Internet set-top boxes received extra "care"

These two weeks, the Internet set-top box by the extra "care."

In a matter of two weeks, the SARFT has continuously stipulated in the following paragraphs that it requires the closure of illegal video software download channels in Internet TV terminal products and cancellation of the time shift and look-back function of some TV programs in the OTT integrated broadcast control platform while offline all overseas The introduction of drama, micro-movies and other content, and the contents of a unified access to integrated broadcast control platform.

Known as the "history of the most stringent" regulatory measures after the continuous introduction of the whole industry in a pain and quiet period, many box manufacturers are working together to rectify, remove the video content. However, those licensees who can provide formal content will, in their view, break the free inertia of the past and are expected to cultivate consumers' payment habits next year and promote the good commercialization of the entire industry.

Non-compliance content shelves

In SARFT's current requirements for rectification of Internet set-top boxes, the most important point is that the content is included in the management of integrated broadcast and control platforms. All content on the platform is under the responsibility of the licensee, and at the same time, films, movies and micro films are released. But let a lot of consumers are concerned that they have no content to buy the set-top box to see, especially some of the box to sell Internet content as a follow-up service how to deal with?

The reporter learned from Ai Qi Yi and LeTV that at present SARFT is required to cooperate with the licensee party to rectify and clean some of the contents in the box but wait for the influence of consumers and follow-up services Specific programs introduced. However, a video content service provider told reporters that this rectification will not have much impact on users: "The set-top box users are watching key programs or variety, TV series, such as the provisions mentioned in the outside Drama, micro-film this part of the user base is not much, even if done under the shelf clean-up will not have much impact. "

"The rectification is aimed at the illegal competition among the seven licensee parties and redirects the content watched by users to the broadcast and control platform." Wang Haitian, a senior observer from SVA, believes that the content provided in the set-top box is quite mixed at present. The rectification Just to make the entire platform standardized, but the specific approach can be further extended: "The management of the rules should be set for the people rather than the screen-specific, such as the classification system to do the film and television programs, the mainstream online video sites and The contents of the TV are regulated according to the same rules, in order to truly protect the people who need protection. "

Box manufacturers shift positions

"Although the video content is the user just need, but this road was completely blocked." A well-known domestic hardware box manufacturers market department official told reporters that the SARFT this request, they have cooperated with the license side of Guangdong, cancel Built-in program back to see the function, and for the provisions of the Internet video required to do a part of the shelves.

The several regulatory policies of SVA appear to be strict on content platform and box manufacturers, and the supervision of software clients such as Sohu Video and Ai Qi Yi is still in a free state. However, the official told reporters that regulation and restrictions will be more stringent, users can see in the formal box of content, only by the licensee or through its review, the box manufacturers can not cross the license side, directly with the video Websites and other content providers to access, in the future to provide users with the content will be further reduced.

"In the past, box manufacturers could directly cooperate with LeTV, Youku and other websites to access content, but now they can only access the content provided by the licensees. Even if there is such a demand, they can only come forward to negotiate with the content through the licensee's platform The introduction of the future will be the real channel for the king. "The official told reporters that at present a lot of box manufacturers are no longer emphasizing the advantages of their video content, but with the provision of games, education content manufacturers to take this value-added services to Create a selling point, or have chosen to transition, the main positions on overseas Chinese market.

Next year or will pay to watch

In accordance with the provisions of No. 181 Document SARFT, all OTT set-top boxes on the content, should be included in the management of integrated broadcast platform, the platform is all responsible for the licensee. This means that, whether hardware box makers or content providers, can only go through the unified broadcasting platform for licensees, which is good news for the current seven broadcasting platforms.

"At present, it is a painful period, but over a long period of time users' payment habits will gradually mature, which will also promote the entire industrial chain to develop in a benign direction." As one of the licensees providing broadcast and control platforms, He Weizhao, general manager of this optimistic.

He told reporters that in the past OTT set-top box market more chaotic, a variety of aggregation, piracy software emerge in an endless stream, resulting in the user has long been accustomed to free content, but this allows the content industry chain, the platform side can not be achieved long-term profitable business Mode. However, after this rectification, the entire platform will be re-standardized. Gradually, consumers will also be able to cultivate consumer spending habits for content. Licensees and content providers will all seek good profitability. However, in fact, broadcast standardization platform, for consumers, does not mean less content. Licensing parties represented by the Watson Group, while looking for a sustainable profit model, are also actively cooperating with other platforms and external content providers to continuously introduce genuine film and television content.

He Weizhao told reporters that the current number has been with PPTV, Youku and other Internet video sites, the future does not rule out the access to a large number of external video resources. At the same time, the platform party is also gradually trying to cultivate the payment habits of some users. After a year or two of the trial period, it is estimated that by the beginning of next year, the habit of paying for content by users will gradually take shape.