Internet media is rising but public opinion needs to be cautious

Today, China's network media, has become a powerful media for the dissemination of news. Realized from the "grassroots" to the "mainstream" of the perfect transformation. Yesterday, China's first new media blue Book, China's New Media Development Report (2010), was released by the Chinese Academy of Social Sciences in Beijing. The book believes that the media function of new media and social responsibility want to merge, marking the Chinese network media after more than 10 years of development, has begun to mature.

The report pointed out that in recent years, the media role of China's internet has changed significantly, Chinese network media not only in the expression of public opinion to further extend its role of "grassroots" media, its powerful communication function in major events and major themes of the news dissemination plays a very important role, Become the mainstream public opinion-oriented indispensable mainstream media.

According to the Blue Book, the total number of Internet users has reached 384 million by the end of last year, and the number of Web sites is 3.23 million, and mobile subscribers have reached 747 million. The network has also become an important platform for Chinese citizens to participate in politics.

In the face of many network public opinion, how should the government apply?

"Network is a double-edged sword, the government should strengthen the ability to discriminate," The Blue Book, the director of the Institute of Journalism and Communication, Yin Bang, said the media in the use of network public opinion, but also need to avoid blindness, "to sober, with the network to maintain the appropriate distance."