Internet start-up Company Migration: Go, go to the second tier city

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Guide: The world is so big, peace of life is home. North Canton Deep in these first-tier cities, house prices flying, traffic congestion, pressure, high cost is already small start-up companies can not afford. Second-tier cities have a beautiful environment, policy support and talent collection, attracting more and more of these entrepreneurs in big cities.

Source: Tencent Technology

Tagore said, we fly away again and again, is to return again and again.

2011, Li Yankiang from Germany back to Beijing, in the broad Bean network as CTO to do application development. A year later in November, he chose to leave from Beijing to Chengdu. This time, he chose to Chengdu High-tech zone software Park settled down, created a company called Aruba, the main mobile games.

After entering the software park, Li Yankiang found that among the entrepreneurs around, 6 of the 10 were from the north of the city. They have a variety of it practitioners background, twos and threes from the first-tier cities evacuated, assembled to Chengdu to start again.

In the same office building, earlier this year, a company on the first floor of Aruba's office began to decorate, and office items were transported directly from outside the truck into the building. The company's name is "Fun Net", five years after the venture in Beijing, fun to play the whole network moved to Chengdu.

The choices of these people seem to herald a new wave of flight from the north, and began again, and before the north floated a few years after the struggle to choose to flee the "North Canton" case somewhat different, this time, they chose to flee collectively.

The world is so big, peace of life is home. North Canton Deep in these first-tier cities, house prices flying, traffic congestion, pressure, high cost is already small start-up companies can not afford. Second-tier cities have a beautiful environment, policy support and talent collection, attracting more and more of these entrepreneurs in big cities.

Go to the second tier city! The start-up company sounded the clarion call to flee north.

Why run?

"Under the high house prices in Beijing, most people don't have a better chance of living." Zhou Ping The idea of leaving Beijing.

After evaluating Xiamen, Hangzhou and Tianjin, he found that prices in Chengdu have not risen in the past two years, buying a house is not a dream; a few years of talent precipitation, to find the right talent is not a dream; people do not commute to spend three or four hours, time and energy can effectively put into work, the company rent cheap, government support ... These reasons touched him, and finally chose the company to relocate to Chengdu.

Of course, fun play net also pay a lot of price. Last December, it was decided to move, some people said to follow, but also some people indicated that leaving. Zhou Ping to understand the staff's ideas, while understanding the government's attitude, while looking for a house, while thinking about hiring. Moving natural impact will business, week goods originally estimated March performance will fall 20%, but actually to 30%.

Compared to weekly products, Li Yankiang pay a much smaller price. In the start-up of the company to choose in Chengdu, the real let his determination is the Chengdu mobile games on the entrepreneurial cluster effect.

Internet companies concentrated in the "North Canton", the software industry concentrated in Dalian, mobile gaming industry in Chengdu. Mobile game industry chain, in addition to channels, other aspects such as product development, art design and other resources, Chengdu is very complete. and Chengdu High-tech zone to these technical support resources are circled together, we rely on very close, start-up companies can easily find them.

Li Yankiang also came to Chengdu several times before deciding to come to Chengdu. Several times with the entrepreneur in Chengdu contact, he felt the atmosphere is very different.

In Beijing to do development, his peers around the most is 2.003 billion of the funds to find a large residential building to do development. Founders are very bullish, there is a large Internet company background, staff treatment is also good, products to do a few months, the team out to promote, users have millions of or even tens of millions.

In Chengdu, and the hands of peer exchange, these gorgeous things can not hear. He found that Chengdu's companies are relatively poor, financing very little, up to hundreds of thousands of, or even their own pooled to do the company, no money to do promotion, no money to brush the list, also have no money to buy data, just wholeheartedly to do the product. Once Li Yankiang asked the number of users of one of the companies ' products. They tell the truth, the user reached 20,000, the user's ARPU value reached 30 yuan, there will be fifty thousand or sixty thousand yuan of revenue enough to send wages. These people are very happy, feel can live, continue to do.

This simplicity makes Li Yankiang very touching.

