Internet TV "Winter" hardware innovation can curve self-help?

Internet TV industry suddenly winter. From June onwards, the state press and publication of SARFT ("Sarft") on the television side without cooperation with the license of the video app issued a ban.

This policy, to a certain extent, has deprived internet television of "Internet content". Ten years ago, the first "grand box" to internet television was halted, and now the Millet box, the video TV is also uncertain. However, even so, the large living room market will attract a large number of internet TV manufacturers, more features terminals will shoulder the "curve Save the Nation" task. There are already companies planning to launch a 55-inch tablet to achieve large screen playback of mobile video. There are also companies planning to bypass the box route, or to provide Internet video landing via routers or from the cloud. Beijing News reporter Li

SARFT, "The action of the" ban

On the Internet TV box rectification, SARFT this time moved the whole. Industry insiders said in three months, SARFT "even under the heavy hand", the main video web site developed by the TV-side app. A netizen said, finally from the computer back to the living room, a family of enjoyable to sit together watching TV, but a stick and put me back to the computer before.

June 23, SARFT issued a letter to the local broadcasting and Television bureau, the name of the Internet television license plate Shanghua number of media and hundred-vision to make rectification, the closure of all its Internet TV terminal products in all types of video app and video aggregation software, internet browser software download channel.

Since then, SARFT aimed at the biggest technology selling point of Internet TV: ordered that all internet TV set-top boxes must stop providing TV-time shift and look back.

Soon, Sarft also interviewed seven licensees, saying that each has a different degree of violation, the follow-up which is not required by the general Administration to recover the license, if seven are illegal, on the suspension of Internet television business. At the same time, SARFT also issued a box of the most stringent rectification order: the introduction of foreign film and television dramas, micro-film must be in a week offline, unapproved terminal products are not allowed to market.

Even if it is thought that radio and television "direct" is also difficult to escape rectification. August 20, Sarft criticized CNTV's future TV rectification, pointed out that the cooperation with the millet, music-vision set-top box UI violations.

September 18, is the latest "interview", Sarft to the Internet video companies to request, when all video web site development in the week of the TV end app, next week has not rectified, will cancel its Internet audio-visual license, and stop the server. "The atmosphere is rather harsh, unprecedented," the same night, the people familiar with the Beijing News reporter said.

It is understood that the September 18 noon of the meeting just opened, including Youku, music, Archie Art, and other TV-side video app emergency rack, the application store can not find such software. More thoroughly, some video enterprises just on line, trying to change the name of the new version of the video app was also killed, Archie Art of the Galaxy version of app, Youku Video XL version, potato Video XL version, Sohu video Max version, Baidu TV cloud can not download.

"We stopped the TV-side service, even if we downloaded the client," he said. Youku Video insiders told the Beijing News correspondent.

Some people in the industry said that in the Internet television industry, there are always three principles, catering to industry trends, to meet user needs, and regulatory policy game.

Ten-year game of internet TV

"Although it is not winter, but the internet TV has a low point." The above Youku insiders laugh that the relevant work stopped at once, the national day holiday rarely fall into a leisurely.

Internet television is literally understood to be a TV set connected to the Internet. In the Internet Enterprise view, once the television screen is connected with the net, it is the same as the mobile screen, computer screen, pad screen, it is worth developing the big gold mine.

About 10 years ago, Chen, CEO of the Grand Network, first saw the market, put forward the concept of "grand box" in the industry for the first time shouted "Turn TV into a computer." At the time, the media described the "grand box" as being connected to a TV set, connecting to a broadband and cable TV network, which could be upgraded to a network terminal, a computer terminal, The use of simple remote control operation, to achieve "entertainment, life, knowledge" as the core of many functions and applications.

It sounds like the "grand box" and the current enthusiasts are in pursuit of the millet box, the music-viewing box as the twin brother.

2005, the Grand launch of the "Grand box", the following is the SARFT stopped. The SARFT letter said that any unauthorized access to the Internet content on the television is being halted.

Over the past decade, China has grown into the world's largest producer, consumer and exporter of colour TV. The data show that China's color TV production has been more than 100 million units, 2013 China's color TV market total retail sales of 47.81 million units. At the same time, the number of Internet users in China has reached 632 million people. As of February 2014, the national optical fiber coverage of the family has reached 172 million households, the national fixed broadband access to the size of 192 million households.

The market demand and the technology trend, impels China's internet television to stir up. This decade, including color TV manufacturers, video network, such as Internet enterprises have entered the television screen, and on a wave. But in ten years, the news of the Radio and Radio administration stopped.

