Internet startups must rip off the copied labels

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The internet has changed people's lives, but it has also provided a new way of doing business. As an open market, the network entrepreneurship for college students to avoid funds, inexperience, lack of contacts and other major problems, college students in education level, professional ability, passion and vitality than any group have advantages. The wealth miracle of the Internet industry has also injected a boost for young college-age entrepreneurs, such as Facebook's founder, who now stands at the top of the list of 2010 Forbes ' It's youngest billionaires in 4 billion dollars, with his prototype film The social network is aggressively the world. Mark Zuckerberg has also become the idol of the young entrepreneur following Bill Gates. All sectors of the community are also encouraging college students to actively engage in entrepreneurship. But what are we ignoring behind this boom?

Creative to rip off the same quality label for you

If you understand the course of Internet entrepreneurship, you will find that whether it is Microsoft, Google, Baidu or today's hot Facebook or LinkedIn, creativity creates all the myths of the internet industry. Taking China's online recruiting market as an example, the market has been criticized for its homogeneous competition model and lack of innovation. China currently has a large and small recruitment site thousands of, how to win the recognition of the market to foothold and beat opponents, is every recruitment site are struggling to ponder the problem.

A good idea will add the most eye-catching color to the site, and this color will cause it to rip off the homogeneous label. For example, Woo Jun talent Recruitment Network, this service in the domestic small and medium-sized talent website, the reason is able to achieve the establishment of a decade for 8 consecutive years of profit, in addition to always adhere to the basic principle of service, but also an important reason is the station cluster operation mode. Relying on this model, Woo Jun Recruitment network of 31 provinces and autonomous regions to establish regional website brand, such as Shandong's Qilu talent Network, the capital of Beijing Talent Network, Shanghai Talent Network and so on, these regional sites are unified in the Woo Jun recruitment network, but also independent individuals, the implementation of independent operation. Although the national comprehensive website such as worry, Zhaopin and so on also has the local channel, but the regional specialized website is easier to obtain the local enterprise the approval, in the position supply aspect has the geographical pertinence, very fits the small and medium-sized enterprise's personnel demand. See a creative that can make you different, will bring you the strongest market competitiveness.

The success of others cannot be replicated

We turn our eyes to China's entire internet start-up market. Now the backbone of the network entrepreneurship is the new students. By the end of June 2010, China's internet users have reached 420 million, a figure that will grow at a faster rate in the future. The development of the network for these entrepreneurs to provide a good opportunity for entrepreneurship, but according to the statistics of the National college students entrepreneurial success rate of the average level of only about 2%. Today's university students have missed the Enlightenment of China's Internet entrepreneurship, at the same time, there is no venture capital support, the main entrepreneurial way has online shop, online to join, to do personal webmaster. Many people worship industry leaders today, the success of every word as a golden rule, to their success, but forget that no one's success can be replicated.

In addition to the early Internet industry Baidu, Tencent, NetEase, Alibaba and other giant enterprises, now we rarely hear the domestic have like Mark Zuckerberg, such as young achievements of the Internet industry miracle entrepreneurs. An important cause of this phenomenon is the lack of innovation in China's online entrepreneurship, the lack of a bright and practical implementation of ideas. As the new weekly said, "China's internet has never been innovative, only copied, immature, and sophisticated."

If we put the concept of today's box computing or cloud computing to 10 years ago, it would still be an excellent idea, but it would not be implemented because of the lack of the necessary technical foundation and conditions. For example, the above mentioned Woo Jun Recruitment Network Station Group operation mode, some new talent site can replicate this model, but cannot replicate its success. Because behind this pattern hides is the ten years User Foundation and the Technology Foundation deep accumulation, but this is the new talented person website most lacks. Therefore, the network entrepreneurship process, you can copy Baidu's search mode, you can copy Alibaba's E-commerce model, but if just copy without innovation, only imitation and not subversion, then these new internet entrepreneurs is just a parody show performers. When the audience is accustomed to the same performance, its stage career is over.

Talking about China's internet entrepreneurship, former Yahoo China general manager Xie said: "Many people do things are not unique, and there is no competition threshold, playing edge, booing, illegal, like the city of illegal buildings." Illegal construction also has the right to survive, but on the whole it is irregular, did not hear that a violation of the building later turned into a skyscraper. If the internet is compared to ocean, then these internet entrepreneurs are the drift of duckweed. Without a unique technology and innovative model, China's Internet entrepreneurs lack the ability to grow independently, hard to take root and grow. One of the most hit the market weakness of the idea is your best business card, he will you and your competitors make a clear distinction, so that you become the center of the flash, even in the million people, but also the focus of light shine. With it, you can create and not replicate a new internet industry marvel.