Interop Channel Summit: Cloud computing will profoundly change channels

Cloud computing is forcing all technology companies to adjust their business to some degree. At the Interop conference, several solution providers shared their plans for how to succeed in the channel in this turbulent era.





from Cloud Solution provider Greenpages Marvell solution to extreme, from data monitoring company Gigamon to networked storage company Netgear, all companies show how they are moving in the new direction.





in an all-day meeting called The IT Channel Summit: Leveraging breakthrough technology to create value, these companies have put together a common theme: companies that resist change will not succeed.




Ron Dupler, chief executive of
Greenpages, warns that the solution providers present will be permanently changed by cloud computing. "We will have significant changes over the next few years," he said. "The demand for credible advisers has never been greater." ”





Dupler says one of the ways to succeed is to specialize in a particular technology, "if you can lead in one field, you will attract customers ' attention." ”





Extreme, vice president of global channels for trust Theresa Caragol and senior vice president of strategic marketing, said that cloud computing has created a new way to build the network, and in this new wave, the partners ' approach is very effective.





Extreme that the 10GB copper switch will be the primary choice for cloud and data center network upgrades, and that the two Extreme executives say that Extreme is the leader in software definition networks (SDN) designed to provide scalability for virtual cloud and datacenter networks, Openness and investment protection.





Caragol said: "These are high growth areas, and I think VARs will have great opportunities for development." ”





also at the interop Convention, Gigamon, director of Global channel Marketing, said that the need for better network visibility was critical, as data explosions made network monitoring and security very difficult. Gigamon Traffic visibility solutions for businesses, data centers, and service providers can provide visibility into the transport of physical and virtual network traffic.




"Visibility solutions are critical to determining performance," says
Berkman. "50 of Fortune 100 companies are using Gigamon products, and solution providers are usually able to achieve double-digit profit margins."





Netgear is also adjusting to compete in the cloud computing arena. The company's senior marketing director, Drew Meyer, says storage is an important part of the company's portfolio, especially for small and medium-sized enterprises.





"Customers are looking for reliable, simple and affordable it, not large and expensive it," he said, in order to provide this storage service, Netgear and Egnyte established a partnership, egnyte through its cloud file server for the enterprise to provide affordable cloud storage.

(Responsible editor: The good of the Legacy)