Interpretation of business model of domestic cloud computing enterprises

In recent years, the global cloud computing market has developed rapidly, the 2012 global cloud computing market size of 107.2 billion U.S. dollars, including IaaS, Paas, SaaS Market size of 22.27 billion U.S. dollars. The global cloud computing sector has entered a highly active market, with nearly 120 mergers and acquisitions in global cloud computing in the 2013-year quarter, accounting for 18% per cent of total technology mergers and acquisitions, with the largest volume of deals traded, with a single average transaction amount of more than 60 million dollars for all publicly traded cloud mergers.

From the Global cloud computing market environment, cloud computing is indeed from the concept gradually to practice, towards the early stages of development. From the domestic cloud computing market, China's cloud computing market has also begun its "infancy", the 2012 domestic public cloud services market size of about 560 million U.S. dollars, the market is small but its development momentum can not be underestimated. At present, whether the Internet companies or telecom operators or equipment manufacturers, have to exert the cloud computing, in order to seize the growth of their own cloud computing market scale, the parties are recount, by virtue of their advantages in the cloud to find business opportunities, which is the most important of the cloud computing business model groping, The following is an interpretation of the business model of the domestic cloud computing business.

Interpretation of business model of domestic cloud computing enterprises

Internet companies (leading the public cloud services sector with innovation in technology and services)

On behalf of enterprises: Tencent, Alibaba, Sina

Advantage：

Strong commercial customer resources, sensitive to user needs

Strong ability of software development, outstanding application innovation

Has a certain scale of server and broadband resources

Disadvantage：

Lack of understanding of enterprise-class application requirements

The broadband cost of domestic internet enterprises is restricted by operators and profit

Business model:

Internet companies have a large number of server resources. In order to save energy and reduce costs, internet companies themselves have a strong demand for cloud computing technology.

Sina, Tencent, Alibaba, etc. have been or are ready to use private cloud instead of the existing server cluster system.

Sina, Alibaba and other enterprises are also using their own server resources to provide public cloud services.

Telecom operators (using cloud computing to reduce their costs and try to provide services)

Representative Enterprise: China Mobile, China Unicom, Chinese Telecom

Advantage：

Unique network resources, huge data center resources

Strong customer and channel resources

Long-term public service experience and perfect public operation system

Disadvantage：

Lack of understanding of the market's it needs, especially for enterprise-class applications

Cloud Application System Research and development capacity is insufficient, hardware and software products are required to purchase, high cost

The original enterprise system mechanism is not conducive to IT service transformation

Business model: All adopted the "three cloud" development ideas. First, the construction of "IT support cloud" to meet their own business analysis, data backup and other aspects of the huge cloud computing needs, reduce it operating costs; Secondly, build "business cloud", realize the cloud of telecommunication service, support the development of telecom service and multimedia business; third, develop infrastructure resources and provide "public service cloud" To build IaaS, PaaS, and SaaS platforms to provide cloud services to businesses and individual customers.

Equipment manufacturers (to provide industry cloud solutions to pull product sales)

On behalf of the enterprise: Wave, Dawn

Advantage：

Strong hardware and software research and development strength, rich hardware and software products

Product market share and brand recognition of high

Understand the needs of the IT market, especially enterprise-class products

Years of accumulated industry channel relations

Disadvantage：

Public service-oriented operational capabilities and experience, customer scope limited to industry customers, corporate customers

Business model:

Product sales as a stable source of profit

Provide customers with an integrated cloud computing solution based on IaaS, PaaS, SaaS three levels, and try to provide operational hosting services in Bo mode.

Telecommunications equipment manufacturers (using research and development basis to achieve product transformation)

On behalf of enterprises: Huawei, ZTE

Advantage：

Deep independent research and development capabilities, with a sound research and development system

Have a deep understanding of the network

Close relationship with telecom operators and internet companies

Disadvantage：

In order to avoid competition with telecom operators and Internet users, it is unlikely to enter the service operation area of cloud computing.

Business model:

To avoid competition with their own customers, suitable for the road of cooperation and mutual win

With its own cloud infrastructure and research and development advantages, a wide range of joint partners to provide cloud computing solutions, on the other hand, for the operator market, desktop Cloud as a starting point to help operators realize ICT transformation.