Internet thinking how to ground gas

Earth Demon/Wen

"Internet thinking" can be said to be the current Internet industry's most popular term, chat with people, do not talk about Internet thinking you are embarrassed to say that they are http://www.aliyun.com/zixun/aggregation/32834.html "> Industry." But the Earth Demon believes that most of them are just talking, and if you let them systematically explain the internet thinking, there are a few people can speak clearly.

According to the explanation given by Niang, internet thinking means to make full use of the spirit, value, technology, method, rule and opportunity of Internet to guide, deal with and innovate the thinking way of work.

The concept of such a college has not looked like the same, there are wood?! Just recently and cousin did a deep chat, may wish to restore for everyone, a junior high school students in the eyes of the business, is how to fit the Internet thinking.

Let me introduce the background:

This cousin is the earth Demon close Aunt home, not like learning, but the brain is activating. Now in Jiangsu Province Taizhou Jiangyan District, a farmers market, open a small restaurant. Restaurant area of more than 50 square meters, annual income of about 1.2 million.

Less is more--"My little hotel only sells 25 vegetables."

Cousin introduced, in his that farmers ' market, similar to the small restaurant has more than 10, each one of the dish is also the food in more than 50, more than can even reach the Bai species, and cousin home only 25 kind.

Why only 25 dishes?

Cousin revealed the reason: first, the 25 dishes are basically covered by the surrounding consumer 80% of the usual type of order, to reduce the food is not only convenient to purchase, but also because of the large amount of additional concessions; second, for the chef, cooking is also easier, always fry the 25 dishes, long time natural practice makes perfect, Not only stir out the taste better, serving the speed is also faster; third, these 25 dishes are some tomatoes and eggs, vinegar potato silk, stir-fried meat, wood to meat equivalent to a class of dishes, the grade uniformity so that every one into the store without any pressure.

Cousin Introduction said, "scale procurement" so that his shop every dish can be cheaper than the surrounding shop one or two yuan, so the number of times is also far higher than the surrounding shop.

Free--"free is just bait, need to have a house to get"

While the dishes are cheaper than other shops, the cousin's store has no free food--a small dish of pickled radish, a small dish of fried peanuts, and a millet, egg soup that can be used for free.

Cousin told me that these free food every day down as long as more than 30 dollars, but give customers the feeling is unusually good: a money has not been spent, the table has been placed two small dishes, two bowls, as if accounted for the great cheap like. In fact, the more than 30 dollars, as long as more than three or four diners, will be enough to fish back Ben.

Selling experience-"face than big, must give foot"

In cousin's opinion, although the operation is only a common can not be ordinary shop, but into the hotel every customer is God. "I will not only give them cheap and tasty meals, free food, but more importantly, give them enough face." ”

How does a cousin face? In addition to warm sweet, sighted, cousin there are two magic weapons.

In one case, when the food was over, the sparse of the shop was fuming. Cousin's big pocket usually will pack 3 kinds of smoke, 5 dollars about white sands, 10 dollars about the red double happiness, and 15 dollars around the profit group. Cousin said, he has been trained as long as a glance, you can judge the immediate people which grade of smoke, and the movement is extremely natural.

"Why not normally?" ”

"There are so many people in the ordinary meal, I can not get the smoke?" ”

In another case, whenever an acquaintance treats dinner, the cousin will either send two bottles of beer, or send a dish of cold dishes or a stir fry. It didn't cost much, but it gave the host customers enough face. These guests often treat, cousin's shop has become an important choice.

Quick response-"numbers are easiest to remember, and not easy to make mistakes"

In order to increase operating income, cousin's shop from the beginning of the takeaway delivery service, as long as a point enough to 30 yuan, in a radius of 2 kilometers can be free to send meals.

Small places to order the meal although not much, but the frequency is relatively high. In order to increase the speed of feeding, cousin in accordance with the frequency and amount of customer consumption, the customer in accordance with the way the number of 1-n, each number corresponds to the name of the customer, telephone and the usual delivery address; At the same time, the dishes were also numbered 1-25, and the rice was a bowl of rice by default.

"Numbering, digitizing, not only reduces communication errors, but also improves the efficiency of feeding." Cousin explained.

To my surprise, the micro-letter replaced the telephone as the main tool for ordering meals in the cousin's shop. Customers just say in the group, "number 16th, order 3, 9." "The cousin and the staff in the shop know who to send to, where to go, and the 3rd dish--tomato eggs and 9th dishes--the meat."

I asked, "Why do you have to put these strange people in a group?" "Cousin told me," Eat will follow suit, a person point, will be a lot of people followed. "Suddenly, I thought of the word" stimulating demand, "and it seemed to me that developers hired migrant workers to queue to buy a house.

Value-added Services-"both business and a"

Cousin of the restaurant next to two small community and a kindergarten. Kindergarten generally 4 o'clock in the afternoon school, but small county people generally want to 5 points only small class. The one-hour limbo has become a problem for many parents.

To this end, the cousin deliberately in the hotel two floor of their own living room to create a place to decorate like "tipping", you can let those children play in it, but will not fall hurt. Just take a look upstairs once in a while.

Cousin's enthusiasm has been welcomed by many parents. Today many residents around, often put children in the cousin's shop for an hour or two hours.

"Do these kids look white and charge?" ”

"No charge, all is a lift." And a lot of parents come to pick up their kids and eat dinner, or just pack them. Some even do not want to eat out, but the time is long, will be more or less consumption. ”

Cousin revealed that such a small place like Jiangyan, such as his store, operating a good general year can earn four hundred thousand or five hundred thousand, a few can reach seven hundred thousand or eight hundred thousand, but as he can more than 1 million, can be called rare. Originally in this exchange, I want to communicate with the cousin, see if can through the network to help him publicize the store, but to the cousin alive on a lesson.

Now, the Earth Demon finally found that we have been talking about the internet thinking, may be around us. Later, again on the road to meet wearing like cock silk wash shear blow, the farmer working hours, not a face of unremitting. Perhaps we are talking about the internet thinking, others have put into practice, and produced fruitful results.

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Micro-Credit public number: Internet explosive material King (Woshibaoliaowang)

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