"Internet shopping ferocious" entity retailer complaining, after the fight began to fight back

After a spate of complain, physical retailers are fighting back.

After Wal-Mart, Metro, the Chinese market for foreign supermarkets ranked the first big run hair also announced recently joined the Electric Business War. Its parent company Sunart Retail issued a notice that has been incorporated in Shanghai to set up a joint venture company flying Cattle E-commerce, registered capital of 100 million yuan. South all reporters understand that Sunart retail sales are expected to launch at the end of the shop, when consumers can buy goods online, and from the distance to receive the address of the recent big run hair store shipments.

Guangdong Province Logistics Industry association Secretary-General Ma Renhong that "the last kilometer distribution" is a pure electricity business platform to do fresh products of the soft rib, supermarket bosses use the physical supply advantage or can be "reverse attack." In this respect, Cofco I bought the net also to "you weak burst" as the title, bursts two long micro-blog, attack, questioning the platform to enter fresh field of electricity.

"Fresh electricity dealers" smoke, the war seems to be a hair-trigger.

Supermarket counter attack signal

From the Sunart retail announcement, it did not disclose the new set up the Flying cattle E-commerce Company will do fresh delivery. However, the South reporters in Taiwan's big run hair online shopping website, the classification of its products cover vegetables, fruits, meat, seafood and so on.

Yao-only Securities Research Department of the deputy manager of the mainland network market opportunities for unlimited, but Sunart retail can play a good thing, depending on logistics and other logistical support is perfect. Close to Sunart retail insiders told reporters, RT-run in mainland China's stores have 219, consumers in the online purchase of goods, Sunart from the distance to receive the address of the recent big run hair store delivery, should be able to achieve within 24 hours of delivery.

This is a trend, in addition to RT-Mart, the Metro, T Esco, Yong-hui and other supermarket bosses are their own physical stores, transformation into their own network of retail supporting facilities.

This "actual combat" is ferocious, "the last kilometer distribution is a pure electricity business platform to do raw and other daily consumer products such as the soft rib, and the community supermarket just can ' change ' city distribution, warehousing center. "Guangdong Province Logistics Industry association Secretary-General Ma Renhong told reporters that in many cities in China, lorries do not allow the day to enter the city, even if the van demolition seat," Tricky "pull into town, it is difficult to find a loading point. If the early morning two or three pull into town, labor scarcity is a problem. The offline outlets of the entity retailer can obviously make up for the above defects.

Cold Chain Distribution Battlefield

Now, the industry has a consensus, the "electric Business War" is the core of the logistics distribution chain is perfect. Jingdong Mall Vice President Fang recently to the media, Beijing east has 100 million registered users, each day an ice cream, is mass sales.

However, "You really do not know fresh!" do not forget the industry a word: do not make fresh death, do the life fresh find death ... "Cofco I bought the net bursts two long micro bo, the wording is fierce," Imagine your courier pulled a car ice cream in the summer of Chang ' an street gallop, the buyer mobile phone one after another to call in, The beauty of the CBD urges you to arrive 12 o'clock noon the Chinese food dessert, yonder Jinrongjie gold collar and lets you advance 1 hours. 3 C Everyone is not afraid to toss, but you sure you have to toss the ice cream buyers still dare to eat?

That is true. "It's a lot more difficult for a fresh electric dealer than you think. Zhao Yi Retail Consulting chief analyst Liu to south all reporters examples, fresh vegetables "take goods" time is two hours, otherwise it will lose water, less weight. If the construction of freezer in the living quarters, the cost is huge. If Guangzhou in accordance with the standards of 5 vehicles for fresh distribution, the human cost, fuel costs, equipment costs, and so on, a car cost per day conservatively estimated at about 900 yuan. Fresh delivery vehicles to send at least 100-150 orders a day to recover costs. "But white-collar workers mostly eat lunch and seldom cook at home." The old man who cooks always prefers to go to the market to buy vegetables. ”

The driving force of fresh warfare

In just this two years time, already has the excellent vegetable net and so on a batch of fresh electricity business from "The Pioneer" becomes "the Martyrs", the China resources million, the Lotus Bee and so on Ultra's net purchase business also almost annihilated, now has retreated. Yong-Fai fresh raw site "half the Sky" operation less than two months off the line, is planning to return to the online August.

But this situation did not prevent the capital layout of the "fresh electricity business" pace, the wind optimization, the original life, Zhengda World, Shop No. 1th ... have been killed in this field. We repeatedly defeated and fought and fought more and more bravely. Zhi Xin Network Technology Co., Ltd. founder, CEO Jin Xin that the policy is a big incentive. The central document of 2013 first mentioned the development of family farms, encourage farmers to rely on large electric dealer sales platform or build their own sales network to direct their own products.

Now, some venture capital enterprises began to switch to agricultural electricity dealers, only the Black Stone leading consortium to invest in Shouguang agricultural products Park, involving the amount of up to 600 million U.S. dollars. It is reported that China's supply and marketing headquarters will invest 2 billion in the "North Canton" is mainly for agricultural products to build electricity business platform. "From this situation, all kinds of channels to do ' fresh electricity dealers ', in fact, is to facilitate financing." "Liu."

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Reason one: The policy is favorable stimulation, encourage the farmer to rely on the big electric dealer sale platform or the oneself build sales network direct own product;

Reason two: Some venture capital enterprises began to switch to agricultural electricity dealers, all kinds of electric business channel competition to do fresh, in fact, is to facilitate financing.