Internet shopping habits Report: "Midnight" is a shopping peak

Absrtact: The traditional retail night closes, while the electronic commerce maintains 24 hours uninterrupted operation, the electricity merchant also gradually cultivated the people 24 hours at any time shopping habit. Recently, Google (Weibo) released a report on the shopping habits of netizens, which showed that midnight

The traditional retail night closes, while the electronic commerce maintains 24 hours uninterrupted operation, the electricity merchant also gradually cultivated the people 24 hours at any time shopping habit. Recently, Google (Weibo) released a report on the shopping habits of netizens, which showed that "midnight" is a shopping peak.

This year's Christmas shopping season is coming, Google and ipsosmediact companies to conduct a survey of consumer shopping habits in order to allow retailers to prepare ahead of time.

Google said in the report, through the Netizen's search keyword statistics, Google found that there are one-third of shopping search, occurred at night between 10 o'clock to four o'clock in the morning. Google pointed out that the data show that today's consumers, almost 24 hours can be the purchase of goods to survey, in the "research" before the purchase of time, more than before.

Google said that E-commerce to "midnight closing" into a "midnight shopping." The internet has made a huge difference in shopping behavior.

It is unclear whether Google's shopping search is global or U.S. data. But it is certain that the "midnight shopping" brought about by E-commerce is a universal phenomenon.

Previously, data from mainland China also showed that a total of more than 20 million consumers were shopping between 11 and 5 o'clock in the morning the following day. Many network merchants also provide 24-hour uninterrupted network service.

The Washington Post points out that the retail industry faces a "all-weather competition" for customers anytime and anywhere, facing "all-weather" consumers.

Google also analyzed last year's Christmas season's shopping data, giving the peak time map of the network and offline shopping. Google combined the search data to discover some interesting phenomena. Last December 14, for example, the keyword "Ugly sweater" search volume hit a peak.

Google also found that people buy their father Christmas gifts earlier than the mother. This conclusion is also unexpected.

In addition, the peak time of online shopping will come a few days ahead of physical shopping. As we all know, at the end of the Christmas shopping season, retailers give a "ferocious" discount to attract people into the store "grab goods."

Surveys by Google and Ipsosmediact also found that the Christmas shopping season was ahead of schedule. Among the respondents, 26% said they would start thinking about what to buy at Halloween, and more than 50% said they would consider what to buy before Thanksgiving.

Many retailers have recently launched a "full channel" strategy to satisfy consumers ' shopping aspirations through physical shopping, online shopping, mobile shopping, and more. The Google survey found that this was an entirely worthwhile investment. In the survey, three-fourths of the population said they preferred to use mobile shopping rather than visit physical stores.

Interestingly, "whole-channel" thinking, originating in the physical retailing industry, has also begun to affect the All-electric giants. It is reported that the world's leading online retailer, Amazon, will open its first physical store, located in the bustling Manhattan area of New York, surrounded by a large number of retail brands. Like other Wal-Mart and other physical retailers, Amazon will also provide "online orders, physical store pick-up" service. Morning）