Internet Promotion Wedding Photography introductory article

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has helped a wedding photography studio has done network promotion work, the work experience is slightly sorted out, dedicate out for everyone to share exchanges.

Promotion First step: website planning, website construction

I entered the company, the boss of the site just to do half, my expectation is to build a strong interactive website.

1, to have a simple and refreshing design style, in line with the majority of the aesthetic vision, but also reflects the studio's high taste vision.

2, the site in addition to information display, picture display, but also should have online order function, member management functions. If you have the conditions, you can also cooperate with other websites, for our members to open a free blog.

3, the site's navigation to clear, every visitor can be very clear to know, in this site I can see what things, to the Sub-column page can be very convenient to return to the superior column and back page.

4, can use a variety of very convenient means and we contact. such as online QQ, online MSN, or online customers.

Of course, the site that was eventually built did not meet all of the requirements.

Promotion of the second step: website optimization

This is my first network marketing practice case. Even before the company, I have only heard the site optimization, but do not understand how the site optimization and Web site optimization and network promotion have any relationship, fortunately, the studio has not been site, has not opened, I have time to learn to absorb this knowledge.

Some necessary knowledge about website optimization

Two kinds of optimization content:

1, for SEO optimization of search engine related content ">seo optimization." also has the website backstage the technical optimization, and the foreground page optimization.

2, the site's user experience SEM optimization.

NET battalion personnel usually speak of optimization, most is for the first: SEO optimization for search engines, SEO optimization website, there are a lot of knowledge on the Internet, here I do not waste my breath.

Promotion of the third Step: Network promotion + Offline promotion

At that time to promote, there is no advertising budget. All promotions are free. In fact, the cost of doing a studio is not too high, but just opened, must be quick list, in order to be able to pass the difficult period of early.

So, my idea is to do precision marketing (get Sales) + campaign sponsorship (increase visibility). This is a two-pronged approach to promotion.

On the one hand, spend part of the effort to do precision marketing network promotion to quickly obtain customers, maintain the day-to-day operation of the company; At that time, the commonly used means in Shenzhen a high degree of activity of the Housing Network Forum to vest status to post top stickers (on this aspect of the skills can refer to my other blog "[Original] network promotion of cautious use of forum article"), This way does not need cost, and quick results, there is a point is that the group of customers better quality.

Of course, some of the other local Information Life Services Portal network, industry portal, there are one by one to post and reply.

On the other hand, use the network of a variety of free platform, to let themselves, and industry-related businesses close cooperation, to provide photographic sponsorship, borrow other people's advertising fees and advertising platform, while promoting their products.

For example, many of the portal sites, to do all the information submitted, these must be done manually, content will be detailed. Then there are Baidu Hi, Baidu know, similar platform Sina Love to ask, Yahoo, search and so on, have to do a question, answer and audit. In short, use all available means to do everything possible to disseminate information online.

A little view, share out, I hope to be on the benefit of learning!

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