Internet start-ups in the taxi application market have not yet been distinguished

Internet start-ups in the market for taxi applications have yet to compete, and the government and taxi companies have had to act under the new trend. Whether it is to improve the efficiency of the telephone call, or vaguely foreshadowed to launch a taxi application, the market competition situation began to appear more complex.

The purpose of the Government's new initiatives

Beijing Municipal Traffic Committee issued 24th this month, "Beijing Taxi call service management trial measures" has aroused concern and discussion from all walks of life. The combination of views suggests that the move implies four important trends:

• Improve telephone call efficiency, Beijing will build unified special service number scheduling platform. Previously, Beijing's three phone call dispatching centers include 96103, 96106 and 96109, because they serve different taxi companies, so the efficiency of resource utilization is not high.

* To increase the willingness of the driver to call the car, the original 3-yuan fare to upgrade to the booking call for 8 yuan, immediately call the car for 5 yuan. The increased service charge will help increase the driver's income.

• To satisfy the passenger's call success rate, taxi drivers must ensure that each vehicle carries out two phone calls per day. This is also in order to prevent the driver does not like the situation of orders affected telephone call car business reputation.

• Mobile phone about car is listed in the management Implementation method entry. This may mean that the government and taxi companies are going to launch mobile phone applications, the media said.

In the Internet start-up company launched the taxi application is booming, the Beijing Municipal Transportation Committee of this document has to arouse Lenovo. When it comes to the potential impact of new technology on the taxi market, the government and the taxi companies have to take some action to preserve the benefits, while also accepting new technologies as soon as possible to prevent the market from being robbed.

Foreign market comparison

The impact of taxi applications on the transportation industry is not just in China. Foreign well-known vehicle application Uber in New York once encountered the layer of policy resistance and forced closure of the situation is also the foreign media are talking about. Uber co-founder and CEO Travis Karanik (Travis Kalanick) believes that the taxi industry has a clear protectionist tendencies, whether it is a taxi company or municipal government agencies, their actions are hampering innovation.

Daniel Sperling, a professor of municipal engineering at the University of California, Sperling, said, "Transportation has always been one of the least innovative sectors in our society." ”

But there is no denying that the popularity of taxi applications in the eyes of users far exceeds the imagination of governments and taxi companies. In Apple's app Sotre App store, Uber has hundreds of "five-star" ratings. When Washington tried to pass regulations to make Uber illegal, users challenged city council members and sent thousands of of protest emails.

In the face of irreversible innovation in the application of the trend, the user's choice for the market really need things to build a growing environment. Just yesterday, Uber after a year of fighting, finally became New York's first license to provide mobile phone applications to call the car service company.

Complex situation in domestic competition

For domestic taxi applications, they may be more complicated to lift their own crisis.

People briefed on the matter, only take Beijing taxi market as an example, all parties and resources have obvious monopoly situation, including Jin Jian, Silver Jian and gold and silver built three taxi company is the brothers three common operation, they provide 96103 dispatching center has the advantage of taxi resources, therefore, have the ability to launch a taxi application. Other taxi companies, although the name is different, but many of them are also the common maintenance of family relations, the introduction of their own taxi applications also have the opportunity. Other smaller or independently developed taxi companies are likely to work with mobile internet companies.

Tencent technology has also reported that the former four major taxi companies in Shanghai have begun to on-line their own online call car applications. Beijing's larger taxi companies, such as BAIC, have also launched their own vehicle applications, which will be released before October this year. Some industry insiders revealed that Baic's call-car application once online, will prohibit the company's taxi drivers to use other similar software.

As to whether the government will launch a taxi application, some people in the industry think that it is not possible to look at the input of resources technology and the pressure of public opinion. However, the government will support the maintenance and co-ordination of taxi companies to launch the relevant business.

The challenge for mobile internet start-ups is to quickly accumulate resources, while at the same time holding on to government and taxi companies ' intentions. Analysts say mobile internet companies may be able to solve problems quickly only by selling shares or by thinking of better ways to swap resources.

When a new technical force comes in, it has the ability to beat the old rules. Because it eliminates the middleman link will bring more efficient market. Under the irreversible trend, the old rules must face change. However, the survival of new technologies must be characterized by "adaptability". As for how to coordinate the development of each other, the industry is the most beautiful place. This rule applies to the taxi application industry.