Internet Word-of-mouth Marketing should not be generalities

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"The Cr-nielsen of internet marketing has come," said Ma Qi, vice president of the Nielsen China Joint Venture company, Chinarank partner. Network Word-of-mouth will no longer only a marketing tool, but the integration in the enterprise marketing in all aspects, whether online or under the net, whether it is public relations publicity or market research and product improvement, the value and impact of online word-of-mouth will be everywhere. It will be one of the key factors to decide the core competence of the enterprise. "Internet Marketing" the era of "Pan-Word-of-mouth" has come, but network Word-of-mouth from entering China so far, although vigorous development but still have someone to take it with "hype, childcare, gunmen ..." Linked together, "online Word-of-mouth marketing" themselves want in this "pan-Word-of-mouth" era to amend its body, must not "generalities" But should use good own attribute superiority lets the consumer hear the real product sound for the factory and the brand service.

Recently the author and a friend chat, talk about a friend of the company's annual advertising giant recommended its attempt to network Word-of-mouth marketing. Get the answer is: Online Word-of-mouth marketing is not endless to find the gunman to send posts to send the article reply? What's the point? Amuse yourself? To me and friends to explain what is really the network Word-of-mouth marketing, enterprises How to use good "Kong" this very powerful marketing model, and examples of domestic and foreign online Word-of-mouth marketing of many successful cases, he was skeptical of the change of online word-of-mouth marketing bias and misunderstanding. This is actually worth the network Word-of-mouth marketing people think deeply, since know "Kong, word of mouth" truth, then the network Word-of-mouth marketing itself after the development of these years some of its misunderstandings and how to lift it? There is only one answer: talk with facts, not generalities.

Although many people have doubts about online Word-of-mouth marketing, although the market is still full of some different voices, but can not fundamentally change the network Word-of-mouth marketing into the "Pan-Word-of-mouth era" of this historical trend. Regardless of the previous manufacturers ' views, in this "pan-Word-of-mouth era", if not pay attention to the network Word-of-mouth, it will likely become a fatal mistake of the enterprise. And for the network Word-of-mouth itself more pan to do is:

Not only do the accumulation of information, but also to make the product positive sound amplification

The reason network Word-of-mouth marketing will not go out of the rut of speculation, on the one hand, more and more online Word-of-mouth marketing companies are inevitable in the specific implementation of the details may be a slight lack of professional level has yet to be strengthened; As far as I know, the industry is also involved in the first network of Word-of-mouth Marketing communications company-Bo-La, first in the professional level of staff to hard work, but also often carry out word-of-mouth marketing business training, new product knowledge training activities, and strive to implement the perfect. In this way, whether in the community or blog, can really understand the essence of Word-of-mouth marketing and understand the product of people to guide and supervise Word-of-mouth marketing implementation, with professional and factual words, can truly "let good products household name."

More emphasis on the role of opinion leaders, with grassroots voices to form a good word-of-mouth effect

Word of mouth marketing has a term called "Opinion Leader", the so-called opinion leaders have a strong consumption capacity, the first to buy some new products, but also have a certain impact of the consumer, some field of experts, and some of the grass-roots star. The personal experience of these people, as well as the product after the trial of "opinion" can be in a certain range of earthquake-like effect. In addition, those in the Network Forum, blog and other free network space to express their feelings and words of the people are called ordinary netizens or grassroots voice. In the formation of ideas supplemented by grassroots participation, a product of public opinion on the formation of the atmosphere.