Internet thinking in the official website of the Ministry of Railways

At the close of the last day, 12306 of the ministry's official website must be said to be the most heavily abused site. But do you know how hard it is to 12306?

When you are holding in the Internet café brush three hours before the hard-earned ticket, finally! You can board the train home. And you may not be free to think about the crowded space on the train, and how many bits of wisdom and technology have been gathered in the small stub on your hand.

It's the ones that sell the pancakes, the Shanzhai, beef brisket, selling condoms, they hate not to blow themselves is the embodiment of the internet thinking, as if to say that they are the embodiment of the Internet thinking can paste how much gold, but i the whole committee to tell you that 12306 is really the use of the internet thinking of the genius of the!!!

1, user thinking: Get the world of cock silk

The word "Get the World" is the truth that is now known to the Internet insiders. and the 12306 official website to hit hundreds of millions of heavily, for those who can't afford to sit on the plane of the cock silk development of the site, 12306 found a cock Silk user's hard demand, mercilessly hit the pain point, is to seize the internet "long tail."

2. Extreme thinking: The ultimate beauty of ugliness

Extreme thinking is the product, service and user experience to exceed the user's expectations. 12306 of the page design to achieve a minimalist. Retro color, unruly lines, even the small logo has been buffered, are greatly beyond the current level of understanding of Internet users. So, don't understand is your style problem.

3, let the user participate in: queue, distraction

Good user experience should start from the details, so that users in the use of the process of thinking, have moved is 12306 of the original purpose of the design of the website, in the special arrangements of the queue can be seen.

Impetuous society, fast-paced life, people seem to forget the peace of mind is what state. In the process of waiting for a ticket, users can have a quiet cup of tea, watch a movie, and think about the life they understand. According to statistics, each ticket buyer in the purchase of Spring Festival tickets during the average access to more than 30 minutes of quiet time.

4, Human-Computer Interaction: Follow the verification code to practice eyesight

In the process of user participation and feedback, 12306 of the Verification Code link is also constantly iterative upgrade, from "small numerical arithmetic" evolved into "color dynamic verification Code mechanism", the perfect embodiment of Kelly human-computer Interaction thinking--12306 mobilize your eyes to rotate the body feeling, understand your state, adjust your eyesight, Provide the time to buy tickets more in line with your eyes.

5, open platform: pull the industry chain

"Opening, sharing, and win" is the basic element of Internet thinking, adhering to the concept of 12306 has become a huge incubator, creating a variety of ticket-grabbing derivative: software, browsers, mobile phone clients ...

At the same time, 12306 also inspired people to continue to carry out a package of attempts, cloud collaboration, a ticket purchase task, ten people work together, each task success is UGC results.

6, Hunger Marketing: Seconds to win, let users scream!

The ingenious transfer of user psychology is also the usual practice of internet giants. In the face of strong user needs, 12306 focus on a number of plates: invoicing date, remaining votes, payment time limit.

1 days!! Only 9 pieces left!! 9 Seconds to!!!. Not to pay the last step, the ticket is not a success, never what consumption can be done so that users scream loudly, 12306 is the real king of hunger marketing.