Interpretation of 20,000 Yuan days bottle hot: Interactive Create value

If you want to take stock of the 2013 annual hot word, "day bottle" should be ranked among them. From research and development to debut, to the national audition user experience, this single product price nearly 20,000 yuan of air-conditioning products in a long period of time firmly locked the eyes of netizens, listed after the sale is to seize the 2013-year tail really fire a, this unique "day bottle phenomenon" even led to economic interpretation. How hot is the sale? With numbers to prove--December 26 Haier day bottle air conditioning in the national eight electric platform sales to create a miracle, the day 1228 sets of figures equivalent to the electric business platform 15,000 yuan above the price of the brand air-conditioning 1.5 total sales! At the same time this sales also subvert the electric business platform is only suitable for low-end products in the price of "Die knock" tradition, high profile of high-end appliances in the electrical business also play a turn. For the industrial miracle of the air conditioner, the experts interpret it as "interaction creates value". It is understood that day bottle air-conditioning is a design to research and development, naming, functional positioning are from the user interaction products, or even a single product of 19999 Yuan Price is also the result of user interaction, is a real sense of "user design" of the air-conditioning, thus has a strong reputation and user base. "Every design of the day bottle contains accurate user needs, which makes the development and marketing of day bottles more accurate", industry experts in the analysis of "day bottle phenomenon" said. Using the Internet for virtual network interaction, from a certain significance to complete the product producer and consumer role change, end the enterprise "behind closed doors" situation, so that products closer to life, with more "value point." Claudia Rehm, a German marketing communications expert, said at the IFA exhibition in Berlin that "it is an innovative marketing model for users to experience products through interaction, and that the current Chinese companies represented by Haier are constantly strengthening their interactive experience with users in the global market," Claudia Rem. Explore the new mode of enterprise innovation and development in internet era. At present, the Haier air conditioner global Internet strategy continues to deepen, and the user's virtual network interactive experience constantly optimize and perfect, in the product research and development process, user interaction is always an indispensable link, the trend of the mature online interactive mode will bring more inspiration and support for the realization of "wisdom family".