2009, again the bud of the Internet TV by the SARFT issued a letter to stop, by Tcl, Skyworth, Konka and other domestic six color TV manufacturers of the joint boycott, China Electronic Video Industry Association has also represented six major color TV manufacturers, a joint letter to the SARFT, the power of the Internet television.

2011, Sarft promulgated article 181th ("Holding Internet television licensing agency operation management Requirements"), the document stipulates that the Internet set-top box on the broadcast of all the video programs, all need to be approved by the SARFT broadcast control platform landing. SARFT issued two licences: the contents of the Internet box must be provided by the owner of the Content Service license, and must be approved and managed by the owner of the integrated business license before broadcast.

2012, because there are seven major licensees escort, there are color TV companies and Internet enterprises new and old two forces joined the war, the internet television boom again. "If according to the development speed of last year, in a few years, the user scale can be done, the business model will also fall to the ground", a video enterprise insiders told the Beijing News reporter.

In the game of technology and policy, or technology failed.

Hardware innovation can curve self-help?

There are home appliances business insiders to the Beijing News reporter said, internet TV may be in the future in two directions, either it is to access the display terminal of radio and television set-top box, or it becomes a simple screen, all Internet content from mobile phone or other mobile devices, the content of the project to the big screen.

Along the first path, the Beijing News reporter learned that at present all video factory in the "hug thigh", hoping to close integration with the license to achieve the SARFT requirements. To this end, Youku potato smashed 50 million yuan to China to hear the media holding company of Guangdong, in exchange for its 16.6667% stake and the future of the two sides to jointly carry out Internet television related business protection. Le video Network is also urgent hand Chongqing radio and television, to jointly apply for content licences, hope to expand the content of the operation of Autonomy.

Along the second path, Beijing News reporter learned that in the near future, there may be more new hardware available. A domestic TV manufacturer told reporters they were already preparing to push a 55-inch tablet, and all the video content that the consumer's mobile phone and pad terminal could see could be projected onto the big flat. Currently, the product has no official name.

Industry insiders predict that the future of smart routers or become a home terminal, operating system in the router, the content is also in the router, the TV will become a completely bottom screen.

"Even if the router is controlled, the cloud disk is now emerging, users can log on to the cloud disk client share video, this area is not radio and television. The industry said, in short, the trend of Internet TV is not reversible, the market demand exists, technical means are also very flexible, want to use a way to pipe all channels, is unlikely.

Analysis

The traditional business model of radio and television is impacted

Commercial advertising has always been the revenue pillar of the broadcasting system. Television stations buy content from film and television production companies, earning revenue through copyright distribution and advertising. This model is being hit by major video sites.

Industry insiders said, in the content, video site introduction of the United States drama, British drama and other copyrights, with the Super, NBA and other sporting events, and even through the television industry to dig people, homemade film and television programs.

On the other hand, in the channel, through the Internet video site content introduced to the television screen, radio and television the most important channel radio and television network was impacted. In two aspects of the impact of the radio and television system has found that the interests of traditional advertisers are moving outside the system.

According to media reports, SARFT has been trying to control the entire Internet television industry through the seven major licensees, but the facts have not been developed according to expectations.

Many licensees for the benefit of the end of the practice of the manufacturers open one eye, so that managers increasingly into a passive situation. Therefore, Sarft chose to start from the licensing side.

Despite the immediate effect of the overhaul of Internet TV apps, the policy fence may be getting more and more impacted as new technologies develop.

Internet TV overhaul Memorabilia

June 23

SARFT has called for the Shanghua of Internet TV licences to be rectified by several media and hundred-vision, shutting down the download channels of all kinds of video app and video aggregation software in all its Internet TV terminal products.

July 8

SARFT requires cable television network companies to carry out TVOS1.0 scale application test, intelligent TV set-top box terminals, not to install other than tvOS operating systems.

July 14

Sarft ordered all internet TV set-top boxes to stop providing TV-time shift and back-viewing functionality.

July 15

Sarft interviewed seven licensees, said that each has a different degree of violation, follow-up to the General administration does not require the resumption of licences, if seven are illegal, on the suspension of Internet television business.

August 20

Sarft criticized Cntv's future TV rectification, pointed out that the cooperation with the millet, music-vision set-top box UI violations.

September 18

SARFT to the Internet video business requirements, when all video website development in the week of the TV app, next week has not been corrected, will cancel its Internet audio-visual license, and stop the server.

(Responsible editor: Lvguang)