"Internet Valentine's Day"

Business News (intern Go Shou male journalist Guoshehong) today is May 20. Like the 11 singles festival, which has been famous in recent years, May 20 is a newly emerging pure "networking" festival in recent years. Because of the 520 homophonic "I love You", so by netizens called "http://www.aliyun.com/zixun/aggregation/2333.html" > Network Valentine's Day. Today, a "network of Valentine's Day," The beauty of the Electric Dealer promotion war was detonated. This time the protagonist is the Lok bee nets and poly-Mei excellent products.

As early as the middle of May, the Lok Bee network announced that it would take the "online Valentine's Day" to hold the theme of "Love Today" of large-scale rebate consumer activities. "L ' Oreal, Paris, which officially settled in the Lok Bee network earlier this month, we also combined 100 brands to open up the" 100 Brand Crazy discount "zone holding group to participate in today's network Valentine's Day promotions, to participate in promotional merchandise concessions from 30 percent to 50 percent, which is also the second round of this year, the launch of the Great American makeup rebate activities. "Le Bee network related person said.

He revealed that May 8, Paris l ' Oreal has officially entered the Lok Bee Network, and with the Lok Bee network to become a strategic partner, Le Bee network officially become the domestic Paris L ' oreal official authorized agent. "In mid-May it happened to be the Cannes Film Festival, Paris L ' oreal as the official designated partner over the years, this year also invited the founder of the Lok Bee network Li the red carpet in Cannes." "It is understood that today, l ' oreal, in addition to the launch of a large promotional area in Le Bee online" Paris l ' oreal theme day in 5.20, but also prepared some single online exclusive pre-sale.

Aimed at "network Valentine's Day" business opportunities, another beauty makeup electric quotient of excellent products not to be outdone, closely follow the Lok Bee Network launched 520 promotional. In fact, it is not the first time that two of these Sando Mamang are being promoted. For example, the beginning of this year's Peach Blossom Festival, Lok Bee Network front foot just launched 2 27 promotion, Poly-Mei excellent products on the heels of the launch of 3 1 promotion; April, le Bee network announced 4 16 beauty makeup, Poly-Mei immediately launched 4 18 promotions ... The two-home rivalry is obvious.

Industry insiders said electric business Network Creation Festival has a long history, from the initial double 11 Singles Day, double 12, 3 14 white Valentine's Day to 4 19 Peach Blossom Festival and then to the current 5 20 "network Valentine's Day", the major electric dealers in these are given various meanings of the day to erect the banner of promotion. "Compared to the 38 festival, the Dragon Boat Festival, these traditional festivals, electric dealers are more keen on these nets to create a variety of major promotional festivals, and give these nets create a new holiday connotation." If properly operated, these net-making festivals can bring huge economic benefits to the electricity dealers. For example, the Double 11 Singles Day is a typical example. "Hangzhou City E-commerce Association, said the relevant person.

Obviously, many brand-makers have also seen the huge business opportunities of these net-making festivals and actively devote themselves to them. For example, this year's 5 20 network Valentine's Day promotional, in addition to Paris L ' oreal, but also active Gucci, CHANEL, Prada and other international brands.

However, another kind of voice is that the real outlet of the electric dealer should not only in the frequent network to create a firefight, should pay attention to product quality, after-sale service and consumer demand. After all, frequent web-making holiday promotions can also make consumers tired of coping.