Internet Thinking and product design

February 11, 2014 12 o'clock, is also a millet official website so-called "open purchase" day, hard to keep a morning, the results of a refresh or "next time", when you laugh at him than the train ticket is also difficult to rob, Taobao really have snapped up software to help you. These years, the hot millet let "internet thinking" famous, from the pancake fruit (Huang Taigi) to the spice (horse Jia Jia Bubble), by the "internet thinking" has been transformed by the traditional industry glow different colors, that, the publishing industry?

As an Internet practitioner, and once an "editorial and publishing" professional student, try to explore this problem.

First, let's talk about the product.

Rich Media more play

With High-tech hardware combination, can give book products more expressive. Audio, video is already the simplest configuration, you can view a picture 360°, you can play with the characters in the book a small game. In addition, with the camera, gravity sensors, light sensors, gyroscopes, GPS and other hardware combination, can combine book content, create more play.

Information as a service

The book is a kind of information carrier, then the information should transform into the practical knowledge to guide the practice, then needs him to become a kind of service. This is especially true for the books of the tool class. Health books tell you what season should eat, what to do, and the Internet "health book" will be according to the season and weather, tell you today's health advice, and even can enter the gender-age body weight after gaining more personalized service. Inspirational book tells you 100 steps to happiness, the Internet "self-help book" will monitor your every action completed, on top of his record 3 Thanksgiving, with his photo to write down the happiest moment of the day, take him to run 5km ... All the information that can't help you put into practice is bullying.

Upgrade iterations

Traditional books are often one-time, and when they go to press, add up to a rudimentary "errata", and if you want to revise them, wait until you don't know how long. And in the Internet product, Release 1.0 version is often just the beginning of the product, need to use continuous upgrade iterations to improve the function, better meet user needs. For publishing, publishing a book can no longer be the end of things, we can have more things to upgrade iterations. What is wrong with this book and can be corrected by upgrading to the latest edition; What is the reader's feedback on which chapters stay longer, what descriptions are often swept away, where readers are more likely to take notes, where the reader prefers to share, and what emotional tendencies they share, Digging up these data can give authors and editors more suggestions for writing and compiling; readers who buy the book may also like other works of the same author, like other works under the same category, which can be recommended for follow-up; even the book is not a complete product, write a start on the sale, you pay me while writing.

Subdivision requirements

In the 28 era of the king, books because the cost of the basic can only cover the most popular users, while in the internet era, digital distribution makes the marginal cost drastically reduced, more importantly, the convenient communication across the region can quickly find the most segmented audience. 17th century Portuguese evolution of the researchers, some kind of white one out of 10,000 incidence of patients, who like to collect candy wrappers ... Yes, the Internet allows you to quickly find them and push them to the information they need most.

Internet thinking can profoundly change the form of publishing products, and even production processes, in addition, we have more to explore, please look forward to the next content. 1