Internet promotion bride: Internet Marketing Taboo "concept hype" was commercialized

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These two days to see a wine industry on the concept of speculation, "wine Bank", which is a wine museum in Qingdao, Shandong introduced a new concept of investment, the launch of a much-concerned. Push forward, the same as "liquid assets investment." This hype is not yet a large number of popular applications to network marketing, and now we search for most of the concept of speculation is the ultimate goal of the circle of money, in any case the coat has been unable to fade.

Even have the network comment: "The first two years of Pu ' er tea is more expensive than gold, the final results?" There is also the orchid, but a plant, was sought after by investors into gold, now turn to the yellow rice wine, in fact, these are only a medium of investors, and the actual value of these items is irrelevant, Pu ' er tea to the end or to people to drink, rice wine is also, a round of investment boom receded, all will be exposed in the real. ”

As a network hype, Tokyo Bride thought, this phenomenon is not a few, the reason is because people were scared by the concept of speculation. But today we should give the concept of hype to the name, it does not reach the "concept" of the level of color change, although the current flooding in the network of all the concept of speculation is deceptive. It's a powerful side. We did not see, think before the network push hands by CCTV named "Network Triad" the same.

Some of the concepts we understand today are commercialized, the so-called commercialization of the concept of speculation its ultimate goal is to circle money, so built on an unequal basis, such as many health care products before the concept of hype, it is intended for the final sales, and in the concept itself is not a point of transmission. So when a concept is born to ruin it destroys some people's interests, which may be a deductive version of the Wolf's story.

Many times the concept of speculation is not to integrate into the life of the elements, become a kind of impact on people's lives, and become a public good idea, and became a trader to produce value of a means, common methods before the company needs packaging, it must have a shiny appearance to attract people's attention. Network Push Hands Bride thought, a new industry must be the birth of a look, this is like a baby, naked birth, birth he tends to mature when it is necessary to wear the face of the world, this is the natural truth.

Internet pushing hands the bride thought, we cannot deny any kind of marketing model existence, must now tend to stabilize the network pushing hands. The concept of hype is also a marketing model, the same, a little control will be a good marketing model, first of all, it quickly determines the concept of a product, as well as the concept of giving value, and it is this value to the people of Word-of-mouth dissemination of the object, such as before the joy of life, passing is a concept of living, a green concept, People are willing to share this kind of good things to the friends around him, and it is the person before the casual sharing of marketing, creating a brand a concept of word-of-mouth.

For example, before we operate the green big stall girl, is because she spread a benign concept, a concept product love. It is this concept of the birth of the product so that people, especially between lovers know each other more cherish, more cherish two of people together memories of the day together. This is the "most romantic thing" why is a lot of people spread, because she sang the feelings of people inside.

We can also think of good concept hype success, it can cause people's psychological touch, not a potential boycott, people resist a certain product for two reasons: a product quality, the Second product reputation. It is precisely because the concept of speculation has not been deeply rooted, affect people's attitude to life, rather than on the basis of commercial clothing by another concept packaging, so people will naturally potential resistance, because in the current market, almost most of the concept of speculation in the circle of money, so its reputation from the outset was inconsistent.

Internet pushing hands brides think that the concept of hype as a new fast marketing model should be known and understood, because the spread of the enterprise is also for a life concept or spirit, such as those big well-known sports brands, their concepts are in passing a spirit of sportsmanship, so people will like, because it is a public good word-of-mouth spread , can affect people's attitude to life, and can form Word-of-mouth loyalty. In fact, the brand competition is ultimately due to the user's brand loyalty, is a potential user and users before the competition, so the concept of enterprise building must be truly based on user experience, otherwise all just fireworks bloom, launch, Fall, and then a land of dust.

The article originates from the Sugar Coffee Mansion (www.viibus.com), reprint please indicate the source. Marketing communication qq:1209949751. Welcome to Tokyo Bride's marketing base organization.