Now, Li Yankiang is enjoying the entrepreneurial status in Chengdu. Go out to buy a cola kung fu can be with the surrounding a business peer exchange a few words, with grassroots entrepreneurship, we do not have any sense of distance. People are very simple, will exchange some real, valuable things.

"In Beijing, I often hear peers say, how can I spend money again, in Chengdu, I heard the most is how to do the product well." There are not so many exaggerated ingredients, we all rely on their own efforts and creativity to survive. ”

Really have to go?

There are all kinds of advantages in going northward, but the rising cost of starting a business also makes it impossible for the entrepreneur to endure for a long time. Obviously, the cost of starting a business in second-tier cities is lower. It is no problem for two years in the second-tier cities to support a year's capital in Beijing.

If in Beijing in the commercial and residential dual-use room office, registered companies will encounter the neighborhood committee does not seal, the business sector does not approve the situation, start the company has been very difficult. In contrast, Chengdu, Hangzhou, Xiamen and other cities of High-tech Park in order to attract outstanding talent and enterprises settled in the park, have introduced a number of preferential policies, in the settled, financial support, tax relief, rent relief and other aspects of support. Last year, Chengdu High-tech Development zone two of the mobile Internet industry issued documents to promote the mobile Internet industry upgrade.

Aruba's office in Chengdu High-tech zone, Tianfu Software Park, B District, enjoy the government preferential policies, rent less than Beijing zhongguancun West Office 1/5. In the case of the Chengdu High-tech zone, the cost of starting a business in Chengdu is at least more than 2 million less than that of Beijing each year.

Fun Play Network office is currently 4 yuan per square metre per day, one months for 120 yuan, this cost is Beijing's 1/3-1/6. The price of commercial housing is Beijing's 1/3, from Beijing's past employees to buy a housing relatively easy, and in Beijing to waste time on the road, in the Chengdu High-tech zone, everyone in the 3 km radius.

In Chengdu, Software Park D has even provided a free "venture farm" to help them get started, for the start-up teams considering cost budgeting. In Beijing, such teams can only go to cafes.

"The room is getting bigger and time is getting more." The restaurant serves 3 times times as fast as Beijing, and eats with bowls. Release time to work more effectively. "Zhou Ping said.

In Xiamen, the cost of starting a business is also very low. In terms of rent, the same office, Beijing may be 5 yuan a day per square metre, in Xiamen, the number is 1 yuan. Synchronous Push founder Xun Jun that if the savings were spent on employee pay, it would either be a more competitive salary than the north, or hire more people.

Xun Jun's point of view involves the talent problem that entrepreneurs must face.

The past second-tier cities lack talent is a fact, but now like Chengdu, there is no shortage of talent. Zhou Ping said that the Chengdu high-tech zone now has 40,000 employees, hundreds of enterprises, this group has precipitated many excellent people. In January, Zhou Ping recruited more than 20 people in Chengdu, and he felt all right. Features are grounded gas, pragmatic.

By contrast, there is a high level of human compensation in the first-tier cities such as North-Canton, which makes start-up companies carry a large operating cost.

Because of the hot development of mobile internet industry, north-Canton and other first-tier cities have a wide range of iOS, Android training courses, generally to training courses of six months, after graduation most of the employment is more than 7000 yuan, but also very sought-after. Those who have done product project development, to make a normal level of products, even if the project only bear a point of work, you can find a job to say that become the main force of the project, you can ask for a job when asking for a monthly salary of 15000 yuan, their ability to work and the monthly salary is actually not match.

A person doing product development from Beijing to Chengdu also said that people will not be as impetuous as Beijing, not every day thinking about how to do promotion will pay more attention to research and development. Chengdu is not like the Beijing Zhou have entrepreneurs such as salon activities, a lot less insincere bewitched, people will be more quiet.

You have to face it.

From the first-tier cities to the second-line cities, disadvantages and advantages accompanied.

Jinshan Network CEO Fu thinks it is unwise to move from a first-tier city to a second-tier city. One of the core points of view is that it is not in the core city.

