketing is somewhat abstract and not easy to understand, we can use an example to illustrate the importance of user experience. Engaged in the production of Web site construction companies, in the previous years, mostly through the way of telemarketing business expansion. Telemarketing has the concept of a word, is the same thing different expression will bring different results, and the purpose of the language is to enhance the user experience is a key factor.

Telemarketing is actually a good sales way, business personnel after a day hundreds of call baptism, whether it is psychological quality, adaptability or communication skills will be greatly improved, and these are just a qualified business personnel necessary. Only in the last year or two, high prices under high prices of labor costs continue to climb, and with the new generation of psychological agitation. In the face of high human cost and scarce human resources, many companies are helpless under the Internet to seek breakthroughs, like Foxconn in the production line to install a large number of robots, network marketing in this context is fuelled. But an objective fact is that while many companies are constantly trying to network marketing, there are few winners. The reason, Shanghai Network company pilotage technology that the lack of user experience is most of the network marketing to the death of the door. We are here to enumerate several commonly used network marketing methods, reducing the phenomenon and analyze the cause of the unsuccessful, so that the perception of user experience is how important things.

A, soft wen marketing

Although the soft text is not the patent of the network era, but the internet undoubtedly for the soft text marketing plug in the wings of Take-off. The biggest advantage of soft paper is that it is similar to news or knowledge articles, but it can play a marketing effect. Just as we watch the film "Men Help", inadvertently implanted into the plot of the Jingdong mall remember the same. The biggest feature of the soft text is not to let the life annoying, let the user tender and heart joyful accept your advertisement information, and finally lead to the completion of marketing. Unfortunately, this truth is not a lot of companies ponder, in the large web site when the soft text, the blunt of the advertising information and website phone inserted into the middle of the article shortage. More importantly, many companies write the quality of the soft text itself has a lot of problems, the basic grammatical rhetoric and even logical relations are all wrong, such a soft text will bring about what effect is obvious.

Ii. EDM Mail Marketing

Now remove SMS ads, even more annoying the life of the spam is probably junk mail. If a EMD marketing email is defined by the customer as spam, then marketing will be impossible to talk about. But the effect of mail marketing is obvious to all, how many netizens have fewer mailboxes, facing hundreds of millions of of the advertising market, so that too many companies eager to. More importantly, the mail mailbox cost is quite low, even if the number of mail sent to send less often, just register some free mailbox can be carried out without cost. E-Mail also need to pay attention to the use of experience, emphasizing art, do not pay attention to the quality of hard to send ads, marketing effect will be greatly compromised. From the EDM page art design to the copy to write, from the positioning of the user group to set the sending frequency, the user experience is always EDM mail marketing should run through the main line.

Third, search engine marketing

A lot of people think that network marketing is not simple, the site to promote the line, in fact, where there is such a simple thing? Many of the company's Web site construction made a mess, but desperately in the search engine ads, from the bidding to the net Union to direct investment, at the expense of heavy money is upset and sad. In fact, not search engine marketing has no effect, search engine marketing is certainly effective, but not to the strength of the site construction has become a stumbling block to marketing. In search engine marketing, the problem is far more than this, some companies in order to get more ideal keyword natural ranking, in order to optimize and optimize, website art design and website content is unsightly. This utility is very strong site optimization, network marketing is undoubtedly lays, the final result is often ranked up, but the user experience to the freezing point, there is a ranking of the flow is no consultation without sales.

Iv. Marketing of news events

News event Marketing is not a common small company can operate, but can borrow. Now the speculation of UC Sue QQ unfair competition, UC president Yu actually cleverly used people's moral tendencies, in order to counter the Tencent company. UC constantly mention one thing is Nanjing Peng case, in fact, the two are irrelevant things, why was UC repeatedly mentioned it? This is a question worth thinking about. There is also a story of the past was mentioned again, Jian Li Bao Company was presented to the Olympic champion gold cans is not made of pure gold. We do not talk about the authenticity of this argument and the merits, but the strength of the treasure that this gift behavior, in fact, is a very typical news marketing PR case. Not all news marketing can bring positive marketing effect, we still remember in the 3Q War, 360 pop-up announcement that Ma as a billionaire, unexpectedly also to receive Shenzhen housing subsidy. What did you think of the window? Although we do not have much goodwill to Tencent, but I am afraid Zhou 祎 a bit self-defeating.

V. Weibo marketing

Weibo is a new thing, its development speed so that Sohu's Charles Zhang are some regret. The author once said that such an example, the micro-Bo goddess Chen Yao morning up the clockwork Micro Bo said, a brand of toothpaste is really good ah, after the use of the tone is really fresh. What's the effect? Perhaps the brand's toothpaste will be out of stock immediately. Because Chen Yao has tens of millions of fans, this is the power of Weibo, each Weibo user has a dual identity: both micro-BO users are also a consumer. In micro-blog marketing, many well-known brands at home and abroad have dabbled in, such as Nokia N8 release, online shopping fashion brand Vancl a dollar seconds to kill and so on have achieved good marketing results. Although there is no case of Weibo marketing failure, there are some things that are worth rethinking. After the death of jobs, millet employees joked that "people with an ipad can now put Jobs ' portrait full screen and hands on the chest", and for the unprecedented creation of idead this compound word, aroused a lot of fruit powder and jobs fans of disgust. Fortunately, millet leadership and Lei rushed rescue, quickly deleted this micro-blog and show an apology posture, otherwise the consequences imaginable.

With the development of the Internet, the form of network marketing has been enriched. But no matter what kind of marketing, please do not forget the audience groups, as well as marketing to the user to bring intuitive feelings. Some people may refute, some advertisements do also let the life is disgusting, like the brain Platinum advertisement as well as now the creative same Journey 2 promotion advertisement, but the effect is also good. But what we need to understand is that Shi Yuzhu has only one, the success of the brain platinum advertising has its special acceptance group and audience background. Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) remind everyone to think, is also a lack of creative Heng advertising "sheep, cows, dogs and dogs" after the huge investment in CCTV why have suffered a condemnation and had to be off the air? This also seems to give the true meaning of network marketing (or marketing): To improve the user experience is to win the marketing effect of the king.