Internet promotion is deeply in the way of network promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2010 is already over half of the past, and the road of network promotion is still a long way. The continuation of the promotion has not achieved good results, the reason is more and more people inspiring and thoughtful. How much success can the promotion achieve?

Promotion for a few months: no effect, the site is in a mixed bureau

Webmaster Voice: Early in the site into the beginning of the start on the promotion of this road, from the end of 2009 to now and will be the end of 2010, due to financial problems, had to take the early stage of free promotion of the form to promote. It is in this year of the "free" and "paid" form of the promotion of the effect of the confusion into thinking. Repeat the same mechanical work every day, time and energy spent a lot, but the site is not optimistic about the visit. Although on the one hand I still persist in this kind of work, on the one hand ponder is not really must take "pays" the form to carry on the promotion quickly.

Interpretation: It can be said that most of the webmaster in the promotion of this road to adhere to, many AdSense through various forms of promotion has been promoted the effectiveness. Whether it is free to promote or pay promotion, and ultimately to achieve the promotion, then the webmaster is the biggest winner. For personal stationmaster and Enterprise stationmaster, the promotion way that different crowd advocate is not the same, in the enterprise station generally will take the form of paying to promote; The promotion of the final results is satisfactory, not by the "pay" and "free" of these two forms of promotion unilaterally to determine, when the promotion of problems, webmasters should actively change the promotion of the Internet strategy.

Baidu and Google, to promote its search as a targeted marketing business strategy, to attract and force the site to use various forms of search engine marketing strategy. Pingzhang in the Chinese market a huge share of the search engine and a very considerable user base, the promotion of search engine marketing, after years of development, in the advertising marketing model has been developed and diversified, has been recognized by the majority of small and medium-sized enterprises. This overall marketing model in the profit is to obtain a monument, but also no matter what mode of use, can not avoid, users will gradually generate distrust of the search engine. The development of the model should not only aim at profit, but also seek the solution for its own better growth.

Disadvantages of existing promotion models

Free to promote the network to provide free form to the Web site to promote the promotion of the purpose of the Internet, and through more promotional experience to talk about and promote the effectiveness of the Web site to its favor, and won the vast majority of websites and enterprises respected. And in this the promotion consciousness of the website is raised rapidly. The internet has more and more network information, users in the use of the time can not be clear and direct browsing to the Internet natural search information, replaced by more ads. The simplest example: when using the question and answer platform to promote, whether you can find that there is a flood of sales and advertising, users simply can not search for a short time to find the answer. Over time, the product of this form and the derivative of this form has been repelled and bored.

For this, the generation of paid forms, can be more direct and rapid information presented to the user. But at the same time, it can be seen that the auction form has spawned a vicious circle of rankings. The promotion cost is high, the malicious click and so on a series of problems produces lets the paid form marketing party unfold.

The promotion is not effective, in the end how to adjust, should choose to pay the form of promotion or continue to free promotion? What will be the promotion of the Web site and the promotion of free and paid in the form of promotional provisions and policy changes? can free promotion gain new results? Free promotion How far can this road be? What should be the new model of profit promotion? Every network promotion party including Baidu is thinking. The road of Internet promotion shows the surface serene, the internal confusion confusion situation.

To adapt to the development trend of the Internet to promote innovation

From the Internet to promote the market development situation, the promotion of the model is a subtle change. From a few years ago a simple focus on the promotion model has spawned a lot of new free promotion methods. The introduction of these methods can be said to follow the development of the Internet is inevitable, but the free promotion model may not be suitable for the current market environment, but free promotion will be weakened?

Free is a powerful attraction advantage, especially on the Internet big platform. Free promotion of where to go in the future, here to do a few conjectures:

Guess one: Search engine to provide comprehensive solutions, so that the cost of the site to spend the least, to achieve the most accurate site optimization of the promotion, then free promotion will quickly fragrant jade loss. This situation is a minimum probability event. But everything is possible.

Guess two: The major website platform blockade to promote information, the site is facing the promotion of nowhere, then free promotion will be heroes. At present, in the question and answer platform use promotion, the audit mechanism if once strengthens, lets the advertisement information have no hiding, then this free promotion way will be discarded; in the soft article promotion if cannot carry the website name to be able to carry the website link, then the soft text release also has no meaning.

Guess three: Search engine or major advertising platform to increase the cost of advertising, then most people can not afford the price, still use free promotion. Objectively speaking, some enterprise products may choose to hold such a high cost advertising mode for the sake of commercial operation strategy.

Guess four: adhere to the free promotion is only temporarily no effect, the time will certainly be able to break out of the shell. A short time free promotion may really not see the effect, but as long as the stick down, then it is possible to become a winner.

The Internet time is changing, any kind of promotion form needs to conform to the tide of change, follow the law of market development can make the development appear sustainable, at the same time orderly competition is the health promotion and development of the fundamental.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

All rights reserved. Welcome to reprint. Reprint must be linked to the form of the author and the original source and this statement.