Internet thinking breakout, how to cut down 50 million small micro-enterprise users big market?

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Guide: Silicon Valley venture Fred Wilson once said: "The software industry is eating everything." But the times have changed so fast that the software industry has been swallowed up by the Internet--the Big Mac Microsoft of the software era, which has had to transform itself into catching up with the Internet.

Microsoft's acquisition of a 1.2 billion-dollar yammer of corporate social networking services in July 2012 marks a watershed-the internet is transforming the traditional enterprise software services industry, all in, or out.

Chang Jie Tong was born in China's largest enterprise-class software services company Ufida, Ufida Group was founded in 1988,2001 year in Shanghai Stock Exchange A-shares listed. For a traditional software enterprise, the Internet transformation is an urgent problem to be solved, and Chang Jie Tong is a breakthrough practice ufida.

Chang Jie Tong Vice President Mo Junqi is currently in charge of Chang Jie Tong Yun Division, before joining the Chang Jie Tong, Mo Junqi venture to do BlackBerry value-added services business, in Qihoo 360 as a product director and product Marketing Director, has a wealth of corporate services and Internet work experience.

Strategy: Ufida Internet thinking, Chang Jie Tong in the Internet subversion under the breakthrough

"Traditional enterprises have a disease, called ' Internet anxiety disorder '." The internet does not seem to be an industry, it has been a shock to many industries, before it created value, but also destroyed a lot of value. So a very successful person is thinking about how I do not be the Internet subversion, how I use the Internet, which is called Internet anxiety. But doing the Internet must be ' from the palace '. If you want to succeed, you must start from the palace. My own feeling after the palace is that my body is light and my steps are big. "Qihoo 360 CEO Zhou 祎 describes the traditional enterprise's anxiety about Internet impact and the need for traditional enterprise reform."

As for traditional enterprises how to break through, Zhou think there are two points: 1. user first; 2. Free

"Today's most valuable Internet enterprise is who has a large number of users, not only the user's registered account, the most important is that users often use it, every day using it." ”

Mo Junqi talked about, Chang Jie Tong is ufida "Internet thinking", the user supreme thinking, and provide free service-to form the scale effect.

Chang Jie Tong only focus on small micro-business management cloud services and software to provide, only to provide standardized services, with gadgets first to make a single point of breakthrough, the formation of user experience, the formation of Word-of-mouth, and then form a platform effect. Chang Jie Tong's cloud team from the management level has been to grass-roots staff, the basic is from 360, Gould, Millet, Baidu and other Internet companies. The whole way of propulsion is very internet.

(Mo Junqi)

The road of independence for the smooth and Czech

Ufida Group as a whole for more than 2 million enterprises to provide software services, from small micro-enterprises to mega enterprises. However, in the fast-changing internet age, as well as the increasingly personalized and fragmented enterprise customers, the traditional software service model, whether it is adaptability, user experience, sedimentation value is far from enough.

Ufida is determined to remove the smooth-pass, the most thorough innovation, focus on the service of small micro-enterprises, which accounted for about 60% of customers (more than 1.2 million), they are more than large enterprises need service support, and can dig more value.

March 2010 Jie Tong Software Co., Ltd. was established, is Ufida Group subsidiary, 2011 Enterprise restructuring renamed as "Cheong Jie Tong Information Technology Co., Ltd.", June 26, 2014 successfully landed in Hong Kong motherboard. And let Ufida group willing to split, and investors are willing to pay the bill is to embark on a traditional enterprise Services software transformation Breakthrough Road. Chang Jie Tong is facing more than 50 million small micro-enterprises market, the value of this market is extremely huge.

Tactics: community → tools → platform

The first step is to plunge into the community

Tencent and Facebook can become a new generation of internet overlords because their social networks have amassed huge users and the value of the community in the Internet age is immense. And the Chang Jie Tong also intends to use the community to establish their own initial barriers.

"Mo Junqi will devote a lot of resources to building a community of relevant users," he said.

The accounting home, the work circle is the agile community to do the strategic level product, Mo Junqi that the accounting will be the main users of the financial applications, because small micro-enterprises generally need a lot of external assistance in the accounting links, so will hire accountants to do some audit or reconciliation work, and through the aggregation of accounting crowd, Will undoubtedly be the fastest to reach the small micro-business owners.

Accounting home is a learning community, Chang Jie Tong free for accounting to provide a large number of high-quality free learning resources, and even hired a lot of teachers to record video courses for online teaching, to aggregate the accounting crowd. And the work circle is a small micro-enterprise can be used with synergy, management attributes of social applications, can also precipitate community.

The second step is to provide the community with tools

After gathering the community, Chang Jie Tong for these people to provide a variety of enterprise-class tools, such as easy to account, customer butler, and even the t+ series management software. For the crowd to provide them with the enterprise internal procurement, sales, warehousing, production, financial standardized management.

While doing these tools, Chang Jie Tong using rapid iteration, timely feedback, listening to users and other Internet ways to promote products to ensure that the tools to quickly promote the "user first" effect, in line with the needs of the crowd. And most of these services are free.

The third step, the platform of PAAs

In the gathering crowd, as well as some of the existing small micro-enterprise customers, Jie Tong will launch a Third-party developers also participate in the small micro-enterprise Services cloud Platform, so that developers on the platform for Small and medium-sized enterprises to develop Office applications, divided.

Heavy vertical operating mode

In the Internet transformation, not to completely abandon the original assets, but to understand the traditional advantages of combining the internet trend, such as the recent listing of the branch of the core city, is the micro-letter, CRM and other Internet tools to the extreme, the electronic product accessories business into the annual sales of 500 million of the platform business.

(I black Horse Note: Heavy vertical enterprises, refers to the upgrading of the traditional business of internet companies.) These enterprises not only need good product technology, but also must have a heavy operating system. And how to run the whole system, is a very worthy of scrutiny of the subject. )

Chang Jie Tong to the channel trend of integration, the use of Agent mode, rapid channel sinking, exposure to small micro-business owners, to provide them with products. At present, Jie Tong has more than 2,000 channel partners, basically covering the whole country. These agents are able to quickly push the company's Internet market.

Whether Ali, the United States or 58 of the same city, for small micro-enterprises of the Internet companies, need to have a strong push team support. Because many small micro-enterprises, are required to carry out market education and training, and business practice to help, and Chang Jie Tong undoubtedly "inherited" the original powerful channel system, which allows them to quickly sink channels, contact with the original precipitation of ufida hundreds of small micro enterprise users.

And Mo Junqi also said that offline channel is currently the main customer source, the future will be combined with online channels to ensure the rapid expansion of the market, this is the general small enterprise software services can not have the advantage.