Interpretation of five misunderstandings of keyword optimization in website construction

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In the website construction and the website optimization actual combat process, the keyword choice determination and the implementation is a through always link, is also the extremely core link. Site content construction and optimization objectives, its essence is based on the established keywords above. For example, our goal is to let "Shanghai website construction" This word, ranked in the forefront of search engine home, then all the work should be around the word to do. Of course, the site optimization also includes other aspects, such as Web site procedures for the standardization of simple, safe and stable operating environment and so on. But all this, is still for the keyword optimization service, only the key words is the core.

We often see a lot of Web site traffic is good, and the design is also very beautiful, but the conversion rate is not high. Then there must be a problem with the keyword selection. To cite a less appropriate example, the theme of the site is domain name registration and virtual host, Enterprise mailbox, such as IDC product sales, but the core keyword is "website construction", although relevant, but not to the point. For example, many sites in the optimization of the time, to determine the key words too subjective, after efforts have ranked finally done up, but the search target keyword is very little, no attention and traffic. is the line to the first, but what can it be? So what are the common misconceptions about keyword selection?

One, the keyword choice is too broad

This phenomenon often appears in the website construction production and website keyword optimization know very little, even do not understand the customer. Relatively broad keywords can indeed bring more traffic, and more potential customers. But the same, broad keywords also increase the difficulty of optimization, the increase in workload and the increase in time will also improve the cost of optimization and optimization risk. If our customers mainly from the region, then may wish to use the "place name + core word" approach, such as "Shanghai website Construction." Or can also give the core word before adding an attribute, similar to "professional website construction" Such a word is to reduce the difficulty of optimization. Compared to the broad keyword optimization results of the uncertainty, it is better to choose a more confident keyword, through the service to determine in a region, in fact, the effect of optimization is not necessarily bad.

Second, the key words to determine too subjective

No investigation will have no say, the choice of site keywords also need to investigate, so the scientific choice of the right word. This author deeply has the feeling, the planning website makes, the self-righteous feeling "the webpage makes" this kind of word must be more popular, even thinks basically and "the website constructs" Such word flow is similar. At that time the company's website title focused on the production of web pages, but later on the user access to traffic analysis found that the fact is not so. In determining the key words, must not be subjective, but to carry out a rigorous and objective analysis. The best way to do this is to analyze the competitor's website and see what words they have identified. If the optimization object is Baidu, then Baidu Index is also a good reference.

Third, the number of keywords too many

If the weight of a Web site is sufficient, it doesn't matter what word, as long as the correlation is sufficient can be ranked in front of the position. This is why some of the high weight of the site, many extensions and long tail words have brought very considerable traffic reasons. But the problem is that the weight of our website is not enough, otherwise it is not so hard to find ways to optimize. For a website with a weight that is not ideal, it is wise to determine the key words, rather than biting. and a limited number of key words to determine, but also to be possible to match the principle of concentric multiple circles, as much as possible the occurrence of keyword weights intersection. Related to this, the author of the article "based on Web site optimization keyword selection method analysis and interpretation" has done a special discussion, the first of which is: keyword choice concentric multiple circle.

Iv. keyword competition is too intense

The concept of long tail word, the intention is that as long as there are enough long tail words, the effect is not necessarily worse than the core words. Long tail words to win the volume, and the core is more quality. But the reality is that the core words of the competition has always been unusually intense. As a new site, or just start to consider the optimization of the site, you can participate in the fierce competition in the difficult to imagine. As soon as possible the effect is very obvious, but it will be a very long and painful process. A more sensible approach is to determine some of the core words of the extension of words, such as we do website construction, first of all to determine the "Shanghai website" or "Shanghai website construction Company," such as the breakthrough, and then in the flow and weight slowly rise, and then continue to the core keyword close.

The keyword distribution is too concentrated

A few years ago, there was a view that the larger the keyword density the better, the more it can improve a keyword in the search engine rankings. And this argument was validated at the time, even professional people are seriously said, keyword density should be controlled within 3%-8%. But if still do so, I am afraid not only will not have any effect, but also may bring the search engine to reduce the power penalty. That used to be seen as the key word of the sword piling, slowly will not be effective, Google early in a few years ago has introduced a semantic analysis of the NLP algorithm, can accurately identify keyword piling behavior. Chinese search engine King, Baidu in the Chinese semantic analysis is better, so rely on the promotion of keyword density is no longer effective practice. This is not to say that there is no channel to send information to the search engine, similar to < H1 > to < H6 > label reasonable use, as well as the < fervent > tags and the use of the correct elements, can be effective to the search engine to inform you of the theme of the site.

Website production and website optimization is a dynamic process, all the same is constantly changing. Some of the experience may have been very effective in helping the site weight increase, but now the time is no longer working. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the site optimization of the emergence of misunderstandings, often because of too subjective. Website construction production and website optimization process, should be more from the objective law, from the user point of view, only in this way to perfect the Web site construction and internet marketing process.