Internet push pushing company promotion fee make at least 70% the most expensive is buy media and Big V

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Traditional weapons-news; grass-roots jungle-forum; nuclear weapons-topics ..." The network hands to "seize the public eye as the leading, access to benefits as the criteria", as well as senior network hand-pusher to sum up "10 kinds of weapons."

Report the plan, sign the contract, do the plan, the Water Army ... The omnipotent network hands carefully designed, step-by-step. Your amazement or your touch, the "answers" and "evaluations" you find are likely to hide the manipulation and ambition of others.

"Pushing hands to claim"

"We have the bottom line, do black PR, not politics."

Qin fire fire They are too bad, sooner or later an accident. "In the 4-year network pushing hands out of two fingers," we have a bottom line, do black PR, two do not involve politics. ”

Small Cheng 2009 into a focus on enterprise promotion of the well-known network marketing company, as "implementation" more than a year later, promoted to Project manager, responsible for the whole case. Customers to find, the company plans to sign the contract. Fine to include on what platform to publish how much content, but no "must be able to fry red" and other false promises. "Just like advertising on the internet, to give customers the amount of assurance, as for the last fire no one said bad." ”

He talks about his own case, the tourist attractions of a certain place want to do promotion, raise popularity. Because there is a "Xuan hole" on the hill, with the customer meeting to discuss the "auction" Hyun Guan Dong as a creative point-bought after the use of this hole. "is really a gimmick. We first post on the Forum, ' raise ' a certain heat after the media began to reprint, report, the site on the focus of the map, television to interview the local tourism bureau ... Opened the popularity. ”

There is a plan is to "fire out" when the spokesperson, the company has helped the Cofco to promote, imitating the "kiss female" creative, found a model to act as "invited dancers"-the street invited 100 strangers to dance. "We found a photographer posing, every time we invited the dance she drank yuet live fruit and vegetable juice, send partner Yue live fruit and vegetable juice, known as ' Yue Live Girl '." Some of the companies that she took pictures with were ordinary passers-by. ”

Maintain a hot topic, users need to "persevere" comments, "push hands" more time to guide the direction of public opinion. "For instance, the Xuan closes the hole, is the national Cultural Relic Protection Unit, actually cannot auction." A netizen came out to scold, the Navy came out. "Small memory, at first, the company's own people posted, now the Navy has" outsourced ", called" suppliers. " When necessary, contact the fixed number of points, indicating the direction of the request. "For example, the main post ' building ' to hundreds of, the deputy post has more than 10 comments on the line." When users scold, to discuss other things, such as the hole is really strange, really rare, from other angles to the topic. ”

The Navy is just a small, "heavy article" to rely on writers. "We're bitter, the project manager writes in person, and each orientation is clearly identified." Some companies also look for ' outsourced ' writers, or specialized copywriting, to write articles for a variety of topics and directions. "Small Cheng Frankly, almost every step is not without writers and the Navy, in addition to publicity is to" do the effect to customers, so that customers "feel and believe" indeed spread very widely ... "Yes, cheat", he smiled and nodded. When the various "quantities" stipulated in the contract are completed, a promotion is concluded.

"Expense Detail"

"Each promotion, the company earns at least 70%, the most expensive is ' buy media ' and ' buy Big V '." ”

A complete promotion, what links to spend money, price, how much can the company make?

As a "soul figure", the project manager's remuneration is the first to be guaranteed. The income of the small journey consists of basic salary and Project Commission, which is 1%. For example, "Xuan Guan Dong" tourist attractions promotion, the other party to pay the company 1 million yuan fee, he can get 10,000 yuan from it.

Regardless of project size, the total cost is usually controlled within 20% to 30% of the offer, which means that at least 70% of each promotion company is earned. "So the most we think about is cost control, how can we make money?" Small way summary, the most expensive is "buy media" and "buy Micro Broad V".

Media, more refers to the network media, according to the site's reputation, placement of the form (topics, drawings, text), location, length of time, the price varies widely. For example, put a topic on the home page of well-known commercial websites, to pay at least a hundred thousand of yuan, placed in the next "forum" position, just tens of thousands of yuan. If on the less well-known site, do a focus map, text chain recommendations, can also be as low as thousands of yuan.

