Internet marketing will bring a warm winter to small and medium enterprises

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Internet marketing will bring a warm winter to small and medium enterprises

In recent years, the Internet, including E-commerce, has provided a new marketing channel for Chinese SMEs and brought new development opportunities. China's small and medium-sized enterprises through the Internet to understand the globalization, pioneering the innovation of enterprise transformation ideas. China has a population of 1.3 billion people, the advantages of the country's clothing, textiles, toys and other labor-intensive enterprises to develop rapidly. 1/4 of the world's straw comes from China, 1/3 of the socks are made in China, and 7/10 of the toys are in made. But today's "Made in China" is trapped in the winter.

Financial crisis, e-commerce into a lifeline

The global financial crisis caused by the U.S. subprime mortgage crisis, so that China under the global integration pattern will also be difficult to escape this robbery. In China, the most direct is the negative impact on China's real economy. The global financial slump, the rise of raw materials, price competition pressure has made many small and medium-sized enterprises miserable, and the appreciation of the renminbi is to let the enterprise profits seriously shrink or even loss.

Ma Yun said that the winter has come, small and medium-sized enterprises began to seek various outlets to deal with the crisis. On the one hand, the cost control, the use of information tools to strengthen capital control, speed up the use of funds, reduce the cost of capital use is the most concerned about the current manager or the implementation of the work. Another important aspect is to sell their products, in which, through the network to expand their original sales channels, the development of new customers to create profits to become the first choice for SMEs today. The network can make small and medium-sized enterprises in information not like the original block, the demand for market development will be more sensitive. Through the electronic commerce platform resources and own rapid transformation, can maintain the enterprise profit and the competition ability. At the same time, e-commerce breaks through the limited time and space of small and medium-sized enterprises ' communication, broadens and accelerates the information communication between enterprises. Facts have proved that some small and medium-sized enterprises in the early stage through Low-cost Network Marketing to obtain a significant return, can effectively help SMEs expand the market, reduce expenditure, to achieve income and expenditure. Since then, more SMEs have begun to believe in the energy efficiency of E-commerce, and actively participate in it.

But a lot of small and medium-sized enterprises have entered the same misunderstanding, that the network marketing is very simple, e-commerce is nothing more than the company to buy a computer, to Alibaba, such as business-to-business, business website open a storefront can open a new sales channel for their products. Especially in the present, the network marketing seems to become the small and medium-sized Enterprise's life-saving straw general, "as long as the company's website, can through the website to promote products through the winter." "In fact, this is part of the management of the network marketing error understanding." Therefore, the investment mode of enterprise Network Marketing is closely related to the brand position and product pricing strategy, so the capital investment in the right place can become the new impetus of innovation and upgrade.

Network Marketing, the three major content should not be less

In the overall network marketing, website construction, network promotion, customer service is indispensable. Website Construction is the foundation, the network promotion is the core, the customer service is the safeguard. To use network Marketing to complete the redemption, it is necessary to change the enterprise's own traditional management mode, enhance the level of information, deepen the understanding of network marketing and understanding.

Alibaba to face the plight of small and medium-sized enterprises to reach a helping hand, some time ago, put 30 million of dollars to start the global promotion, in more than 20 countries around the world to increase the number of advertising and media exposure, while targeted coverage of the target groups such as with various chambers of commerce to engage in in-depth cooperation, etc. There are also previous help businesses can low-cost, efficient access to e-commerce areas of the big Taobao strategy. In addition to the country launched yesterday to improve the export tax rebate rate policy, these are to small and medium-sized enterprises play the cardiac tonic. But the power of the outside world is far from enough. These measures only more or less small and medium-sized enterprises to enter the cost of Internet marketing, but if this road to small and medium-sized enterprises should increase investment.

Network Marketing is not easy

Today's network marketing, not simply a computer cable sitting on the other money, is not simple to do a corporate website on the line. The network is just a platform to provide information and communication. Small and medium-sized Enterprises to expand a real network marketing channels, should invest enough money in the hardware, but also spend enough time and energy to explore this before the unfamiliar network marketing way.

Small and medium-sized enterprises is not a difficult winter, enhance their own hardware and software strength, and constantly enrich their own network marketing experience, only such a positive action, from the promotion of e-commerce in China in the winter of development. The crisis will become a chance, the winter will become a warm winter. So that China's small and medium-sized enterprises to a substantial and stable development.