Interpretation of China's certificate network: Qingdao Haier Brewing to introduce strategic investors continue to suspend trading

China Certificate Network: Since September 13 suspension of Qingdao Haier (600690, shares bar) (600690) 23rd evening issued a notice that the company is currently planning a major issue involving the introduction of non-public offerings to strategic investors, the parties are actively promoting the relevant work, but the final plan has not yet formed.　　To this end, by the company's application, the company's shares will continue to suspend business on September 24, the company will disclose the relevant notice after the license. A paper announcement by Qingdao Haier has caused the industry to speculate on the identity of its strategic investors.　　Analysis points out that in the current electrical giants have to cater to the new wave of internet development, a large number of industry to enter the electric business trend, Qingdao Haier as a veteran household appliances giant, in this respect the potential will cause a lot of capital predators of all ages. Ruimin, CEO of Haier Group, also mentioned in a public speech this May, over the past 8 years, Haier has seized the opportunity of the Internet era, from the original large-scale manufacturing to meet the needs of the user's personalized requirements, the goal is to create a user satisfaction experience, for the global user to provide leading the trend of the white electricity experience.　　And in the new strategic stage, Haier Group will explore and establish a new network strategy, in order to profit and operating income by the network speed growth. In fact, Haier, another Hong Kong company owned by the Haier Group, also introduced strategic investors two years ago. In July 2011, Haier Electric Sea had signed a strategic cooperation memorandum with a fund administered by Carlyle Investment Group, an international capital tycoon, and introduced it as a strategic investor in Haier's electrical strategy, raising more than HK $1 billion.　　Haier Electric said that the introduction of Carlyle as its strategic investors, the two sides will jointly invest in Haier integrated channel business. It is noteworthy that Haier electronics when the introduction of the war with the company's big shareholder Haier Group announced a large-scale acquisition. Haier Group at that time acquired the Japanese Sanyo, New Zealand, such as the Netherfield Snow Parker and many other assets, the help of strategic capital undoubtedly played a huge role. Based on this, some analysts believe that the Qingdao Haier also intends to introduce war, not excluding the existence of Haier Group will start a new round of acquisition possibilities.