"Micro-broad V" from hundreds of thousands of of fans start, to millions, tens of thousands, divided into multiple levels. Many "grassroots Big V" is a PR company's account, zombie powder A lot, of course, relatively cheap, as long as thousands of pieces. If the star and other personal marketing account, the post will have to be designed, can not be naked advertising. Some advanced hand-jokes, about 20,000 yuan, two or three-line star is also tens of thousands of yuan, up to no more than 100,000. The most expensive is probably a famous actor with more than 40 million fans, to four hundred thousand or five hundred thousand. "There are also stars do not push hands, or asking too high, we will not reluctantly, will not raise prices, this can not find someone else." ”

Comparatively speaking, the Navy is the cheapest. The Navy team has the size, which has similar "foreman" of the Decoration team "Navy head". After completing the task, "the Navy Head" provides the report, the company approves the payment, they again cent. "It's usually a 5-wool one, and a supplier with long-term cooperation can be cheap to 4 cents." But the Navy head will draw a one or two cents, so if the volume of business, they one months can earn tens of thousands of yuan. "Small Cheng Smile speech, the net is called" use hundreds of thousands of navy ", now has the automatic reply software, actually the Navy is really not so many. "But in order to ensure ' user experience ', cannot let the customer see is the Navy in the post, we to the Navy's comment word number, the quality, continues does not delete the time also to have the higher request." ”

"Quest for the Navy"

Hundreds of tasks marked: less than 1 cents, more than 1 pieces

As the "industrial chain" at the end of the Navy, but also how to use for the network pushing hands, "contribute" their own time and energy? Reporter in the so-called "most dedicated manual task platform"-"Water king" on the register, experience.

The reporter first to "water June net" customer service staff said, want to promote a product, the other side said that can be done by answering, posting soft text to promote. "Insert the hottest keywords in your industry in the title of the question and answer the recommended products." In the third person said ' your family product how how good, so to guide. ”

Content, customer service personnel said can give keywords, by the Navy editor, the price is a question and answer Baidu 3 Yuan, SOSO 2 yuan. The reason is more expensive, because "to find a copy design questions and answers, and advertising will be deleted a lot of posts, to be issued several times, this price guarantee not to be deleted within a week." The detailed "Publish task" process is: recharge--release tasks--admin review--the task is officially released--member to collect and complete-auditor audit-Automatic checkout-Export report-task end.

In the mission lobby, you will always see hundreds of tasks that are updated in real time. Each task price, less 1 cents, more than 1, all SD requirements, the number of demand and eligibility.

The reporter browsing the process, "Mission Hall" appeared "in 360 questions and answers on the post" The demand, each 7 cents, is a high-priced job, the difficulty is not big. Employers not only give the key words to ask questions, but also "intimate" to help you think 57 vivid "reference answers." Not long, the page shows that people come to the "collar task."

More than 20 minutes later, the reporter in the "360 Question and answer" search bar to enter the "task" designated keywords, and sure enough to see a few of the fresh out of the set of questions and answers, and are "a question and answer", the only answer is labeled "Best." From the question to the adoption, before and after the interval only a few minutes, of which the shortest group took only 1 minutes! Content, these answers and "task" in the "reference answer" is not bad, even mood words, punctuation marks are identical.

The area of work is omnipresent, with a part-time, predominantly military army. Forum post, Taobao evaluation, hotel reviews, website voting ... When people are full of anticipation to turn to the Universal network, the enthusiastic answer, the best reviews, how many from the Navy's masterpiece?

"The shore," said the

Network Marketing

You know what you can't touch.

"Li er" they commit the matter, let with the "famous" the first generation of network pushing hands Chen, more grateful to their early "ashore" decision.

Chen formerly known as Lingingqing, has successfully hyped "Sister Furong", "February Girl", "Rogue Yan" and many other network reds. He did not shy away from his early hype. "Before and after 2005, we have no concept of speculation, but also have no financial resources, ability to engage in ' quality things '." Let Lotus sister posing S-shaped photo, is to entertain everyone, shape want to ' smoke her ' feeling. ”

In his opinion, the network hype from disorderly to slowly flourishing, is related to the enterprise's consciousness, judgment, investment. 2007, when there are enterprises to find his hope for promotion, Chen will be timely "transformation", set up a company specializing in network marketing. "We did take advantage of the earliest entertainment hype and saw the opportunity to get into the game, but we can't cling to those vulgar things." The promotion of enterprises than simply ' fried people ' more money in the longer term, it is as if Zhao Benshan originally sang Errenzhuan, there are swearing, once he on the CCTV, but also may return to the village in an opera? For his own "ashore", Chen so described.

From 2009 onwards, Chen began to think about how to do more long-term, which areas are the internet pushing hands taboo, untouchable. "2010 said to fight the network ' triad ', this year, CCTV has been saying ' micro-bo positive energy ', as well as police raid network to steal privacy cases ... All bode well for the country to harness the internet and do it in this line. "Li er" their unscrupulous speculation in the short term, the industry is a kind of blow and pollution. But in the long run, for those who are not caught, want to continue to do the company, is also a reminder, let everyone more alert. ”

Zong Yuanhua, editor-in-chief Wei intern reporter