Interpretation of the experience of improving website traffic conversion rate (II.)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To make a popular analogy, corporate web site is like a user-friendly window to the user-centric, such as the small shop in the district, it is more than downtown shopping malls to meet the needs of the surrounding tenants, but also more rapid and direct, can help people understand the value proposition of the enterprise, find the required products or services, The enterprise website construction only then achieves the usability and the interface esthetic both to be possible to call "the atmosphere".

Website atmosphere problem solved, next to the discussion to improve the "conversion rate" the second important issue is to build an "online marketing platform", in general, "online marketing platform" is a systematic project, including "Web Instant messaging tools, sms, mail, online telephony, voice video, CRM system" and other functions.

Web Instant Messaging tools mainly refers to the online customer service, online client services is a two-way communication tool, visitors can take the initiative to communicate with business customer service, corporate customer service can also be asked to visitors, or unsolicited invitations to talk to help visitors solve problems. Business customer service and visitors, through continuous communication, the use of high-quality products regularly send product information, corporate news, holiday greetings, promotional information and other online services to facilitate the signing of the bill.

According to the relevant survey data, 85% of visitors through the initiative to contact the enterprise, and obtain the required information. The survey data also showed that more than 98.5% of the potential users on the site were lost because of the lack of timely online communication and communication. Just passively waiting for the caller and the door, the site can only catch 1.5% of visitors. This shows that the establishment of online marketing platform to improve online customer service can effectively improve the conversion rate.

Set up a good "online marketing platform", we should cooperate with the development of a complete "online marketing program." Practice has proved that tailor-made "online marketing program" can greatly enhance the turnover rate of enterprises, will be the actual flow of traffic into formal orders. At the same time also set up the enterprise in the information management of good brand image. Now some domestic companies have provided "online marketing program", "Marketing platform trial" one-stop service.

China Connaught Network (www.nuo.cn) Business experts suggest that enterprises to develop online marketing programs, through the consulting professional network planning company, the system's Web site Diagnostics analysis, website operations, network marketing personnel training and other services. At the same time can assist the enterprise in the entire Network marketing implementation phase of the effect tracking monitoring.

At present, a certain scale of enterprises have hired full-time network personnel to do business within the enterprise E-commerce platform operation. Some companies ask industry veterans to do long-term part-time business network marketing consultants. Good at web site production, network promotion and advertising, search engine optimization (SEO), website operation of professionals is the preferred enterprise.

A website is like a person, the reasonable information frame is skeleton, rich vivid information content is flesh and blood, and the interface is skin, the user experience that runs through the whole story is the inner self-cultivation temperament, perfect and diverse online marketing platform can direct the visitor toward the transaction directly. All this is complementary and indispensable. So a charismatic person whose charm is not just because there is a bright and eye-catching face, but also should be casual reveal the inner temperament.

China Connaught Network Business experts believe that the site is also so, if there is no good skeleton, no flesh and blood, the apostles have a good appearance, eventually will let people abandon if the vulgar, so how to talk about "atmosphere"? Corporate websites do enough "atmosphere", but there is no perfect online marketing platform, Visitors can quickly find and buy your products, not to mention the increase in the rate of conversion of Web site traffic. I believe everyone should be very clear.

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