Internet users break through 400 million to enhance information recognition

China Internet Network Information Center (CNNIC) released the 26th China Internet Development Statistics Report (hereinafter referred to as "the report"). The report shows that as of the end of June 2010, the size of China's internet users reached 420 million people, the penetration rate continued to increase to 31.8%.

In particular, the report noted that the national network of shopping users reached 140 million, online payments, internet shopping and online banking for half a year user growth rate of about 30%, far more than other types of network applications. Although the degree of Internet commerce is increasing rapidly, network security is still the biggest restricting factor. CNNIC survey found that in the first half of 2010 alone, 59.2% of netizens in the Internet during the use of virus or Trojan attack, 30.9% of netizens account or password was stolen, E-commerce site visitors 89.2% of people worried about fake sites. 86.9% said they would opt out of the transaction if they were unable to obtain further confirmation of the site when they shopped.

Network security and trust have become the biggest restricting factor of the deep development of network commerce, and the development of Internet to commercial transaction is urgent to establish more credible and reliable network environment. China's top five IDC service Providers Era Interconnection (www.now.cn/mobile), the person responsible for the establishment of a credible network, timely response to customers, the first site must be able to immediately get customer information. The report shows that by the end of June, China's instant communications users up to 304 million people, the utilization rate of 72.4%. Now the IDC market provides a short message platform with Instant messaging, business sites receive customer orders through SMS reminders timely reply to customers. At the same time, SMS platform can also speed up internal communication, timely delivery of order information to each link, efficient processing of customer orders, help the site to win customer trust.

On the establishment of a security network, the Times the director of the internet told me that the current regulatory authorities have no strong measures, there is no corresponding laws and regulations, can be cracked cases are very few. The webmaster of the business website must carry on self-protection, the website is imitated, the loss is biggest to the website owner, is lost the business and lost the reputation. Counterfeit sites are emerging, mainly to use the Internet users shopping when the low price psychology. Site owners can timely remind new and old customers about their own website promotional activities, the emergence of phishing website to respond promptly and inform customers.