Internet TV: Software and hardware manufacturers have tried water

Summary: Apple CEO Tim said in an interview: "When I walk into the living room and turn on the TV, I feel like time has gone backwards for 20-30 years." This is a region that has a strong interest. This sends a signal to the market that Apple will soon launch its own

Apple CEO Tim Cook said: "When I walk into the living room and turn on the TV, I feel like time has gone backwards for 20-30 years." This is a region that has a strong interest. "It sends a signal to the market that Apple will soon launch its own internet TV."

At home, the focus on internet television has actually begun. Whether it is the Internet companies and hardware companies, to seize the opportunity of home living room. In the context of triple-net integration, this area contains hundreds of billions of market opportunities.

Software and hardware manufacturers are testing water

What is Internet TV? To put it simply, users can watch traditional TV programs and watch videos, play games or read on the Internet. In China, Internet TV is divided into two types, one is the Internet TV, that is, intelligent TV or Internet television, one is the internet TV set-top box, the use of traditional television sets, with a small price, lower prices to achieve the function of Internet TV.

Once in the video copyright war out of the limelight of the Gifted and Skyworth TV cooperation, to try the Internet TV charging mode, gifted friends to provide Hollywood film blockbuster and other content, charge the standard of 5-8 yuan per department, or monthly 35 yuan, through Skyworth recharge card sales. Tencent Hand Tcl also released the Internet TV, the former provides content, the latter production hardware. Into the Internet set-top box level, many are internet companies, such as the stop of the Millet box, music and CNTV (China Network Television) to launch the cooperation of the TV3D Cloud video Super Cleaning machine.

The emergence of a number of listed companies

"The market is big enough. Internet TV instead of DVD, now basically every family has DVD, to China's 300 million families, each DVD200 yuan, there are 60 billion yuan market size. "Shawiding CEO, said, can accommodate at least 6-7 listed companies."

A person in the industry said that the millet on the round of financing 200 million U.S. dollars, valued as high as 4 billion U.S. dollars, the story is not only mobile phones, but to achieve a platform-oriented company. Although the millet box was halted for a license issue, at least a signal was given: a huge business opportunity was brewing behind a box.

In China, as of now, the total number of Internet TV terminal users has been close to 20 million (including TV and set-top boxes), according to the expected effect, the number of Internet TV users in the end of 2012 will reach 30 million. According to Digital TV, China's Internet TV market will increase its revenue capacity from $50 million trillion in 2010 to $1.38 billion in 2016. By 2017, the number of internet TVs in China will increase from only 2 million in 2010 to 93 million units.

Seven licences have been obtained

At present in a a-share, the Internet TV has more than: In addition to TCL Group [2.15-1.83% Stock Bar Research], Hisense Electrical appliances [8.73-0.46% stock], and so on, the hundred-vision [14.55-0.89% Stock Bar Research Report], music Network [15.82-1.43% Stock Bar Research Report] are important players. "The internet is a post approval system, many areas are first development and expansion of the relevant norms, such as games, E-commerce, etc., but to do internet television, which is equivalent to the former approval system, it is necessary to have a licence and other formalities." Shawiding said, can not simply use the idea of the Internet to do TV.

At present, 7 Internet television licences are located in CCTV international Cntv, Hangzhou Hua, Shanghai SMG, Southern Media, Hunan TV, China International Radio and Central People's radio. With the establishment of a joint venture with the southern media, the curve was awarded a licence interest, after the Archie Arts and licensing of one of China's radio Company and Jiangsu Television set up the operation of Internet TV joint venture-Galaxy Internet Television Co., Ltd., trying to explore the Internet television field.