Interpretation of the "2014 China web site Operation Development Trend Report" keywords

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Baidu Webmaster Platform yesterday released the "2014 China web site Operation Development Trend Report", Baidu has large data, there is the most authentic data, the trend of Chinese web site operation Baidu is the most have the say. Then in the report specific what content, this article will be divided into several "key words" to interpret separately.

Moving End

The report says 2014 will be a fast-growing year for mobile-end websites. Data show that over the 2013 years, mobile-end sites have grown at a larger rate, up 32% from 2012. And in 2013 Baidu Search index also added a new mobile search index. Believe has been fully aroused webmaster friends for mobile site Construction, operation of the importance, after all, the real data has shown the user for mobile end of the strong demand for information.

The report also listed a 2013-year user mobile end of the active search distribution map, you can see that netizens in the reading, Life Services, tool services online inquiries, film, shopping and other aspects of the demand is strong. At the same time, life services, tool services and online inquiries, health care, education in this year's demand increase significantly, webmaster friends can be based on such data comprehensive consideration of user needs, strengthen the mobile end of the site content construction.

The report also provides a 2014-year mobile site operation direction based on different industries. Mobile end of the user demand is exuberant, and now, the mobile end of high-quality resources are relatively scarce, who can master the initiative, who can first provide users with better resource requirements, who can get more mobile end market. Mobile end of the Web site construction, operation of the development is a general trend, can not let everyone have to pay attention to. Mobile search index is increasing in proportion, you do not want to lose the mobile end of the market, then to strengthen the mobile site construction, now mobile end of the demand is exuberant, which also contains a greater business opportunities. However, it is important to focus on the user experience and provide high quality resources to the users while pursuing the rapid preemption of the mobile end market. Otherwise it would be futile.

Nowadays, the optimization of mobile web site is very bad. Mobile Site page for search engine friendliness is generally not high, page writing is not standardized, the following figure report shows the search engine mobile Site page effect of the cause of the poor.

Website Quality User Experience

13 Baidu's action amplitude is larger, through a series of adjustments to the algorithm. Baidu's efforts to improve the Internet's ecological environment have also begun to bear fruit. The following figure shows a data map of the low quality web site flood trends being contained.

From the above figure can be seen from the website of Baidu whether from the construction of the site or from the content of the site has increased the blow. In addition, Baidu now search results have gradually appeared in combination with the search results display form, as well as intimate search. From this series of measures, Baidu for its own and site site user experience requirements have reached an unprecedented level. In 2014, Baidu will still increase the impact on the low quality site. Maintain the interests of quality website, to improve search results, improve the Internet environment to make more powerful initiatives.

Original Spark Program: At the end of the report, Baidu announced the 2014 spark program, to this can be seen in the future site optimization of the importance of original content. But what I want to say here is that we should not just stay in the content originality, but consider the value of the content more. A valuable update is a higher pursuit because that's what your users need. The following is the content of the Spark program:

1, Original Spark program: 2014 Baidu Web search and Baidu Webmaster platform will further deepen the original spark program, the introduction of the "Origin Algorithm 2.0" version, while focusing on supporting tourism, finance, education, science and technology, life Service original site, to give the above several types of original, high-quality site development space.

2, the website Growth Spark Program: 2014 Baidu Webmaster Platform plan to the original Alliance webmaster Open Micro Data Protocol Submission Authority, and give these sites a special summary of the show.

3, Internet Protocol Spark program: 2014 Baidu Webmaster platform will open more micro-data standards, webmaster can submit micro-data and get optimized display.

Webmaster Platform Tools

The report shows the extent to which the 13-year web site is optimized for SEO. The results show that the site page for search engine friendliness is not high, specific content you can read the report. The report put forward webmaster tools for the significance of the webmaster and the use of tools feedback (pictured below), have to say that Baidu Webmaster tools for webmaster optimization site has a vital significance, but also shows Baidu for webmaster guidance. Webmaster tools can better help webmaster do site optimization work, detect where do not good enough, so that the webmaster optimization work more standardized, purposeful, rather than blindly to do. I believe webmaster tools will be more perfect, to the webmaster friends to bring more help.

Website security

The report shows that China's Internet web site security risks Serious, I believe we are also deeply touched, many sites are often hacked, hanging black chain, etc., I remember last weekend webmaster tools have been hanged a malicious bomb window. The report pointed out that the loopholes in China's Internet sites can not be ignored, 55% of the Web site to help the security situation, compared to the 2012 upgrade of 20%, the webmaster needs to continue to strengthen the site security awareness, should regularly check the site. The current Internet biggest problem is counterfeit, malicious advertising, fishing fraud, these directly involved in money transactions, hackers, Trojan virus, etc. will indirectly involve money transactions, should not be underestimated, the webmaster should be highly vigilant.

The report also shows that more areas of the 2013 were more vulnerable to telecom value-added services developed areas, the most serious Beijing (pictured below).

Web site security issues can not be overlooked. In particular, the use of site-building system to make friends of the website more attention, once the system has a loophole, be attacked will have large-scale web site is implicated, there are also server-side security issues, we suggest that we do not covet cheap to buy some inferior virtual host, security and insecurity and is not conducive to site optimization.

Write in the end: Summing up the past to be able to look forward to future trends. The data can explain the problem, and the actual action can prove the result. Understand the trend, understand the market, and then to analyze, to plan, to carry out, to summarize ... You can do a very promising business in internet marketing.

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