Interpretation of the classification of soft-text marketing

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Classification seems to be human nature. Because of the classification of human beings, from the distinction between beauty and ugliness, good and evil, right and wrong, bad and so on. So there is a lot of controversy, in fact, we look at the same thing in different places, either right or wrong, either true or false. In the soft text of the world there is no lack of such a reason, small series in the soft marketing of the business in the ups and downs for many years, put forward their own classification, only for your reference, aimed at helping everyone to improve and enrich the "soft wen marketing." Small knitting hope that the direction of soft marketing is to help sales performance, help brand building, help the public to read, to help lower marketing costs, faster marketing speed to get more marketing returns.

Let's look at it first

1 classification from present form

The first Category: advertising layout, the use of journalistic style, real advertising;

The second Category: The special edition, the use of news reporting form, really advertising articles.

The third category: The news layout, the use of journalistic style, and news reports, and some of the name of advertising, and some do not add any annotation.

The fourth category: on the News page, seems to be the news report, really advertisement propaganda.

Detailed action as shown:

Classification from the perspective of the marketing function of soft text

The first category: the promotion of soft text, the main form:

1th, the webmaster in the soft article recommended location:

2nd, shop owner in the article recommended location

3rd, from the perspective of Search engine optimization, the design of the keyword page text

4th, the Web letter, most of which is a domain name only one page pattern

5th, the form of e-mail sales letter or poster

6th, in the newspaper and magazine directly introduced or related product knowledge introduction

The second Category: public type soft article. is to help enterprises or institutions to deal with internal and external public relations and the public to convey enterprise information of the soft text. For example, some enterprises are through the Enterprise magazine to deal with the relationship between enterprises and employees, once the enterprise crisis, it needs the first time to deal with the relationship between the enterprise and the public, such as the 2008-year melamine incident, enterprises must give the public an account. In fact, public soft text can be divided into public relations soft text and news software. PR software is a report of recent facts about the organization's ability to shape good organizational image and foster good public relations. This is the purpose of the public soft text.

The third category, Brand Power soft wen. Refers to the soft paper that helps brand building and accumulates brand assets. Brand Power soft text to create brand image, may be written in-house may also be the user's use of the product card experience. Generally by the enterprise-led, can write their own writing can also find someone, writing the angle of most conducive to enhance brand awareness, association, reputation and loyalty.

The most powerful brand power is the promotion of the story. In my opinion, the brand power is inseparable from the story force, even the story force determines the brand power. An advertisement is good or bad depends on the content of the copy, a brand of communication naturally inseparable from its core brand value, and the deduction of the value of the brand is the story. From the story to spread the brand, heritage brand value, thereby creating the legendary brand.

Said a lot, in fact, the road to Jane, Soft Wen is a kind of commercial motives with a style.

This article originates from the new communication soft article: http://www.faruanwen.net/tuiguang/2013/0320/20404.html, reprint please specify!