"Internet retailing"--Directory

Directory

Objective

On the first choreographer

Chapter One introduction to Network retailing

The first section of network Retailing science and its research object

The theory system of network retailing

Section Three research methods of network retailing

The second part ontology

Chapter II Retail and retail trade

Section one retail, retailer and retail trade

Section II Retail object--goods and services

Section III changes in retail trade

Section Fourth Retail organization

Chapter III e-commerce and network retailing

Section I the emergence and development of electronic commerce

Section II Electronic Commerce technology and mode

Section III Development of network retailing

Fourth chapter the basic rules and principles of network retailing

Section one economics characteristics and basic theory of network retailing

Section Two the law of increasing marginal utility of network retail economy

Section three new economic rules in network retailing

On the supply of the third part

The fifth chapter: Network retailer

Section one business and retailing

Section II How to become a network business

Section III How to become a successful network business

Fourth section Network quotient quality and ability

Sixth. The object of network retail supply: NET Goods

Section I net Goods class structure

Section II service-type network goods

Seventh chapter online Retail Network goods pricing

The first section on the pricing of network retailing goods

An empirical study on the factors influencing the pricing of net goods

Section III Pricing techniques for NET goods

Eighth Chapter Network Retail supply Operation Channel

The first section of network goods retail Supply channel overview

Section II Network retail sales channels

Section III Network goods procurement channels

Nineth Chapter Network Retail Marketing

Section One overview of network retailing Marketing

Section II Market analysis of network retailing marketing

Section III promotion in Network retailing marketing

Part IV Demand theory

The tenth chapter of network retail demand subject: NET Buyers

Section I consumers, netizens and internet buyers

Analysis of the structure of the net-buyers

11th Chapter Online Purchaser Behavior

Section I consumer needs and motivations

The demand and behavior characteristics of the network buyers

12th Chapter Online Buyer Purchase decision

Section One purchase decision process of the net Purchaser

A study on the satisfaction of net buyers

The 13th chapter affects the behavior of the Internet buyers

Section one internal factors that influence the behavior of online buyers

Section II external factors that influence the behavior of online buyers

14th Chapter Online buyers rights and interests protection

Section I protection of the rights and interests of Internet buyers

Section II Protection of the rights and interests of Internet buyers

Section III Self-protection of the rights and interests of Internet buyers

Fourth section The development trend of the rights protection of the net purchaser

The intermediary theory of the five series

The 15th chapter of network retail market trading platform

Section One overview of network retail market trading platform

Section II China's main network retail trading platform

Section III Market Competition of China's network retail trading platform

The fourth section analysis of the profit model of network retail trading platform--taking Taobao as an example

16th. Payment in Network retailing

Section I the Essence and law of payment tools

Section II Overview of third party payments

Section III Market Competition of the third party payment industry in China

Section Fourth analysis of the main third party payment service providers in China

17th Chapter Logistics of network retailing

The first section of network retailing and logistics distribution

Section II Development of network retailing and third party logistics

Section III The third-party remote logistics distribution in China's network retailing industry

--with excellent net, Dangdang, Taobao as an example

Fourth section the development foreground and strategy of the third party logistics in the network retailing

The regulation of the six series

18th Chapter Network Retail market supervision

The first section of network retailing market regulation theory

Section II Potential risks in the network retail market

Section III supervision target and scope of network retailing market

Section fourth regulation policy and suggestion of network retailing market

19th chapter The third party payment supervision in the network retail market

Section I international Electronic Payment supervision

Section II supervision of electronic payment in China

Section III Risk of third party payment supervision in network retailing market

Fourth section Third party payment supervision policy and suggestion

Appendix

Terms

References

PostScript