Internet thinking "First arrow": Must first let the user cool

recently Internet thinking This word particularly fire, fire to me if I do not write this article, go out and feel embarrassed to greet others. With Internet thinking can sell pancakes, also can sell beef brisket rice, can even transform a brothel, that can build a party ?

There's nothing to it!

The annual traditional festival is coming soon. As a feast for Chinese dinner-the Spring Festival party will be on schedule, do you still have expectations? In fact, since 1983 CCTV held the first Spring Festival gala, more than 30 years, every year on schedule, but the real ratings drop again. Spring Festival party more become a form, the family happily surround together chat mahjong will, open the television mainly is the figure lively, only to hear a ring son, as for the party staged something, is not concerned.

So CCTV's leadership began to find ways to seek countermeasures. Change the host, change the director, pick the grass-roots talent on the Spring Festival Gala and so on, looking really for their catch, plainly, this is not the host or director of the matter, but the times changed.

So what do we do? Internet thinking Ah! Please the Director to the internet company "borrow Arrows" bar! Perhaps a glow of youth!

A few days ago, a provincial Taiwan between the two-year party PK aroused the author's interest. 13 to 14 this year because there is a "lifelong" implication, so the television stations are particularly concerned about, have come up with all the tricks to attract attention. There are not many memorable fragments that can really be remembered. On the contrary, the micro-vision of a zero-cost to create a network of annual party to rob a lot of the limelight, according to the official data, across the year, micro-view more than 80 stars to participate in more than 100 people to compete for ideas, the total number of interaction reached 50 million times. The so-called people's participation, both entertainment and interaction, not only to win the audience, but also to win Word-of-mouth, but also in line with the national spirit of conservation, how to achieve in the mobile end? How to create a cross-year party by micro-vision?

The secret is one: Internet thinking. The following author to analyze the following:

Internet thinking "First arrow": Must first let the user cool

Internet thinking has a core is to user-centric, straightforward point is to let users cool, users cool through the natural will give you spread, can have more attention, and then produce commercial value. This is an important distinction from traditional mode, first of all serving the user, not the customer.

How can users cool? is to enhance the user personalized experience. Put it to the party this thing to see, is to let users see their favorite shows, and a stronger sense of participation. Traditional party can not do, use the Internet thinking to do a party. When we are tired of the TV station of the pattern of the party, hope for a change of taste. The micro-vision of the Year's Eve party appeared,.

As a cross-year party, micro-view from the star participation in the way, to the user's interaction, are grounded gas. I'm a guy, hi Big Ben, high-end atmospheric grade, I'm going to make headlines. These netizens loved the Internet popular language is the name of the program, through the label and watermark, so that tens of millions of netizens participate in the performance of the party to fully mobilize the enthusiasm of the participation of netizens, let the party become a collective carnival, form a scattered God not scattered super Party, This is the triumph of Internet thinking.

Internet thinking "Second arrow": Must be grounded gas

Grounding gas is also an important symbol of Internet thinking. Take "Where does Dad go" to say, although it is an exotic, but for the domestic audience, is grounded gas. See those star Idol home living with children of all kinds of awkward, this is the audience love to see the star of the civilian side.

Micro-vision of the annual party is the same, the stars have come to the wacky, the life of the most real side of the show, so that the audience's enthusiasm for participation in a while to improve. For example, Yang and Jacky, the year should be together, the results of their micro-vision is really together, fans are very happy, such as Xiaoming, a sunshine sportsman did not sing without dancing, but sell Meng play magic, fans see is very excited.

Why is the TV party getting more and more difficult? is the audience's tastes changing? In fact, the times have changed. What is the age, the mobile internet age, the era of national entertainment to death. If still high above, do not pick up the atmosphere, will surely die.

Internet thinking "The third arrow": Must Subvert and innovate

A few years ago, when the network culture began to prevail, Beijing TV station took the lead in trying to run the Network Spring Festival Gala, but only to take a name, although the singer was invited in the network is well-known grassroots, but the carrier or TV station. Innovative, but not subversive. The real subversive innovation should be like the micro-vision of the year party, since it is the network party, it will be from the party's initiation to the holding, from the stars to the audience, from watching to spread, all are done on the Internet. This is the real Internet-style innovation party.

In the final analysis, Internet thinking is playing with four or two dials, playing is subversion and innovation. is to the traditional model before the smash, splinters, that is, the inherent thinking completely overturned, another play. A traditional TV party, gathered a lot of big shots, plus lighting, and so on, a party less tens of millions of, many are hundreds of billions. and the micro-view of the biennial party is "insane" of the 0 cost, this makes the human feelings why Ah! This is what a small innovation can bring to the upside.

The same is a party, not the same play, the same stars gathered, not the same entertainment audience, one side of the high cost, side is almost 0 cost, the same, the internet thinking is so magical!

Of course, as a traditional TV party, its existence more represents a cultural tradition, but to the old tree to open new flowers, in addition to the program innovation, more should be the thinking of conversion, in the current traditional industry and the Internet industry highly integrated background, if the TV party directors, To the micro-vision of such an Internet product to borrow the author of the above three "arrows", from the point of view of enhancing the user experience, to the form of a more grounded gas, and then some innovative elements, may be able to win back to the audience.