Internet second echelon PK dispute constantly

[Abstract] The licensee can use its own platform to control the third-party content "empty gloves and white wolves." As for LeTV, it is necessary to both maintain its own content copyright rights and maintain the cooperation with the licensees. If there is no content, millet Must rely completely on third-party cooperation, the lack of voice.

Tencent Technology Fan Xiaodong Liang Chen July 3 report

LeTV and millet copyright disputes are evolving into a war of words. Recently, LeTV claimed that it had obtained evidence of milking the other 500 films and television shows evidence of copyright infringement, and millet has more than 60 infringing films and TV shows there is no shelves this week, LeTV will continue to file copyright suits.

An unnamed video site Internet TV business executives told Tencent Technologies, in addition to the music and millet conflict, music and license partners iCNTV future TV contradiction is also upgrading.

In short, licensees can use their broadcast platform status to "empty-handed white wolves" for third-party content; while LeTV is aiming to protect their content rights and interests while maintaining the cooperation with the licensees. For millet, the lack of content makes it must rely entirely on third-party cooperation, the entire dispute in the absence of the right to speak.

Licensee's content short board

Informed persons told Tencent Technologies that compared with the number of licensees and BesTV licensees, the input and accumulation of iCNTV in the film and television drama rights are far insufficient. The content resources of iCNTV are concentrated in news, current affairs, documentary films and sports fields, In the field of Internet TV, users are still watching TV and drama, which makes iCNTV greatly weakened competitiveness.

However, as a platform for broadcast and control, iCNTV indirectly owns all the content accessed by the cooperating parties and at the same time, iCNTV has deployed CDN nodes and servers in China (or cooperated with operators). In theory, iCNTV has the ability to provide music, Xiaomi and other partners to distribute all the content of its broadcast control platform.

Music as previously signed cooperation agreement with iCNTV has agreed that in the iCNTV platform music content can only be presented in the "music as special zone." According to the judgment obtained by Tencent Technology, both parties have signed an agreement that iCNTV may not use the content of LeTV outside the "LeTV Zone" in cooperation with third parties without the authorization of LeTV.

So why iCNTV cross-line to broadcast all its content to other partners open platform? This is related to the cooperation between iCNTV and different partners.

The relevant judgments obtained by Tencent Technology show that the contract between Xiaomi and iCNTV stipulates that iCNTV will provide its own content and integrated third-party program content to millet users for viewing.

A licensee informed also told Tencent Technologies, license plate and television, boxes and other hardware companies have two kinds of cooperation, one is the cap of the annual service fee (hundreds of thousands, ranging from 1 million), the other Is based on each shipments into, iCNTV and millet signed may be in accordance with the volume of revenue statistics cooperation, therefore, iCNTV objectively hope millet TV and box content more competitive, better reputation, also sold Get more.

It is noteworthy that, after Hunan Satellite TV, Youku Tudou, Thunder also sued millet box piracy infringement, millet all content from iCNTV as a reason to respond.

However, with the copyright advantage into the living room market, Lottery apparently accumulated more dissatisfaction. According to Tencent Technology, firstly, LeTV needs to strengthen its competitiveness in the exclusive content of box TV. LeTV's contents on TV and boxes are more from LeTV, and only about 10-20% of the content is obtained through iCNTV platform. Secondly, content advertising Are required to rely on their own CDN and player to load, as soon as a third party to bypass Music CDN to play, music as the future of advertising revenue and other rights will not be guaranteed.

In February 2014, LeTV filed a lawsuit against iCNTV on the grounds of infringing the right to information on the Internet and listed Xiaomi as a joint liability party. Beijing Haidian District People's Court recently filed a lawsuit against Milo for the case of millet being broadcast, Millet lost the case and repaid 150,000 yuan for the loss of LeTV.

However, it is not yet clear what the court will say about iCNTV. In this regard, as of press time, Music as the official has not yet Tencent Technology to reply.

Music as a dilemma

In fact, LeTV prosecution iCNTV, also let their business development prospects are facing great risks.

Xiaomi said externally that iCNTV has terminated its licensing relationship with LeTV due to the fact that LeTV boxes and TV products do not strictly comply with the regulatory requirements of broadcasting and television in respect of broadcast control and video content, but the content cooperation continues to be implemented in accordance with the original contract.

The news of the music super TV business is a major blow, music as soon as possible after the exchange on the Shenzhen Stock Exchange easy announcement that it is denied, claiming that the music and Internet TV broadcast CCTV CNTV CNCN's cooperation has never been terminated, as of now , ICNTV still normally provides broadcast management and services to hundreds of thousands of Internet TV terminals produced by LeTV. In the meantime, LeTV also cooperates with Zhejiang China Media and China Internet Broadcasting and other Internet TV broadcasting licensees.

The reason for Letv's nervousness is very simple. The super TV that has been sold and produced still depends on the cooperation with the licensee iCNTV. Once iCNTV terminates with LeTV, LeTV needs to change the license plate again. Of course, LeTV itself does not want to cooperate with iCNTV Of the relationship completely ruptured, after all, OTT enterprises need to maintain a good relationship with the licensee under the domestic policy environment.

Music as millet conflict intensified

One music insider revealed to Tencent Technologies that LeTV initially did not consider suing iCNTV but instead made several representations to Xiaomi, but Xiaomi apparently set himself aside and eventually led to a war of words on the copyright dispute today.

In fact, millet and music business line is constantly overlapping, music has been set up recently mobile smart company will enter the mobile phone market, and the two companies in the television, box, cell phone and other hardware play is also very similar, the future of both positive Competition will be fiercer.

A TV box manufacturer told Tencent Technologies that iCNTV actually took the content of LeTV to other partners as well, such as Hisense TV and Huawei Boxes. However, the Target and the prosecution were just iCNTV and Xiaomi.

Music as the official claimed yesterday, millet not only through iCNTV to provide content, but also through millet forums and other channels to provide pirated content, in March this year, LeTV sued millet, the court sentenced millet defeated, as of press time, millet has not yet made an official statement Respond.