Internet video Hardware Impulse: Sohu Shadow stick or surface

[Guide] According to the source, the current product has been formed, will soon launch the market, in the Sohu Shadow bar not only has Sohu video, as well as Sohu swim game products. Internet video Hardware Impulse: Sohu Shadow stick or surfaced wen/Shanhai when Ott become the market chasing hot spots, Internet video manufacturers are also in the layout of this area, they through different channels, the way has released a "music as the Box", "Baidu Shadow Stick", "Archie Art TV" and so on "pan-OTT" products. Only the high-profile Zhang has not made a sound so far, many people may think that Sohu video gave up OTT this market. In fact, as early as last year, Sohu secretly set up a department, many of them have been "magical" to the department, they are in a small room every day, no one knows what they are doing, they also do not want to disclose what they are doing, which aroused the curiosity of the peak brother. Until about January this year, peak elder brother in with Lenovo Intelligent Television Department of a supervisor chat, peak brother know they are doing OTT hardware products, the director said "their department recently walked a lot of product managers, are being dug away by Sohu." Not only that, Sohu Wireless team last year's best team award, also sent to the mysterious department, according to the source said the department called "Sohu Shadow Stick." To know that the department's products have not been published, it has been the best team award, which can be seen Sohu's attention to this degree. According to the source said, the current product has been formed, will soon launch the market, in the Sohu Shadow bar not only has Sohu video, as well as Sohu swim game products. Sohu Shadow stick The true purpose of the birth as for the true purpose of the birth of Sohu shadow stick, peak brother guess there are two possibilities, one is to increase the sustainable profit model, the other is the user's contention. Although, now all video manufacturer's OTT hardware class product content All does not have the charge. But in the video industry, there is certainly no forever free lunch, because the video is not like other Internet products, only "service costs", the video industry also has the cost of copyright procurement, its very high. So we can see that in the major video sites, good content will be charged, the form of charges, including but not limited to members, purchase a single video of the right to play. So the birth of Sohu should also be directed at such a goal, after all, Sohu video is still at a loss, relying on advertisers may not be able to meet Sohu video profit, substantial profit demand, only to the user charges, in order to achieve Sohu video profit purposes. At the same time, in the Sohu shadow stick, there are sohu swimming game, which is also one of the means to increase profitability, that is, the future of Sohu shadow sticks may rely on video services, games two ways for Sohu income generation. Secondly, the poor viscosity of video users is the industry's general problem, most of the video users are directed to the content of the site, the site is not dependent on a high degree. But the hardware can be bundled with the user, after all, the general user will not buy multiple video sites at the same time OTT hardware products, that is, users buy you, you are the only. In contrast to the current cable TV, digital powerDepending on the service, you will find that their service is relatively weak, the content of the rich is not high, even the content is very lag, and the cost is not cheap. Take Jiangsu Telecom's digital television as an example, it needs to pay 200 yuan a year service fee, but the content that can choose to play is very limited. After a few months of General cinema, he will be updated, and after the update of some movies or film and television dramas, but also need to pay again to watch, even if the clarity is only general. All OTT hardware products have an advantage over them, whether they are cost or user experience. Unfortunately, the state of the video OTT hardware control more stringent, because the SARFT regulation, TV box can only be connected to the SARFT approved the establishment of integrated platform, can not connect with other Internet Enterprise database, and content service providers can only access the integrated platform, can not connect with the public network. And millet methods have been music, such as the reference, Ali, they have through with the integration platform to avoid policy risk. But the policy is changing at any time, and no one knows if the next besieging method will work. So Sohu may also take the same approach, the content of their own to attach to an integrated platform, or the use of the way to allow themselves to survive. (author is a media person)