Internet practitioner: We like "idiot" users

I wonder if anyone has found out most Chinese internet practitioners, in fact, are extremely dismissive of their users--not even in their hearts, but in the open language, you can see what they describe as their core users: Little white, a fool, a sucker for the world.

This is a philosophy that has been reinforced and even ingrained in the past more than 10 years: we Like "idiot" users, they better understand nothing, then we stand in their position, simulate their use habits, do their favorite products, tell them that only our products are safe, reliable, meet their needs, Fully for their consideration, everywhere all-encompassing, and then let them willingly pay. High IQ users? How can you do that? They are picky, fond of pondering, often questioning us, refusing to for their own not satisfied with the product pay, always feel that we are not plagiarism (whatever you do), is not a privacy loophole, like complaints, but also always take our products and foreign counterparts compared-they are boring not boring ah! I wonder if the Chinese Internet is the most special and unique thing in the world? How hard it is for such users to wait, we will never do what they need, and let them go with Google, Facebook, Dropbox and Evernote.

Driven by this idea, the Chinese Internet was born with an easy-to-use and full-featured Tencent QQ, as well as the "QQ" of the spiritual stepson micro-letter, the birth of a "safe" rapid use a series of products to capture the market Qihoo 360 and Jinshan family; the birth of a large-scale hundreds of thousands of people at the same time online interactive Community yy voice , the birth of all inclusive Baidu, the birth can download all the Thunder and Storm audio and video ... Of course, at the same time, is also the birth of a computer to run more and more slowly the various default installed Plug-ins; The birth of incompatible, so that users in the desktop in the lower right corner of the two election of the 3Q war; born to blame each other on the user's computer on the "door" network of words War; the birth of "pirate innocence" as the theoretical basis of the mass escape; "Plagiarism, anyway, users do not know even if they do not care about" the product values ...

In other words, when Facebook copied the Snapchat launch of the Poke feature, the download quickly climbed to the top but was immediately abandoned by users, most people in the App Store and Google Play to give a star rating, to express the contempt for plagiarism. When path continues to explode the user's phone address book information uploaded to the server, its download quickly plummeted, founder Dave Morin out to make a public apology ... These normal American users are in the minds of Chinese Internet practitioners who are very difficult to serve and try not to provoke. The reason is that they have the sense and the basic IQ.

Imagine what would happen in China if most of the users became sensible and intelligent--they would ask "your computer has a security leak" every day in 360, what did I do to make so many leaks today? Why do I have to "fix it" instead of telling me exactly what happened? They will be in Tencent QQ client, Baidu News home page and Hao123 home prominent position at the same time burst out "360 cancer genes" when the news to ask a more: "You are not a few doctors, why do you think people are ill?" they will be in Tencent and 360 of "two Select one" The war to the bottom right corner of your desktop when the direct filing of the two companies litigation; they will ask how many "free" downloads are in danger of being copyrighted, and whether they will be held responsible as downloads; they read each installation agreement carefully and carefully review the installation items that were checked by default when installing a software, Cancel some of these defaults and express outrage over this default practice ...

So, you know who doesn't want these users to be smarter. I never thought that the so-called "cock silk" and "white" users in China's three or four-line cities had any difference in IQ and understanding of the world than white aunts in the middle American farm and small town. Just as users of an Internet product, they have never been given the right to know, choose and solve these problems. They are always told: your computer and mobile phone is not safe, XXX is to make you become unsafe the biggest enemy, xxx leaked your privacy, only I am convenient, safe, stand on the user's point of view ... Then, you choose.

That's why I almost never found out which internet product in China claims to be a "smart product" that serves smart people. "A smarter way to" is the most common PR or marketing slogan for Internet products in the United States-though its users may not be all that smart. But compared to the Chinese Internet practitioners want their users more and more white, more and more ignorant, more and more silk, more likely to be persuaded by the war of words, security intimidation control, by the "omnipotent" product marketing mind fuck, you will see those who really respect the user, the intention to do the product, None is to make users smarter, or at least give users the right to know and choose.

That's why I insist on only those "smart people" products. I dare not say that I am a smart person, but when I use Evernote management knowledge and memory, with Plancast and any.do management schedule, with Google Docs and other people to share work documents, I think time is efficient use of information and knowledge in the rapid flow, The important thing is that I know what each of their products means to me, and what I have contributed to it, and what data it may have received from the service provider, makes me smarter.