Li Yankiang Disagree. What many people lack is not vision, but resources. With a certain field of vision, and even after the international perspective, back to the small cities, because there is access to information pipelines, not lack of information, whether access to information, relying on personal thinking, this aspect by virtue of not external forces, but internal forces.

The second reason for Fu against fleeing north is that companies are not saved by saving money and can go to the countryside. There are many businesses that are in the two or three-line cities, but they have not developed much later. "The more money is not scarce resources, the more scarce resources." Capital competitive incentive, willing to give you money. But no talent, no money to spend. ”

Second-tier cities do have the problem of lack of talent, the situation in various cities is not the same, not as far north as the vast talents. On the other hand, if the Internet industry can not be in a city, it talent mobility is poor, people do not want to settle in the city.

For example, Xiamen Pianan Southeast, Xiamen University biased arts, product development talent is less, it is difficult to find a decent talent. If the city in Beijing, not in this company can also go to another company, and Xiamen's talent to leave an internet company, the choice is very small.

Another worry is the mastery of efficiency. Even those who venture in second-tier cities worry that slow-paced cities cannot match the pace of product development that entrepreneurs should have.

Synchronous Push founder Xun Jun believes that Beijing has a large number of people, the same product to make the same time may be much lower than the Xiamen company.

However, Zhou Ping and Li Yankiang that the phenomenon is not obvious in Chengdu. Unlike the outside impression, Chengdu employees are not lazy, demanding overtime has never complained. Even overtime does not take the initiative to pay overtime, or reimbursement of dinner costs. Everyone lives around the software park and will not be reimbursed for taxi fares like Beijing. There is little difference between efficiency and Beijing.

Financing and channels will be a problem. The bottlenecks in the channel are greater than the two.

Chengdu's mobile gaming clustering effect is becoming more apparent, attracting the attention of large Internet companies, especially gaming companies. For example, Baidu, NetEase and other companies also began to send people to Chengdu regular "Sweep Street", and even set up offices, Chengdu's financing conditions gradually become better, will not become a problem.

There is no good solution to the problem of channels. Now many application markets are concentrated in the "North Wide", by telephone, network and other online ways it is difficult to achieve channel promotion, offline contact more effective.

"In Beijing, if you want to meet people on the next channel, it's likely that a little about a week's schedule will be full, but it's impossible in Chengdu," Li Yankiang said.

Go or stay?

Second-tier cities and second-tier cities coexist, how to choose?

Need to admit that, the weather is bad, traffic congestion and so many unbearable, Beijing is still a pioneering resources of the city, VC, wind investment gathered, entrepreneurial cafes lined up, channels, media resources.

"Vision and competitiveness, in essence, rely on large soils." In the beginning must be in Beijing. Even if you can use the scattered stones in the second-tier cities, the odds are not that big. "Fu said.

Zhou Ping chose to retreat after a round of funding to have their own reasons. In his view, the early days of entrepreneurship, building a backbone team and financing, Beijing is the most appropriate. After the entrepreneurial period, the backbone and financing have, the next round of financing to wait until the profit, chess to the mid-, you can consider retreat.

Li Yankiang says it needs to be differentiated from the type of start-up company. Innovation and technology stand before the resources of the company suitable for the second-tier cities to start a business, a first-tier city is more suitable for resource-based entrepreneurship, such as social platforms similar needs of resource-oriented enterprises need in the first-tier cities. In Xun Jun view, those who need plowing projects, more suitable for the Xiamen, if just spell speed, spell fast financing, it is not very suitable to Xiamen.

Limei Interactive founder Shuyi that if it is to do the developmental things, do not recommend entrepreneurs to Beijing, second-tier city companies have a higher survival rate. If you want to do innovative and business-friendly projects, it is appropriate to place in Beijing. Foreign some very new concept, must be Beijing first contact.

Fun Play network did not completely evacuated from Beijing, Zhou Ping the market, the business sector to stay in Beijing to continue to do market expansion. Li Yankiang also has a similar plan: "will return to Beijing in the future." Operations and development will be placed in Chengdu, but markets and media will be placed in Beijing. We will consider doing so in the second half of this year. ”