Internet retailing--Features of the book

Features of the book

This book is condensed Shenhong years of experience in trade and circulation teaching and scientific research essence of meticulous masterpiece. This book takes the forefront of current business circulation, surging http://www.aliyun.com/zixun/aggregation/7820.html "> Network retailing as the research object." Although the network retail production has only a few twenty or thirty years time, but its development speed is astonishing. China's domestic network retail sales increased by 117% per cent in 2007 to 2009, far exceeding the pace of traditional retail development. With the advantage of the latter countries, China's network retailing and developed countries are almost at the same starting line, in some areas of network retailing, China has even walked in the forefront of the world, is expected to 2010 China's domestic network retail size will surpass the United States ranked first in the world.

This book has studied the network retail production, the development history, and attempts to explore, the summary manufacturer produces the finished product through the network medium from "the product" to "the commodity" "The breathtaking one jumps" to recover the payment and realizes the profit, "NET goods <=> net Payment" This circulation intrinsic regularity. This book is a study of the general rules of global Internet retailing, it also focuses on the characteristics and laws of China's network retailing, and studies the macro-problems of the development of the network retailing industry, and it also bases on the online shop, the net goods, the net goods price, the net goods promotion, the net purchase risk, the net purchaser's rights and interests protection and so on. , not only research the current network retail hotspot based on cable fiber, but also look forward to the future mobile shopping and mobile payment based on wireless network. This book is comprehensive and uses the latest data and information to "ontology", "supply theory", Demand Theory "," Intermediary Theory "," supervision Theory "" Five Theory "as skeleton, plus" Introduction "Together constitute the" network retailing "core proposition complete system logic structure, with its unique research perspective, research structure and research methods, and" Retail Science, "network Economics", "e-commerce", "third party payments" and other similar books are different. As China's internet retailing industry is leading in the world, it undoubtedly makes the research of this book in the forefront of the world, which has important reference value for promoting the development and academic research of network retailing in other regions of the world, including developed countries.

This book is written in accordance with the textbook style, the form of unity, set the text, charts, models, data, cases, appendices, terminology, etc. expressed in a body, not only for government agencies and related personnel as the development of network retail industry macro-policy and regulation of the tools, reference books is also suitable for the network retail trading platform operators or independent retail Web site organizations and personnel tools and reference materials, but also suitable for all types of colleges and universities of economic education and above the level of students learn to use; This book is also equipped with teaching courseware, and is very suitable for teacher teaching; Also suitable for the hope of opening a shop to become rich or network retail interest in various institutions, relevant people reference use.