Internet win second step: Soft Wen help brand spread into a trend

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The construction of the marketing website has become the general trend of the enterprise website construction. With the Internet base products and search references to the gradual deepening of the traditional, to promote the brand, display products as the main purpose of the design of the Web site, has been unable to meet the WEB2.0 era of enterprise network needs. There are two phenomena worthy of our deep thinking, first, social-oriented SNS social network, can definitely represent the future direction of Internet development, in line with the arrival of the national micro-Bo era, "recommended" marketing trends anti-liberal; second, with the seller's market saturation, competition will become increasingly fierce, customers choose not only products, Care is not only the price, but also includes quality, service and Word-of-mouth and other factors integrated and cost-effective. And all this is based on the brand, and the lack of SMEs is the brand, Word-of-mouth is a small number of small companies to develop the soft rib. Professional website construction company pilotage Science and technology, although not bigger than the dominant social resources, but the Internet nearly everyone equality, small and medium enterprises to make full use of the Internet, as well as to build their own brands, and soft marketing is the perfect tool.

(screenshot for the author to share in the A5 of some of the articles archived screenshots)

A, soft text help search Marketing

Internet marketing can not evade the search engine, not very good use of search engines to carry out network marketing, the road to success must be more bumpy. However, the high price of bidding, so that many small and medium-sized enterprises, powerless, based on the auction mode of search promotion seems to be no longer the advantage of SMEs. Through a number of ways to improve the quality of the site, so as to obtain a good search engine natural rankings, but also commonly said search engine optimization, has become an inevitable choice for small and medium-sized enterprises. The quality of the site, not a search engine performance is good, if there is a real quality of value, with the time of the inspection, will be the search engine overall drift red.

But search engine optimization, there is too much competition. Especially now, more and more enterprises are constantly focusing on search engine marketing. There is no essential difference between building a website based on search engine optimization and building a Web site based on user perception experience. Also need high-quality content (especially high-quality original content), high weight and quality links is also an indispensable step in search engine optimization. Soft Wen exactly conforms to the essence of Search engine optimization: Content and links, original soft Wen first is to meet the requirements of the search engine content, and secondly, to share in the professional website of the soft text is also a wonderful way to build links. Especially the quality of the article, forwarding volume and link volume construction effect is more obvious.

Second, the soft Wen Help brand shape

Before fame, there are only trademarks and appellation, there is no brand, the establishment of any brand is no exception. Brand building on the one hand requires excellent quality and excellent service, on the other hand also need a strong publicity. The wine is not afraid of the deep alley of the time to go without return, the face of the internet era and the era of things networking, large interconnection, the brand is more important to shape. We may not understand, why tens of millions of million or even hundreds of millions of of billions of investment, why there is so much competition for CCTV's prime time, it is to shape the brand. For small and medium-sized enterprises and, through the traditional way to invest heavily in advertising is really reluctant, and the Internet is giving SMEs an opportunity.

As long as you are diligent in thinking good at writing, can be clever packaging their own products, the Internet is your brand promotion of the world. There is no independent website, even if only need to apply for a blog, or in the Forum registered account thread, post, as long as adhere to, the effect will be reflected slowly (note that the soft text is not directly naked advertising, soft text itself must achieve quality and value). And now a wide range of professional sites are not uncommon, almost every industry has its own professional vertical portal can dispatch. For example, A5 Webmaster Network is a pretty good experience to share and soft publishing platform, think of the language and the exchange of experience, but also molded their own brand, why not?

Third, the soft text help value spread

Missing value, everything is a cloud, soft wen marketing like the need for value. and soft marketing itself, through the brand and the whole process of value transfer. Often see Web site construction peers in the major portal weak Wen, this is a good phenomenon, but so naked advertising not only can not effectively enhance corporate image, but counterproductive. Because the user's feeling is the most real, the value of the soft text first embodied in the quality of the article, can tell the user a little quality information, and then the delivery of advertising. The value is not only embodied in the writing quality of the soft text itself, but also closely related to the brand and image shaping. A responsible, with intrinsic core value of the brand, its spread must be more positive thinking, rather than the vent of negative emotions.

From today onwards, we are beginning to usher in a new interconnected world, where WEB2.0 not only meets information, but also views and thoughts. For the brand, it is also a perfect time to build and transfer. Complete the first step of internet marketing, building a customer trust to win the site, soft marketing is the beginning of our real internet marketing. Moreover, Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) observation and analysis that the soft Wen marketing is definitely the trend of network marketing. Because in the near future, search marketing may just be a beneficial supplement to internet marketing, the main force of Internet marketing in the future is Word-of-mouth and brand shaping. To achieve all this, soft paper has unparalleled absolute advantage, and low cost is also to meet the needs of small and medium-sized enterprises.