Interpretation of the Grand Hemp Ball Game: The main advantage of IGA profit preparation for Cross-platform development

October 14 Morning News, Shanda games are trying to use the ball game, cut into the small game of the industrial chain. However, mainly through the game built-in advertising (IGA) profit of the ball game, but also need to prove their own value as soon as possible.　　Another vision is to serve as a pioneer in the field of mobile and video terminal gaming. IGA is the main profit model this January 12, Shanda games to 80 million dollars to buy American game distribution and built-in advertising platform Mochimedia. This team of only 20 people, in more than half a year, has been a grand game in 2010 years the largest investment in mergers and acquisitions.　　Until last month, Shanda game 95 million dollars to buy "Dragon Valley" developers. So what exactly does this acquisition mean for a grand game?　　Perhaps June 30 on the line of the Chinese market for the zh-cn.mochimedia.com game (a), can give some answers to this question. "Hemp Ball Game is a part of mochimedia globalization," Huang, director of the ball game, told Sina Technology, Mochimedia in the world has 200 million months active users, of which from China accounted for One-third: 70 million.　　With the grand familiar field different, Mochimedia Hemp Ball focus on the web game, this is grand as "latent huge development space". The ball game can be understood as a small game content distribution, operation and service platform.　　Its basic mode of operation is, on the one hand, try to get more game resources, on the other hand, these game resources through cooperation channels. And its main profit is the game built-in ads, in addition to games, such as micro-payment methods.　　Therefore, the ball game in a way can also be understood as an advertising alliance. Because the small game and large game players have a considerable degree of overlap, the game Maker is the main advertising group in the idea of the ball game, which includes, of course, the grand game itself.　　Various types of companies can use the Open self-service system, choose different game types for more accurate delivery. It is based on the above features that the ball game is not worried about anyone "duplicating" your own game unless you block out the built-in ads in the game. Huang said that "Shanda is the most not afraid of piracy is we", but has made them scratching their heads.　　Of course, the ball game must be faster to let their advertising value reflected. Preparing for development across multiple platforms however, the more serious problem is that on the platform of Mochimedia globalization, 30,000 games are mostly foreign-language works, Chinese works only hundreds of, four months ago only dozens of. Even the domestic team, not willing to develop Chinese works, do not make money is the main reason.　　If you want to survive, you have to find a way to change the situation. Hemp Ball Game on the line after the first "big move", is the goal is in the ball Flash game development competition, and the professional group and the campus group "double Line." Up to now, the tournament has received more than 200 toursPlay。 Through this tournament, the ball game to more and Chinese flash game developers to get in touch, but also inspire them to develop more Chinese flash works. At first the ball game thought the big city developer will be more, but the actual situation is the developer distributes in all parts of the country, including two or three line cities.　　Although the developers of big cities are relatively concentrated, they are not simply small game development, but also do the development of web games. Huang said 3-4 people have been considered a big team in the development of flash games, and more than 2-3 individuals. "Most of them don't live well," Huang hopes that the ball will help high-end developers not only feed themselves but also develop, while amateur developers can make some money.　　The hemp ball game is establishing own network community, provides the technical support for the developer, in order to output the high quality intellectual resources of the hemp ball game as far as possible, supports the small game developer.　　In addition, the 18 fund of Shanda Games has already started to invest in high-end small game developer. Hemp Ball Game A long-term plan, is to hope that the game can use the background of three nets integration, access to mobile terminals and television terminals.　　"These areas of the threshold is quite high, involving redevelopment and other issues", but relatively large online games to enter more difficult, Huang said "small games will be the first batch of entry, will be a pioneer." How to transform the Mochimedia model in the United States and successfully transplanted to the domestic, but also the problem that the hemp ball game must explore. Huang Tiger is expected to have another year's time, the hemp ball game will initially mature. (Menghong)