Interpretation of the new network rules: Brush Credit will be outlawed

Yesterday, famous since the media "ghost Foot Seven" in its micro-letter pushed an article entitled "Interpretation of the new network rules: Brush Credit will be designated as illegal" articles, on September 11 this year, the State administration of Industry and Commerce issued the "Network of commodity transactions and related services management measures (draft)" (hereinafter referred to as the draft) has a number of levels of interpretation.

Among the issues highlighted in the new regulation are the seven types of unfair competition. Ghost Foot Seven It is called the electric dealer Seven sins, including trademark infringement, forgery, brush credit, malicious bad evaluation, attack competitors and so on. This for the integrity of the operation of the electrical business business is undoubtedly a great news, but also for the healthy development of network transactions to provide further assurance.

The 18th article of the draft made clear the following items: Network Commodity operators, the relevant service operators sell goods or services, should comply with laws such as anti-unfair competition law, should not be unfair competition to damage the legitimate rights and interests of other operators, disrupting the social and economic order. At the same time, may not use the network technology means or the carrier and so on, engages in the following unfair competition behavior:

First, unauthorized use, counterfeit well-known web site domain name, name, logo, etc., resulting in confusion with other people's well-known websites; second, unauthorized use, forgery of government departments or social groups electronic identification; third, to the virtual goods for the prize lottery premium, virtual goods in the network market agreed to amount to exceed the limits of laws and regulations allowed; Employing or colluding with others, to promote the business reputation of oneself or others in the form of fictitious transactions; v. Employing or colluding with others to impair the commercial reputation of competitors by malicious evaluation which violates the facts after the transaction is reached; Vi. illegal technical attacks on competitors ' websites or Web pages, resulting in the inability of competitors to operate normally; Other unfair competition behavior.

The request for a period of one months, the deadline of October 11, in accordance with the general rules, a deadline, comprehensive feedback, you can enter the implementation period, generally speaking, the change will not be too big. Therefore, the draft of the opinion for the vast number of electrical merchants and platforms have great significance. Among them, the 18th listed above, clear some businessmen and buyers of the illegal acts, that is, brush reputation, malicious bad rating, has been at the level of the law is clearly defined as illegal behavior.

This will have a great impact on the entire electrical and commercial ecological chain, as we all know, now on the major electric platform, there are different degrees of brush list and malicious bad evaluation of the phenomenon, but also the birth of a dependence on the industry's gray industry chain-the Internet is active on a variety of brush single platform. There has always been a sensitive and delicate relationship between this independent brush platform and the electrical quotient platform. On the one hand, the new into the seller because of the late, has missed the electrical business development of the initial flow bonus period, now the expensive flow costs, so that the new sellers in and senior sellers in the competition has no advantage to speak, and trading volume in the buyer's choice of business occupies a certain weight, So many new into the seller to brush the credibility of the way to create a false trading volume; On the other hand, for the platform, the false transaction volume will affect the credibility of the platform, so many platforms are in the brush single phenomenon related penalties, but in another perspective, the false transaction volume for the platform's various data are helpful, So many electric business platform to brush single phenomenon is extremely delicate, on the one hand to curb, on the other hand for the data level of attractiveness to facilitate investment, so also to a certain extent.

Whether for sellers and platforms, the phenomenon of the credibility of the brush seems to have some necessity, but, for consumers, this is a harmful and no benefit, this is a kind of commercial integrity infringement. The rapid development of e-commerce in the past more than 10 years is indeed increasingly highlighting its implicit credibility crisis. According to the "2013" E-commerce Business Integrity survey Report, only less than 60% of the respondents to the existing E-commerce enterprises after the sale of the integrity of the degree expressed satisfaction, more than 26% of consumers expressed dissatisfaction.

Brush reputation and malicious bad comments, as well as a series of unfair competition, it is this form of the main reason for this kind of dishonesty. I hope this time through the "network of commodity transactions and related services management measures (draft)" is the implementation, can curb some unfair competition phenomenon, but also e-commerce a good commercial fertile ground.