Internet renovation War: Three kinds of "warn't" I object

Wen/Mu Feng (Product network column author) First said a few concepts, "Internet decoration", "Internet home Improvement", "O2O" is not a thing? What's the difference? Sounds dizzy! In fact, "Internet decoration" is not "Internet home improvement", nor is it equal to "home O2O". "Home" refers to the family housing decoration decoration, is a noun, and decoration is a noun is also a verb, with Internet tools and Internet thinking to transform the traditional home decoration, this decoration model called "Internet decoration" more appropriate. And the scope of home O2O more extensive, including "Internet decoration", here no longer detailed discussion, another analysis elaborated. To come to the point, in this round of "Internet decoration" war, there have been a variety of "heart", from the user, industry and competition, we must resolutely oppose. Narrow-minded: The Internet decoration to unite, infighting is to find the death of this problem is very serious, play copy to engage in communication can, but not infighting, do not attack opponents. In fact, the Internet decoration War, the entire industry is the winner, the user is the biggest beneficiary. Decoration industry transparent, simple, cheap, no tricks, users happier only sustainable. Do not fight, first consistent external, the "Internet decoration" first done, do not let the traditional decoration discredit, strangled in the cradle. Or that sentence, let the user use the word of mouth to choose, leaving the rest of the market. The lack of mind: decoration also play the Great Leap Forward, fire a more than the biggest spread of millet home decoration is 20 days to decorate, positioning for the "fastest internet decoration in history," relying on this point of transmission, coupled with the endorsement of millet, indeed a fire. In fact, they also said that such a short time to finish the decoration has a lot of preconditions. Must be a new community, can 24 hours of construction, workers shifts, and other main materials, such as completely by the time stationed, a moment can not be delayed. For the current only Beijing market, the demand is limited, want to be very strong control of the supply chain of millet home decoration, the difficulty is not small. So, 20 days to complete more is a concept of communication, first spread up again to see. But like seven homes followed by the "18 days finish Home" is some of the two, with the Great Leap Forward, "how bold people, the number of production," like, spread no problem, but how to communicate with consumers? "Sorry, the cycle longer more scientific, we give you deferred", "you see, we are committed to the 18-day can be done, but the middle node you did not accept, delayed the progress" and so on, it is not their own face, the user experience will be very poor. On the contrary, the Internet decoration on behalf of the mushroom decoration services on the thousands of decoration users think 45 days the most reasonable period, the use of resource integration, and labor companies to hire workers to decorate, the longer the cost of the duration of 45 days than the millet home more than half, but also to carry costs, ensure construction quality and user reputation is the key. Cention: Traditional decoration counter internet decoration, killing the personalized this is the traditional decoration against the Internet decoration played the main point of view, before I in the "Decoration O2O War: Personalized design is a false proposition," a detailed description of this. To say that the personalization is a false proposition, or polite, in fact, is the decoration of the trap, because through personalized design can leak a low bid solicitation business, after the commencement of additional items, another designer malicious guide consumption can also take kickbacks, but also for water and electricity, waterproof without standard set traps. This is in essence, from the definition of the designer and personalized implementation of the decoration is not personalized to say. The real "designer" must rely on the design to achieve food and clothing without worry, can live a decent life. And the decoration company promises one-on-one service, just "sales-type designer", in the white is the home improvement consultant. That is, there is no real designer to serve you, talk about what personalized! People live in the house, most of them are 60-150 flat, huxing on those, hard to install where there is personalized, and is not a villa, underground to dig a swimming pool, the ground installed a straight ladder, not so many things. In addition, there is a Cention is clearly a profit, said that it is "unprofitable", in fact, 0 of profits, in itself there is deceptive suspicion, more is the scale of the Internet advantage, from low margin to make money. It is foreseeable that the Internet decoration will enter the first half of this year, similar to the "Thousand Regiment War" lively stage, just the main opponent is the traditional decoration, not the "Internet decoration" of the inner bucket, but also to millet decoration, mushroom decoration and have to live as the representative of the three "Internet home decoration" can think of the open posture leading the industry healthy forward.