Internet users need to talk about a: where is the user needs?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Always want to write such an article, as a record, as well as exploration, of course, also want more people to discuss.

Engaged in the Internet industry more and more people, do products, do service, I do not know if there is no one want more, users to do on the Internet? What do they want from the Internet? What are the needs of Internet companies to profit from? Here we take this as the title, together to discuss this.

First, the most important thing is to get information.

For example, look at this article you, and then like the habit of going to the portal to see news, novel people, and then bigger, including watching movies, watching TV dramas and so on are to obtain information, but that is to obtain video information, but all belong to this category.

Access to information on the contrary to the needs of netizens most, now even if you do not know to enter the Web site to open the website, you will know can go to the internet to watch movies.

I think, said here, we should all know which enterprises through this demand to profit, give a few examples, Sohu, NetEase, Thunder Look, Youku potatoes, beans ding nets and so on.

Second, communication.

This demand is from the beginning of the internet has been established, and for the younger generation, the Internet communication has been ingrained in the brain, leaving contact with each other with an email or QQ information.

Related figures: Tencent announced the first half of the 213 performance, instant messaging services for the monthly number of active users of 815 million.

But because of the typing, a large part of the elderly years are difficult to achieve this demand, they have become part of the Internet, and the first demand for information, only need to move the mouse.

Through communication to gain little profit, but also, like VIP mailbox, Lily Net. Most are to communicate this service for free bait, thus driving more forms of profit, such as QQ, 163 mailbox, micro-letter.

Third, the deal.

Used to have a joke with friends, "as young people, not online shopping is shameful." The Internet trade has already been deep into everyone's life.

Related figures: As of 2012, Chinese internet shoppers were about 200 million, accounting for 36% of all internet users. China, one of China's largest business-to-business platforms, has also announced a 7.6 million number of corporate users.

Through this demand to obtain profits of the company: Taobao, China net, Alibaba and so on.

Forth, spiritual gratification.

For example, everyone can understand that micro-blogging happiness. Personally think that this category is to seek a spiritual satisfaction, so that more people see, give themselves more praise.

To meet the needs of the products are: micro-bo, Friends Circle, QQ space and so on, as well as online games.

To summarize the basic requirements of these four aspects, the site operation we have been talking about the difference, the individual feel is nothing more than these basic needs of the collocation, or on the basis of these basic needs of the change, for example as follows:

1 Tencent Portal:

Based on QQ instant communication software developed, providing free information services.

We can note that the news page below can be followed by comments, comments and Tencent micro-blog binding, on the one hand to meet the exchange of news, on the other hand can share to Weibo fans own ideas.

2 Taobao:

Personal feeling Taobao can actually be seen as an information platform, display product information platform, product information driven purchase. Primary and secondary may not be important, but Taobao is also a combination of three kinds of requirements: information, communication, and trading.

3 China Net Library:

At first the wholesale trading platform for enterprises, in recent years began to layout a single product network, to promote the Enterprise single product wholesale and retail platform. To put it simply, this is the richness of the product information, the expansion of the scope of the display, and thus to a greater extent to provide the business order possibilities.

Through the above analysis and discussion, I think, the direction of the site is actually to meet the user's four basic needs, and constantly give a combination, improve, strengthen.

I am glad to share these thoughts with you and hope to discuss with more people.

"Operation to share" micro-credit public account: Yunyingganhuo.