Internet Melee, 360 embattled

Recently, the internet has been a variety of wars, Sogou on the 360, micro-letter on the easy letter, UC on Tencent, not long ago, "Trouble Maker" 360 has become the center of various wars.

September 20, Sogou CEO Wang Xiaoquan said on Weibo received a large number of users of the report 360 is "tampered with the default Sogou browser", and then 360 immediately issued a statement saying, Sogou Browser During the Mid-Autumn Festival bundle behavior misleading user installation, and 360 to intercept it, and help users restore to the system default IE browser. A few days later, Sogou and 360 of the saliva war rapidly warming up, formally entered the litigation stage. Sogou announced that in Xian will sue 360 unfair competition, and 360 of the same charges to sue Sogou, and added an additional defamation of goodwill.

September 20, 360 sponsored by the China Internet Security Conference only three days, 360 almost half a year of time, the cost of a lot of manpower and resources, to the General Assembly to do high-end atmospheric grade, in order to establish 360 in the domestic first security brand of the world's lake status. The sudden Three dog wars consumed 360 of the accumulated promotional potential energy, as if a inflated balloon was stabbed into a nail.

September 23, Tencent's QQ Browser said 360 mobile phone guards malicious hints QQ browser security risks. The next day, the driving House released a report that 360 mobile browsers leaked user account passwords.

During the September 23 Internet security Conference, Baidu Security Alliance said 360 containment, threatening to exit the Internet security assembly.

Tencent, Baidu, Sogou, plus before the Jinshan, 4 internet giants are standing in the opposite of 360, if you feel that a variety of news, all kinds of news and numerous miscellaneous, OK, then look at this map of the strategic situation, it can be easy to leave a simple, the internet trend at a glance.

Figure: Tencent Baidu full product line "encirclement" 360

Before the big four battles, the industry's most interesting is the two major acquisitions. One is Baidu bought 91 assistants, second, Tencent shares Sogou, the two major acquisitions have earned the industry's eyeballs. Also let these two Chinese overseas listed companies market capitalisation of the top two Tencent and Baidu company, with Jinshan, Sogou, 91 assistants and other small partners, the entire Baidu, Tencent, Jinshan, Sogou (BTJS) has a strong enough strength.

From the product end Btjs has Jinshan poison PA, Tencent Computer Butler, Baidu Guardian, Baidu Antivirus four kill soft products, with Sogou browser, QQ browser, Jinshan browser, Baidu browser four browser products, 91 mobile phone assistant, Baidu mobile phone assistant, Tencent application Bao San da-an Zhuo market, Qihoo 360 core of the 360 antivirus, 360 browser and 360 mobile phone assistants and other products formed encirclement.

After the "3Q War", Btjs Group became a prototype.

Three years on, many people are left with the "hard decision" of the "3Q War", and the fact that the entire Internet industry has far-reaching implications is the joint statement of the five companies. It can be said that if there is no joint statement of five companies, 360 will not throw out the huge "buckle bodyguard", if there is no "buckle bodyguard" one day to download the huge amount of 20 million, MA Teng will not resorted to the "two election one" difficult decision. So, what exactly are the five joint statements?

October 27, 2010, for the sake of Tencent, Jinshan, Baidu, Tencent, AO Tour, cattle five companies jointly issued "against 360 unfair competition and strengthen the industry self-discipline of the joint statement." Claimed that in "exposing the 360 of all kinds of evil deeds, expressed firm opposition to 360 unfair competition practices, and called for strengthening the Internet industry self-discipline for the healthy development of China's Internet to create a good environment." ”

In fact, according to the original plan, the five companies should be Jinshan, Baidu, Tencent, proud tour and Sogou, murderous Wang Xiaoquan is about to attend, was Sohu CEO Charles Zhang Urgent stop, Wang Xiaoquan forced to quit five joint. And with proud tour gradually exit browser market, can be combined to the cattle Jinshan Company (can be cattle control is actually Jinshan Network CEO Fu), Tencent Holdings Jinshan, equity participation Sogou, the original five joint performance into today, including Baidu, Tencent, Jinshan, Sogou Btjs Group. But their mission has not changed, still is the full strangulation 360.

In order to strengthen the Jinshan and 360 continuous "entangled" ability, Tencent intensified its efforts, through the QQ to Jinshan poison PA bundle promotion, even to the user to give farm dog food, upgrade QQ level, or even directly send Q coins, send members and other methods to promote, hope through the continuous infusion of Tencent QQ, Let Jinshan poison pa has strength and 3,601 higher.

August 2012, 360 to enter the search, Baidu's full sniper. Not only that, Baidu in order to be in the mobile application distribution market with 360 to compete, to "money for time" way 1.9 billion U.S. dollars "sky-high" will be 91 wireless revenue in the bag, its "forthright" degree, to help "bidding" Zhou are slightly surprised; and Tencent after 360 to give up the Sogou, Resolutely cut off its cultivation for many years Soso, Lightning Stakes in the Chinese search market in the third place. With well-known it commentators Xie evaluation, Tencent shares Sogou, is a typical defensive action, the purpose is to foster Sogou, Suppress 360.

It is not difficult to find that the use of strong financial advantages and strong ability to promote, Baidu, Tencent has teamed up with a safe anti-virus, input method, search, instant messaging, browser, such as the entire industrial chain layout, and 360 of the product line is Sando Mamang.

Litigation becomes a weapon of new commercial competition

In addition to the product line of infighting, the giants of the 360 encirclement also extended to the judicial and even administrative and other emerging means.

In the 360 launch of search products only one year, Baidu has launched nearly 10 lawsuits, have to say is Baidu for the 360 to enter the search industry's most intense "response", but has hit the Supreme Court "China's first case of anti-monopoly", also because of the 3Q war in Tencent "two choose one" behavior of huge lethality, and by the vast number of netizens attention.

Today, judicial litigation is increasingly becoming a commercial competition tool, judicial disputes in the end is to maintain fairness and justice, or more to strive for business order between enterprises, more worthy of reflection. In fact, through judicial disputes, we can often see the dispute of technology, market and development strategy, judicial litigation has become an important tool and means of business competition.

Tencent, Baidu are the two major Chinese internet giants, their cooperation in the field of security, the biggest intention is to limit the development of 360. After the "3Q War" and "3B War", Tencent and Baidu on the 360 has not been underestimated, using a strong capital and industrial advantages to establish a "moat", the Giants have become a new weapon to fight.

Appendix: List of 360 related judicial lawsuits in recent years

The industry needs to compete without war

Here the author does not intend to judge Btjs and 360 of various disputes or war on the right and wrong, but China's internet industry such a struggle is not a healthy state, an industry needs to compete, but the premise of competition is to protect the interests of users, enhance user value, and thus promote the healthy development of industry and innovation But the current recriminations and restrictions, sometimes even on the premise of kidnapping users, this is not a good thing for users, for industry.