Internet Products roller coaster game: Light Bo private social and other heat fade

"TechWeb report" a takeover rumors of the U.S. start-up color again into the public eye, rumored that Apple will buy the hit's image-sharing applications, followed by media reports that Apple is only buying color research and development team.





whether the news is true or not, color scenery is no longer an indisputable fact. From the red to the trough, color has become an excellent example of the fall of Internet products.





an Internet or mobile Internet product as if an entertainment star, may one night big purple red, also may silently in the public. From big to big fall, Internet products like playing roller coaster games, look at home and abroad, such stories abound, far have happy net, nearly have light blog, sign in, private social and so on, red too fast, the basic fall also quickly.





Famous early color

it is necessary to review the story of color. Color famous very early, early to the product has not been online has been known, in 2011, the venture company color announced a total of 41 million U.S. dollars from Sequoia Capital, Bain Capital and Silicon Valley Bank investment, suddenly attracted domestic and foreign to create a circle of eyes, and when its products have not been online.





color is like a teenager famous child star, has not produced the work, then won the prize. Too early to be famous is a bad thing, the spotlight has brought the first batch of users, but also attracted a lot of questioning. The end result is that the color of immature products in the end can not be expected to detonate the wave of innovation, but much criticism and questioning, and then gradually forgotten.





until this year's negative news about color, so that it was again recalled: CEO long time vacation, close and the acquisition of news, product transformation is not optimistic ...





not to mention similar "push graph" imitate color of domestic application, basically become cannon fodder.





a gun and red "You draw me guess"

Social Games "You draw Me Guess" (drawsomething) once hot streets, especially in March this year, Omgpop was Zynga 180 million U.S. dollars after the acquisition, large and small media and a lot of people in the industry have written an analysis of the article.





but Hormon, "You draw me guess" day active users since the acquisition of 14.6 million has plummeted to May 10 million, now only 1.9 million. Zynga, in the third quarter, has recorded a loss of $85 million trillion to $95 million trillion in asset losses, and this embarrassing situation has forced Zynga to admit that omgpop the deal is expensive.





users have a lot of reasons for the sharp decline, analysis called "You draw I guess" is not a sustainable use of the game to motivate users, from a point of excitement to the next exciting point is not a good guide, a fresh feeling, forgotten fate is inevitable.