Internet: the best position of financial marketing

With the expansion of China's stock bond market, commercial banks, retail business is becoming richer, the overall income of the people increased year by day, the concept of "financial management" gradually popular. Modern people pay more and more attention to http://www.aliyun.com/zixun/aggregation/12782.html "> personal financial Information, and actively use financial products and financial services."

So, where do you get real and effective financial information? This is a matter of concern to financial investors, who are also concerned about it. For the latter, this involves choosing a marketing position.

Hua-ming, a little "financial management Behavior Understanding Study Report" that the Internet is investors in addition to newspapers, television access to financial information most channels, but also the most viscous media. In the bad economic environment, financial enterprises to "spend money, do big things", should be the network marketing in the first place.

Learn about financial information

Internet stickiness is the highest

Research Report on financial behavior understanding of financial crowd: the Chinese market for the financial community covered by the 20-55-year-old different age groups and different degrees of all the population, according to the 40-year-old and undergraduate as the demarcation point can be divided into their senior high education, young and highly educated, the elderly low education and young low education four people.

According to the four groups of people access to financial information channels, "Financial management behavior of the people to understand the study report" did a corresponding investigation. The results show that: In general, newspapers, TV and network are all kinds of financial investors access to financial information channels, the network is the longest medium for investors, and the highest user value of highly educated investors will be more through the network to understand information, older people with low education will be more inclined to traditional media. The internet has become the most sticky media for users to understand financial information.

Access to financial information

Portal site has the most influence

For financial investors, especially those with high academic credentials, the main source of financial news and information from the Internet is the portal's financial/financial channel, which is the most contacted and trusted form of the Web. Among them, Sina is the financial investor most often participates in the website of the network activity, Sina is in the blog and "bar" These two kinds of network activity are leading in other websites, the forum aspect also leads in other website, is the consumer more trust website.

Based on the above analysis, under the influence of the financial crisis, the financial enterprises should choose the network media with high stickiness and wide influence in order to better establish the enterprise/brand image and transmit the information to the target audience more effectively. Sina Finance as the focus of Sina Business channel, in the financial community has been a greater influence and high reputation, in The advertiser's popularity and the use of the rate also have excellent performance. Sina to professional services, a wide range of influence and media value, to become financial management ads the most competitive advertising media.