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As a qualified SEO staff, in addition to search engines will use search engine common keywords, but also must understand some special advanced search instructions, generally few people use, but for seoer is to study the competitor and find out the source of the chain resources. The following is the "other shore" for everyone to uncover the secret of advanced search instructions:
1: Double quote: ("")
In the search engine, put your search keyword in double quotes, on behalf of the exact match search, in other words, the result of the search return must contain all the words that appear in the double quotes, and the order must match exactly, so that this method is more accurate for Seoer to find a competitor for a particular keyword. Easy to analyze and study competitors. (Baidu Google support this search method)
2: Minus sign: (-)
Literally believe that you can understand the meaning of this search instruction, the minus sign (-) indicates that the search results do not contain a minus sign after the page, use this instruction must be noted that the minus sign preceded by a "space" minus the "blank" after the minus sign is to exclude the word, for example: Search "The Other Side SEO" and "Shore –seo" The results of the two returns are obviously different (as shown in the following illustration), which allows unnecessary repetition to be removed, making the search results more consistent with the user's needs and more accurate.
3:inurl:
The inurl instruction is used to query the keywords that appear in the URL (support English and Chinese query) such as search "inurl: Xian seo" then appear the result is the URL contains the keyword "Xi ' an SEO" (as shown in the following figure) because the keyword appears in the URL for the site rankings have certain impact, So it's a good way to study competitors as a seoer.
4:intitle:
Intitle instructions from the literal understanding of title, but the title is an important part of the site optimization, but also the focus of SEO optimization, as seoer will always pay attention to the title of writing, will also be appropriate to the keyword into the title, Therefore, the use of the title command to find the page more competitive value, of course, if the keyword did not appear in the title, but appear in the page courseware text, it can only show that this page is not optimized for keywords.
5:site:
Site instructions believe that you are familiar with Seoer, site is used to search this domain name all the files, such as in Baidu Search "site:www.***.com" then return the search results are included www.***.com domain name under all the pages (as shown in the following picture) This shows that the site command is the most direct way to query the number of pages included in the page.
The same site directive can also be applied to the subdomain, for example: Site:xian.qq.com search is the xian.qq.com sub domain name all the included pages, if you use site:qq.com then return the search results include itself (qq.com) and all of the following sub domain names (xian.qq.com) page.
6:linkdomain:
Linkdomain instructions only apply to Yahoo, I believe that many seoer are very important to Yahoo outside the chain, the application of this directive return is a domain name under the reverse link, but also as SEO optimization staff to find outside the chain and analysis of the competitive edge of the basis.
For example: Search: "linkdomain:***.com–site:***.com" returns the result is the external link of this site, which has excluded-***.com itself of the internal Optimization page, the final remaining is the site's external links. (pictured)
The above are SEO advanced search instructions commonly used methods, I am a rookie, I hope that the above methods can bring help welcome to the next period of "interpretation of SEO actual password of the advanced search instructions mixed use"!
This article original author "The Other Shore" (for "feather" Apprentice), the blog address: http://www.sem0571.com/500 person "Baidu knows the Exchange" QQ group 117435118 Welcome everybody to share together.