Internet thinking everywhere blowing, is this really a start-up?

Entrepreneurship

Chinese New Year, entrepreneurs and investors in the rest of the summary.

As an old man and a newcomer to the entrepreneurial world, looking back on the past year, in addition to those worthy of study and study of the outstanding entrepreneurial case, but also found that the entrepreneurial circle has been like the entertainment circle as hot as ever, gossip endless. Immersed in this circle, always feel the spirit will fall, and even weak and weak to ask, this is really in the business?

The "egg" under the Internet Thinking

The so-called internet thinking began in Huang Taigi pancake, sheng in the carving beef brisket, not only created Hering, carving ye such entrepreneurial superstar, but also set off the entrepreneurial circle of the trend of change. They like the entrepreneurial circle of Li Yuchun, Jane Zhang, opened up a pioneering show of the precedent, gimmick full of marketing packaging, walk show interview frequent exposure, do not want to red are difficult. Then Master XI, New Dong, small hoof masterpiece, called a duck, goose drops God and other followers are endless.

Why, why basically is the catering industry? Because this seems to be the least technical threshold, in the public report, their food technology base is to go home with a decent teacher to learn one months or even one weeks, and then the school. Traditional catering, put on the internet thinking jacket, with the famous school, famous underwear, earn enough exposure, not only quickly got the investment, but also obtained a large number of tourists, such restaurants in the public comment on the most of the comments are "admiring", "many people."

Whether the singing is really good is not important, the taste is really good is not important, the important thing is not enough topic, such a "successful" shortcut tease more and more fresh meat entrepreneurs impetuous heart.

From scrambled eggs to fried chicken

If the carving man hype the core or products, to the Ma Jiajia, Yu Jiawen, the flow of pure speculation in the individual. They are not satisfied with the walk in the pioneering circle of the show, and frequently shuttle in the "Do Not Disturb", "young China said" and other traditional mass media, in the program rarely analyze their products, but talk about ideas or thinking, especially to take out a pair of my most understanding posture, with a bit of words and deeds to show their extraordinary force lattice, So that people can not forget the taste of the Queen, the boss of the domineering image.

Scrambled "eggs" and eggs broken, scrambled red eggs, "chicken" to the offspring of what eggs are easy, as Ma Jiajia in the interview with the island will enter the future of personal time, "I" era. Know that the community to the good black mess, but not fly hen, in fact, can not stand at the cusp to feel soaring.

Of course, even if there is a "chicken" brand, but also based on strength and luck, hold live elder sister patted the "small era" is a successful transformation, but Hibiscus and Fengjie still there to toss it.

Diminishing marginal effect of "speculation"

Super Girl more than 10 years, active in the gleam of still only Li Yuchun, Jane Zhang. Pioneering circle of the show, the speculation of a year or two, now in the science and Technology Activities Forum, can sit to the VIP seats with the famous enterprise executives, investment big guy together with a comment on the only carving ye and khz cheong, other followers are still only a series of comments on the qualification.

Both investors and users, freshness is short-lived, the threshold is constantly improving, that is, the "fried" marginal effect is diminishing. Carving ye and Hering is Kaishan Zushi, and many years of dazzling social experience has been soaked out their roots, even if the carving of beef brisket hung off, there is also the strength to be a beaver home. And the meat, perhaps, is so frustrating.

Why do you have to follow through if you see such a tuyere weakening? Instead of a different angle and mode, after the Super Girl sink, "China good voice" is not again blockbuster? Internet thinking also needs to be constantly introduced.

The soil of pompous entrepreneurship

The internet has changed life, and the mobile Internet has changed the mind. Mobile Intelligent terminal after the rise, with the help of lbs, O2O concept, more sharp impact on the traditional business form, everyone more deeply feel the drastic changes of the times, so that their own thinking to maintain a "day up" posture, lest they out. This kind of amorous feelings of the soil, entrepreneurial chain of entrepreneurs, media and investors, etc. are playing a pompous role.

Entrepreneurs are crazy. For some young people, such as Ma Yun, horse, such as a step-by-step business is too difficult too slow too tired. They are familiar with the world of the Internet, but also understand the rules of the entertainment circle, so the internet and entertainment to combine to play, it is not very OK entrepreneurial shortcuts.

The media are crazy. The media itself is keen on "gimmicks", no gimmicks also through the "title Party" to create gimmicks, for the internet so fashionable gimmicks of course, and even a large brokerage also do not do loneliness thrown out of the "from Non-mainstream to AB Station" analysis of the report, a variety of novel words bright Blind, And this is known as the history of the most of the best report recommended by many stocks, in the subsequent bull market is basically impotent state, but besides shareholders who care about it.

Investors are crazy. Yu Jiawen on television, so many people suspicious, an age of professional investors but two eyes glowing, and even shouted "I like you." "These forums, whenever uncle, in these young person reposing oneself once youth dream, for oneself plating the force of youth mentality." In this case, investment is no longer a matter of profession. What's more, some investors are dashing about LP's money. The hype of capital further inflated the confidence of pompous entrepreneurs.

Perhaps the past 2014 is only the year of entertainment of the pioneering circle, perhaps the future of the entrepreneurial circle will emerge more topics and reds. Bad money expels good currency, those who do not show the pragmatic entrepreneur, who Care?